Customer comprehension is a variant that is tricky to deal with. How do you teach someone that "thinks" they know exactly who their customer is, but they are completely off base?

You have to follow certain metrics that prove that you understand exactly who your customer is. These are the determining factors at it comes down to how well you know your niche. Your answer should be YES to the following questions:

(1) Do you read regularly about your niche?
(2) Can you effectively communicate with others in your niche?
(3) Do you comprehend customers issues?
(4) Can you come up with your own "pros and cons" for each customer situation (product, service, etc)?
(5) Do you understand the core problems within your niche?

You should comprehend all of these, if you don't, then you need to spend some time in the trenches learning about your niche and the customer idiosyncrasies. Let's look at an example.

If you were selling golf clubs..

If you are trying to sell golf clubs online, where would you start? What keywords would you try to target?

If you were to deliver traffic coming from general keywords like "golf" or even a keyword phrase like "golf clubs", chances are you would have a low conversion rate. The reason that "golf clubs" won't convert is because you're picking up this visitor too early in the purchasing life cycle.

At this point, they are typically looking for information about golf clubs, and you cannot make an assumptions as to what they are looking for. Perhaps they want to see what a golf club looks like so they can draw it...who knows. Chances are at this point they are not ready to buy, and will usually perform several more searches before they do decide to make a purchasing decision..

Let's drill down a little more and catch someone a little further along in the purchasing lifecycle. We now know that "golf" & "golf clubs" won't convert very high. After visiting a few forums, you can easily discover that people are searching for irons, putters, drivers, wedges, or specialize clubs. So, chances are that the keyword "golf clubs" (although seemingly targeted) is actually way too broad.

If you start promoting here, it will take a lot more work to actually sell than if you were to dig a little deeper into the purchasing lifecycle.

Drivers, wedges, irons, and putters are still too broad and people will want to learn about brand names, types, loft, and reviews before they make a purchase. That is where you can capture people at the "decision phase".

Ideally, you would hyper-target someone who types in Taylor Made r5 Driver, or someone who is searching for a 56 degree Cleveland Gap Wedge. People that are searching these terms are very far along in the lifecycle and it will take far less effort than someone that is searching for "golf clubs" to convert them into buyers.

And the ultimate search terms, the ones where the person is in the "action phase" would be terms like:

  • where do I buy Taylor Made r5 Driver
  • best deal on Taylor Made r5 Driver
  • buy Taylor Made r5 Driver online
  • Taylor Made r5 Driver ebay
  • purchase Taylor Made r5 Driver
Again, it is much more work to walk someone through all the stages of the life-cycle, and typically requires several follow-ups or points of contact, but there is a much larger audience. The key is to understand who your customer is and understand what they are really looking for (ex. understanding all the types of golf clubs if you are promoting golf clubs).


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Demonte Premium
Damn Great Content As Always ever lesson I'm getting better and better out of all the programs I invested in nobody gives Value like WA and great tools and knowledge I truly believe if I keep learning and taking action here I will be extremely successful thank you so much and I really don't remember how I found you guys but I'm glad I did
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Kyle Premium
Awesome bro, so glad you are enjoying the training thus far. if you can understand customers and their hot buttons, you can a VERY successful business within any niche. :)
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Demonte Premium
So here what I'm understanding so far correct me if I'm wrong but from here on out I should mainly focus on using keywords related to a buying phase for example my niche is Pc gaming wether its video games or gaming pc hardware or gear so when I'm creating content I should be creating content around a buying phase customer like this "EVGA GeForce GTX 1080 SC GAMING ACX 3.0 Review" talk about the pro's and con's give alot great content and info about the product and while doing that have another similar product to compare it too and talk about the pros and cons of that product just to give them a alternative anything I'm missing so far?
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jeffrey7521 Premium
It looks like you are on target and well on ur way!!
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Demonte Premium
so thats one of the main focus of growing my site and business?
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jeffrey7521 Premium
Yes. Strong key words will drive traffic. Be sure to work with jaxxy
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1Summer Premium
Hi Kyle,

Two Questions:

1. In order to maintain and develop the customer relationship is there a plug in or other tool that I can use to do mass emails to prospects or notify them, e.g., of my latest post?

2. Ok, I understand "Buy type keywords," and "product related keywords." But what exactly is a "product review type keyword" vs. "purchase keyword." And can you provide an example of each?

Thanks in advance for your help!
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fleurallen Premium
I’m sure Kyle will answer too but in the meantime, for your first question. People can stay up to date either by subscribing to a email newsletter or subscribing to a RSS feed of your blog, they get notified when you post. Try searching for a plugin for this. I use Mail chimp for my email newsletters
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1Summer Premium
Thanks Fleurallen...have a good week!
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evancruz1 Premium
Great training Kyle, I learned A LOT! I see the applicability of this. I'll tell you my answers on what sold me on WA and they are very much in line with what you said in the training. 1. I trusted it, 2. It seemed like a great investment, 3. I committed to it, 4. It was relevant to what I was doing. When I wrote down that last one, the light bulb went off and what you said came around in full circle. If I could identify the customer's problem/wants/needs/desires and articulate how the product that I am selling is the most effective solution to those problems/wants/needs/desires, then that is the key to the close. You read a lot of Grant Cardone prior to making this training didn't you?! What you both said about the selling process directly lined up with each other! Thank you very much.
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DonnaTate1 Premium
I think, at least for me, the longest time is the first time you sell to a customer. When they make that purchase, then they have done their homework on you as well as your products. Building a relationship and trust takes time. But then they become repeat customers.

Also my Golden Rule of selling, always sell them something that will help them solve a challenge they have, ie sell the cleaner for a dirty car, Not wax.

I
When they know you truly care about them and their needs, they spread the word and come back.
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JAustin66 Premium
Yes, I have seen the 7 times remark over and over in various ways. I have seen the sale does not begin until after the 7th NO, Kind of the same thing. The issue is most people give up before then. Go news about the internet, we don't have to keep knocking on the door or dialing the phone!! And, I check reviews before I buy, especially on Amazon.
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joe12345 Premium
Very interesting,I have three children all collage grads ,they buy a lot on the internet, I have noticed that they always check reviews , then buy.I my self am a little different , when I buy I always know just what I want and if they have it I buy
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ReginaO1 Premium
I don't seem to properly understand when and where along the line to begin to apply the principles discussed here. For example, I have just started a site and at the moment I have only one post on it aside the about me post. When do I begin to apply this principles to my contents?
Sorry that I am sounding so ignorant here.
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ZoeyJA Premium
Hi ReginaO1,
Are you in the process of completing the Online Entrepreneur Certification course? The course has a lot of opportunities where you are required to write a new blog post. You apply the principles being taught as you go. It takes practice to get used to the whole routine of researching keywords, creating content, and publishing, but you need to have an understanding how to do it and why you need to do it first. If you feel lost, perhaps it's a good idea to go back to the course.

I hope this helps.

Regards,
Zoey
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Robert-A Premium
All is explained in the training.
Its not called step by step for nothing.
Just keep taking the training and all will become clear.
You get stuck, you get in touch.
Have a great Sunday.
Robert-A
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joe12345 Premium
do not worry, just follow each training class and everything will work out
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ReginaO1 Premium
Thanks for your time.
Iam grateful
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ReginaO1 Premium
Thanks, I shall keep referring to this training along the way.
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ReginaO1 Premium
I shall do as suggested. Thanks
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Robert-A Premium
No probs Regina and you should read some of my blogs.
Make sure you read the ones you believe will help you in conjunction with whatever training you are currently taking.
Enjoy your Monday.
Robert
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ReginaO1 Premium
I will do as suggested, a million thanks.
Much success.
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Robert-A Premium
No probs, onwards and upwards and have a great Tuesday.
Robert
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philemerson Premium
Thanks for this lesson, Kyle. I found it really useful to consider how different phases of a customer's buying mindset effect the keywords that I should target.

By sheer chance the website I started writing content for this week features reviews. Within a couple of days I've already had engagement of around 600 on twitter - just for two review posts. This is higher than anything I've ever posted on Twitter.

This has already translated to 10 click throughs to Amazon. No purchases yet but I'm thrilled that in two days I've already had 10 click-throughs to my target market platform.

This lesson has helped me to understand WHY that happened - and has given me some ideas of new keywords to try for my next two reviews as a form of A/B split testing against the first two review posts.
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Kyle Premium
Yeah, that is a great story and it sounds like you are really getting a grasp of posts that work on Twitter.

Social cannot be overlooked and when you mix in the fact that you comprehend your audience, you will start to see results like this.

Keep us updated with your testing here, I will be interested to hear what you come up with. :)
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alan47 Premium
I have found this lesson(now seeing it a second time.) very helpful as I also have never been involved in any form of commercial/selling post in the past. I can fully empathise with SimonKE 's message below here. Although, I feels very strange and challenging seeking to develop a positive/trusting relationship with a customer on line rather than doing it face to face as you would in store/shop it makes perfect sense and hopefully both participants gain from the experience. Moving on....!
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SimonKE Premium
As I work my way through the training, and implement what I learn, I find myself going through a range of thought and emotions that I believe every entrepreneur experiences as they evolve. These thoughts and emotions have nearly taken me out many times. I wonder if it reflects in my writing and scares people away, or if they are following to be sure what I say is true. I have never been a sales guy and I am turned off by overly hyped and promoted products and even more irritated by spam on social media than in my email inbox, so this is the last thing I would ever want to do. I hope my attempt to prove sincerity is not mistaken for desperation to gain trust.
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Loni13 Premium
I understand completely... as i go through the training my thoughts are always doubling back to figure out how to sell and how to promote and how to get buyers without doing "the sell" in the way that i personally hate having done to me...
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moredetails Premium
Great content: especially analyzing your own buying habits. I've done the exact same thing before joining programs in the past.
Hasn't always worked mind, as most have gone down the Swanny River. such as: M.F.I., Carbon Copy Marketing and Empower Network. But it does go to show that most people do their own research before purchasing.
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5204481786 Premium
Knowing all these steps of Customer live style is a great capital.
I can attract your attention on two points of view without any comment:
I describe the Client the client on line as a ''Virtual Client'', comparatively to that one into a geographic grocery, who is a "Real client" and full of emotions.
This prototype of Real Client is inspiring sometimes the virtual one.

Types of products play a remarkable role in quickening the Customer' s decision to purchase, due to that a product is to be kept indoor or outdoor.
Ex. A Bed and Bike.

Clenching, what kind of product which are generated by our Key word?
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onmyownterms Premium
You products are determined by your niche, your products then determine your keyword. That's the 'normal' order of things. Your niche should be determined by your knowledge and interests.
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VonWright Premium
This question and answer is one that is yours to provide. What is your goal? What is the product or service that you are passionately trying to build a business around? From that begin your research in the keyword tool to help you construct your posts and blogs.
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fleurallen Premium
You determine your keywords according to your niche and the types of products and services you choose to promote. Use the Research tool here called Jaaxy to find the best keywords
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kehaiz1 Premium
Is it not appearing simplistic by the academic breakdown of the stages!? Are you suggesting that the articles and content writing are aimed at gaining attention of persons who come through your website, your blogs on fb and other social media sites? It will mean that more work must be done to get the quality people who may come again to possibly buy.
More work ahead!!!
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5204481786 Premium
Yeah. Understanding individually the Client is obtaining the market key.
There is a want always associated to the product. It might be a product for indispensable need or for leisure.
The product scarcity attract the Client at the most.
A more known product like the newest one are carrying a intrinsic value.
So the seller has cards to play efficiently.
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CLofLA Premium
The Customer Purchase Lifecycle will be hard for me to learn. I feel everyone will buy what they need. And if they need it they will buy it.

But I will be following Kyle's expert advice and training. That's why he is doing the training so I can Learn and Grow.

Thanks, Kyle.

I will always use a QSR of 0 if I find one. This means no other papes to compete with of Google. At least that's my understanding.

Thank you, all for having interesting topics and conversations here. We learn and grow from others here in WA.
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PowerInMe Premium
The Customer Purchase Lifecycle is excellent training information Kyle. I feel armed and a little closer to being ready to earn money. However, I have no doubt that I still need more information and knowledge to be successful. So I anxiously move forward one step at a time taking it all in.

Thanks to you and the WA community I am feeling much more enthusiastic about my goals in affiliate marketing.

Vanna Pearl
Attitudes are contagious. Are yours worth catching?
~Dennis and Wendy Mannering
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StevenWhite1 Premium
Hi Kyle, this lesson really opened a whole new world for me in getting an “Inside view” of our customer's mindset.

Being a teacher most of my life reminds me a lot of checking homework - I guess the phycology is the same, the only difference is; I could see it in their eyes!

I really enjoyed this lesson!
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RubyCantu Premium
Makes it easier to understand how to approach them through our content depending on which phase you want to interact with them
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KenPe Premium
Hey Kyle,
I appreciate your timely post. As most of us just starting out, it behooves all of us to have a complete understanding of the
correct procedures and use proven methods to be able to
make ourselves profitable if we decide to sell online. It seems
to be a completely different ballgame than buying in person in a
store.

Cheers,
Ken
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jbrombach Premium
i am a professional firefighter myself. the website I am working on is bootsforheroes.com

keep it mind i just started working on it and do not even have any content yet to sell, but do you guys think it has a "scammy" feel to it? let me know. thx
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RubyCantu Premium
I like it. It's catchy
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ontherise Premium
I like it! I think you have a good start. Keep it up!
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SueKolman1 Premium
Not scammy at all! Keep going and good luck!
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Kyle Premium
I agree, I don't think that sounds scammy at all. :)
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jbrombach Premium
Awesome thank you all for your help!
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CandiGirl71 Premium
I think you're off to a great start. It looks really good and drew me in to reading more. That's what you want. I don't think it is "scammy" at all :D

Candice
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ecoman Premium
My son is a firefighter...a captain. He will probably buy your boots if you show him how a firefighter might find them superior to the ones he already wears. Is there a special aspect about your boots that make them more durable, heat resistant, safer?
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jbrombach Premium
Just to clarify, I don't own the boots myself. I was going to be producing relevant content and affiliate links to the top quality boots that I have seen to be the best throughout my career, based on a very large and busy professional fire department.
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Gmflabreez Premium
Great content I agree with everyone else keep up the good work
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Loni13 Premium
Names feel wierd to select.... like youre pinning yourself down to something you havent really confirmed in youre own head yet.
I think a lot of us go through the same... we are all learning as we go.
I wish you well fireman!

Ps. My dad was a volunteer for just short of 20 years
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Imageguy55 Premium
Can you negatively or positively review a product? Or do you need permission?

I am finding out just by building my content there are products that I do use and would recommend to people who are looking for the same thing.
I just don't know if I can publish it on my site.

For example, " I really like Blendtec blenders. There are strong and reliable." Or "I really don't like K-cup coffee machines"
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Beardsman23 Premium
You do not need permission to give a product review. Negatively or positively.
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TimMcKinlay Premium
As long as you are honestly sharing your opinion, and doing your best to be unbiased, there is nothing at all wrong with posting a review that is either positive or negative. Just tell it like you see it.

This is exactly what people want to see. Honest reviews from real people. And this is what will lead to a lot of your success as an affiliate.
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Imageguy55 Premium
Hi Tim

I was downloading some recipes to my website when I got a warning that the content is not original. So what do I do?
Do I rewrite the recipes? Or do I have to come up with my original recipes?

These are recipes that I used that worked but I see that I can’t use them because of the copyright issues. Do I need to pick a different niche?

I am creating a website for people who are looking for healthy low carb ideas and I am really just passing on the material. Do I need to credit the source?

I’m not sure what to do
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TimMcKinlay Premium
Hi Tom,

There's nothing wrong with sharing existing content on your site, it's a good thing if your audience finds it valuable. However, if you are trying to rank that particular page in Google, then you will want to add plenty of unique content on the page as well. Because Google wants to rank unique content, not duplicate content.

Also, if you are copying something word for word, then best practice is to cite the source of the info. So just pop a link in the page that shows people where you got the recipe from. There is a reasonable boundary here though. If the content you are producing is unique and it's the result of many sites/ experience you've learned from (which in most cases it will be), then you obviously don't need to create a full reference list in your article. That's over the top.

So to sum it up... share the recipe on your site either way. But if you want that page to rank on Google, be sure to include plenty of unique content. And consider citing the source of your copied recipe with a link or mention.

Hope this helps!
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Imageguy55 Premium
So I could ahead and publish anyway like it says to do ?
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TimMcKinlay Premium
Yes, by all means publish :)
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pjfjoy Premium
I'm finally through the reading of the customer Purchase Lifecycle. I had been taught most of these tactics through my AWeber account. It took me a while to get through it because it was a lot of repeat for me.. LOL I found myself getting sleepy a lot I didn't feel bored, but definitely would of went faster with a video for me. LOL Reading anything more than a couple pages even highly interesting new stuff just puts me to sleep. Don't know why,
maybe it is the bifocals cause I have to look down all the time. LOL
I just get up and down, walk around, drink lots of coffee. Anyone got any suggestions on what to do for getting sleepy while they read, please let me know? This is a on going problem for me for a few years now.
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Labman Premium
Get more sleep.
It sounds like you are doing everything that I would do to stay awake. The best advice is to focus on reading while you are fresh.
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Mexicanito Premium
I usually take a break and close my eyes tight as hard as possible for a few seconds and a few times and that makes my eyes rest and if still feel sleepy I try leaving them close as if taking a five to ten minute nap that always refreshes me.
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alan47 Premium
Having just read the Customer Purchase Lifecycle for the 2nd time I am now beginning to make sense of this important marketing skill. Will be aiming to self-analyse my next few on line purchasing items soon and try to make myself more aware of this process to build a powerful but honest based internet business.
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RubyCantu Premium
This lesson was a huge eye opener for me.
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SimonKE Premium
Since my main business has been helping people through the process of selecting and evaluating franchises to decide if a certain franchise is a fit, I am used to a very long sales cycle and building a relationship with my candidates.

When I first found WA 2 years ago, I was looking for something that I could do that would complement my franchise brokerage and generate some steady income in between franchise placement fees.

At the time, I thought I needed to have some kind of product of my own to sell, so I didn't spend anymore time with WA. Over the last couple of years I learned some things that brought me full circle.

Buying franchise leads is expensive and typically only 1% will qualify and become a franchise owner. 99 people out of 100 I help determine are not ready or financially qualified to own a franchise, and until now I did not have an alternative solution.

My plan is to educate people in all aspects of business ownership through my site and gain credibility as an expert in what it takes to become a business owner and what business makes sense based on skills goals and budget.

Since people spend time researching everything, they will see that the information in my articles is true and correct and they will trust talking with me when they are ready to have someone walk them through the process of finding a franchise. By the time I have a conversation with them, they are ready to talk and want to talk with me rather than calling a cold lead that cost me $55.00

For the people that have been scammed or determine a franchise is not right but really want to change their lives by becoming self employed, and are ready and willing to do the work, they will gain my trust because I am not selling the false dream of overnight riches. They will trust me because everything I tell about starting any business is true. So only the people that understand how hard it will be, the time required and are willing to do what it takes will become students and there should be a higher rate of success because they know what they are getting into before starting.

I have a few different ideal candidates and this strategy will be slow to build, but will build a very solid business in time.

Thank you Kyle and Carson for building a place for the willing to learn and build real and sustainable businesses.
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RubyCantu Premium
Very Interesting niche. WA makes your cogwheels start to turn.
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SimonKE Premium
Thank you
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Kerjackie Premium
I created a niche based on my passion, I loved to communicate with people, to help people to find a solution for their problems, through my blogs, I write only one blog a week, I know it is not enough to get people coming to my website, but I am working on that. To read a second time, the customer purchase lifecycle, help me to have a better understanding, and probably to be able to fully understand who's my audience.
Thank you so much, Kyle.
Jacqueline
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RubyCantu Premium
Great job in taking action.
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CarlasGoal Premium
This all makes a lot of sense. I can see that trust will play a vital part of the relationship. What people want, need, to buy with confidence in us is the most important.
"Good to have consistent business with a few people at the beginning......this will build a reputation and we can use their comments and feedback.
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Kyle Premium
Yeah, exactly. Your reputation and brand will continue to evolve and establish over time. If you truly help people and make that your focus, your brand can and will become incredibly powerful. :)
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RubyCantu Premium
I'm so glad I went through this again. Reading it a second time helped me grasp a better understanding of the purchasing cycle and what keywords we should use for the last 2 phases of their research. I do a question though. Would you think it is a good idea to diversify in your blog so that you're getting people at all phases and creating relationships with them?
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Nadja3 Premium
I believe that most of the people went through the training. And it is available for everyone. If you think that it is a good idea to remind others, you can create a blog, and refer to this training.
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ericcantu Premium
For the content you create, it's always a good idea I think to diversify like you said. You can have certain posts where you focus on a keyword that would attract your audience at one point of the customer lifecycle, and then have others where you focus on catching them at another point. I think this would also keep your content fresh and varied.

Then as you progress you could always end up seeing which ones work the best and concentrate in that area as well.
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RubyCantu Premium
I completely agree. Learn, adapt, adjust.
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RubyCantu Premium
That's a great idea actually.
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seconds2work Premium
This is where it all at. If we all can get this to sink into our head, we'll all be rich. But first, we have to understand why, before we can know who.

I'm off going down the rabbit hole. I'll fill you in on what I find.

The customer lifecycle makes a lot more sense after going through it the third time.

I'm mostly been going after the customer while they are in the research stage. I say this because most of my headlines are using those type of keywords.

Off to work I go, thank you
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tommmm111 Premium
Keep growing and you will become Second2NONE. All the best!

tom
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PattyK1 Premium
Hi this was very informative and showed me a different way to look at selling a product. I admit I thought at first you open a website, put a bunch of ads on it and sit back waiting for the income.

This training is teaching me so much more. I am trying to apply everything here on my site.

My daughter and I also started a small crafty type business online about 2 mo ago. We have had moderate success with it.

I believe this article about knowing your customer will help me in that business as well.

Thank you so much for everything
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Dwaightztar Premium
Hi Kyle , thank you so much for detailed information. This is the back bone and crucial mechanism for successful business or marketing online and I know that's why many entrepreneurs love WEALTHY AFFILIATE. I've read more reviews about WA programs before I joined and that it is true that this basic stuffs you're teaching is tremendous for those serious online business entrepreneurs.

Great job well done! Keep up the good work Kyle and Carson and the team...

Thankful
Tonny.
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fortune2018 Premium
I really appreciate your insight. You explaining all of this helps me to believe that you have our best interests in mind. I really wish I had more free time to apply to my progress here at Wealthy Affiliate. I'm anxious to get my sites available to customers. I know that you will guide us in accurately making a site that will truly bring us commissions. Thank you. Once I get my first one running, I'm going to jump in to my second one.
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Mokoffee Premium
This lesson really opened my eyes. I can't wait to put what I've learned into action. This makes absolute common sense when I put myself in the customer's place. Imagine the time and money this will save you when targeting your potential customers.

I believe most of us mistakenly think we know what the customer wants, but never had a clue to begin with.
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JamesBoughey Premium
This is so true.
I have written several books. One of which helps households reduce their expenditure by up to 30%. Virtually every single household in the UK would benefit from this book but that is the problem, the market is too vast to economically advertise the book and defining different niches is proving difficult. It's like having a winning lottery ticket and not being able to claim it.

Very frustrating.
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Kyle Premium
Sounds like an interesting book, people don't like so much the idea of trying to "save" as it sounds like work, but "household hack your way to wealth".

Positive income, which is also the sister to saving, seems to draw in a larger audience and I think you will have much more success getting reach with your book and having people adopt it if they took that approach.
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lorilee3 Premium
Hi, I want to get some of advice from you guys. I realized that why I don't want to write more or finish more tasks for my website. Because I chose a niche I am not really have passion on it. Should I go on use my website that I have paid to finish training, then start a new website with a niche that I have passion on it? or just give up, change a niche and build a new website now to start over again?
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Nadja3 Premium
Well, regarding niche - it is your decision. No one can say. But if you know your niche well, it is better to continue with the training. you will get skills, and it will help to deal with content.
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Gunnertwist Premium
Hi there. I ran into the same thing when I started and I just put my first site on hold and created a new one. Now that my new one is going well I am slowly bringing the old one back to life too as I did make some money from it in the beginning. But I only publish like 1 article a week for the old one now just to keep it going for now. Just what I did in this situation.

Carl
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lorilee3 Premium
Thanks very much.
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lorilee3 Premium
Thanks for suggestion.
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KevinVan Premium
I think it is better to restart and take with you what you learned already.

If you are not passioned about your first website and niche you won't stay consistent and don't find the drive to work for your business goals & dreams.

by the end of the month you won't have the courage anymore to move on so I advise you to do research on your passion and related niche and start over.

Better now then in a few months . :-)
If you need help feel free to connect and I gladly help you out
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Kyle Premium
I personally would recommend that if you are not impassioned by what you are doing, that you don't invest too much time in it. Move into a direction (and niche) that does get you excited to write, to communicate, to research and to help others.

That would be my suggestion. It will lead you in the appropriate direction to building a full time and sustainable business!
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Tekman Premium
As you rightly point out Kyle, customers have better access to information these days but in a way it is information overload with so many opinions who do you trust?
I can read many reviews on one product, take a look at the rather biased views of the manufacturers site and end up basing my purchasing decisions on real world reviews and personal experience with a brand.
Trust is a huge factor in who and where I frequent when making purchasing decisions and it annoys the hell out of my wife when she wants a quick purchasing decision to be made.
I bide my time and research carefully and normally end up being a client rather than a customer (transient traffic) because they have then earned my trust and tend to be reliable in most cases.
You can sell to anyone you dont have to know them as long as you know what folks are looking for within your niche. Communicate your passion and be realistic not pushy, this is what I employ to build trust. Im not saying they absolutely have to buy it on my say so, merely here are my thoughts and I hope you now have enough information to make that important informed decision.
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Kyle Premium
You trust the opinion that you can relate to and that helps you, and that connect with you on a personal level. Think of the people that you trust? Why do you trust them? What characteristics. etc.

I think you will find it amazing as you build out content on your site and start to get interaction just how much trust and excitement you can create simply by putting PEOPLE first. If you do that, making recommendations (that generate your revenue, and benefit the customer) come much easier.
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Tekman Premium
You have to sell yourself before your product. Cliche but still holds strong. My writing style may not be to everyone's taste but I am who I am and hopefully project the best of myself or at least I try to. As I build up more content I know I will encourage interaction with more people. I promised myself a few years ago to dispel negativity out of my life and surround myself with positive people. The days of "I can't" are forever dead to me. Thanks to you and WA and all who I have interacted with thus far it's been a total "CAN DO" approach.
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oscarwms Premium
So the bottom line is you can only sell to people you know or know you. This takes time. I'm looking for miniature trains and cars and trucks. So I have to go months trying to get these people to trust me to buy from me. Don't think so. I search the net, I go from shop to shop until i find what I'm looking for. He either has it ir he don't. If he has what I want I will probably return to him.
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ThomasJohns1 Premium
I try to be an informed and cautious online buyer, I do research before hand on all my purchases. I only go to "big" name online stores Amazon, eBay, Walmart as examples. It will be interesting to see how traffic is funneled to my little guy website. Every good material.
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scurvy11 Premium
I was thinking about how I make a decision to buy online in regards to what this lesson states. And its true for me that I do my research first to find out if the product is what will work for me. A big player for me is customer reviews, if a product has mediocre reviews I will pass it by.
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jrosenau Premium
This opens my eyes to the use of key words and finding the right time to find the right customer. I do car sales and I see the online method is close to the same as knowing when the customer is in the buying stage. Thank you for this information!
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1signbanner Premium
Thank you Kyle, I FINALLY figured that out. I've been making comments on some WA member websites and I see it immediately that they wanna sell before the trust ain't there.

I do point out to them with a positive approach to them that they first must gain trust. Making a recommendation to their products will not hold ice.

They are missing a big point for their success to sell. First they must sell themselves. Some sites so far that I see do just that.

Thanks Kyle, nice to be right sometimes. hee hee!


Mahalo!


Frank
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ElviraC1 Premium
I really enjoyed this teaching Kyle you are so right everything you are saying I didn't trust because I have been scammed, I am here to learn and make money so I am going to go with the flow.I am going to go by the blueprint that by every teaching you have laid out thank Kyle, love you, Kyle, I told you I am going to be a millionaire with love to you and family.elvira
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GotGoods Premium
Awesome read and a great lesson.

You got me thinking Kyle because I was one of those who fit the category of "thinking they know their customers". It is a lot more deeper than I thought. This lesson has even put me in a position to revise my business strategy but I'm grateful.

I hope you have a wonderful, progressive day!
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Trujunco Premium
In understanding the values of a potential customer by his buying process < I find the material here > eye=opening and an invaluable concept in creating my website.
I smile at my own process of researching, learning and decision
making... realizing there are a lot more cynics out here, like me, and thereby do not feel so all alone... lol
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Kyle Premium
We all do research, and we all make purchases. Sometimes we forget that we are doing is helping others do the same as we get lost in the process. If we can step back and put ourselves in a customers shoes, is going to make the sales process that much easier and you are good to be able to sell people through helping (versus a hard sales pitch).

If you can help people, and you build trust, and what you have trust recommendations come very efficiently.
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fyrstone Premium
That sign spiked a thought in my mind of caring for the customer, letting them know, say "hey" please leave me know how that product works so i can write a review on my blog about it , maybe not mentioning their name, that's up to them, but , let them know we will be ready to send them another shipment what they are ready, because we are concerned that they start getting the results they been after for so long! I call it the "care package" idea
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John-Day Premium
Are you saying you send out free samples? If so, then yes do that. Always care for your customer....They are always right IF you want to make money. Never think of it as what you want my friend.
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fyrstone Premium
I thought i'd post this as an idea in the search engines lets word stuff a little different as the product " new interesting review" not the same old key wording then when folks hunt for a different key word, they find it way at the bottom, because it had not been "found" yet, it would be a new discovery and end up on top!!?
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John-Day Premium
To be honest I don't think it will end up on top (at least not for awhile) The more a keyword is searched the better for the search engines. However, you can play around with both....mix both in your content. What do you have to lose? I need more people to click on my banner ads for google adsense and more traffic. I'm getting some traffic but need more banner ad clicks to make money there.
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fyrstone Premium
Yah Know what, this is nice, but , the brand is good, however, everyday there is a brand that is trying to take the internet by storm, if a new brand came out that exposes the qualities they have that is way better than the brand thats been out there for years, whoa!! Guess what, if they don't do as we are being trained to do,. interesting stuff Kyle , makes us all think how much better we need to do some tweaking maybe?
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John-Day Premium
My suggestion is to follow Kyles training.....It's gold and he makes ALOT of money with over a Million people here at $50 a month. OMG...WOW....Lucky him.
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fyrstone Premium
that's it!!!!!!! yes, man I have some work to do , this spiked my thoughts of what I need to do, if we all want to sell effectively
we got to know the product inside and out so we can be effective in our offering what we have to whomever,. Now this may seem a bit of a no brainer so some, but hey a simple thing as a rubber band still needs to be understood each of them have different elasticities, or will stretch further and take more wear and abuse that others, I don't know crap about them, but they have to be the same field as tires, how will they wear. thanks Kyle!!
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John-Day Premium
Right. I'm glad I came back here. After answering 1 message....it said completed but I see you left me 5 messages or so. I could of missed these if I did not check myself. So if I don't answer you will know why now...I didn't see them.
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fyrstone Premium
Excellent , they want to know the in's and out's of this product, I try offering them how I would buy so to speak, the big statement here is exactly what are you after, and how long might you want it to last, as well as will it do the job I need it to do how |I need it done, as the product I am promoting is eating up the internet by storm besides the bitcoin.
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John-Day Premium
Okay, go getem tiger. :)
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fyrstone Premium
this is what Im after, if IU can reach those people who are searching for what I have , I believe this is part of the funnel , no sense in just throwing my site out there, well second thought it has to be thrown out there, to the masses and let the groups pick at it what they are looking foir but I rather find a specific area or group, if I'm thinking right on this, but then isn't everyone else? So that my question.
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John-Day Premium
Right, what you are referring to is called a "Niche" that is something YOU are passionate about and your target audience (and customers) are also interested. I'm a little over the place with my domain name because I have the PLUS in it so I add other content besides Digital Products...Although it's mainly about digital products. I hope this all makes sense? Also, Did you find out when your next billing date is?I think it's on the 11th which is tomorrow and I believe mine is too.
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Blogger21 Premium
Great information in understanding the customer. My main difficulty is in the research phase. How do I create trust? Should my blog be linked to my personal Facebook account? I would prefer to keep my social media accounts for business separate but still want to be genuine? How is this done?
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Danni4 Premium
You can set up a separate facebook page for your niche
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Jim-Bo Premium
Trust will come as your website visitors get to know you by visiting your website often. Building an email list is something that would be beneficial in this area. Also building up your social media accounts is another way to suck in traffic to your site. When people know like and trust you, they buy. But obviously, this takes time for anyone to achieve.

It's indeed very similar to offline business, and personal relationships. Just be yourself, be honest and up front. You'll make friends that way.

:)

Yes, many people do like to keep their personal social media and business social media accounts separate. It's a good idea.

When naming your social media accounts, try to make them match.

e.g. if you set up a Youtube channel, Instagram, Google +, Twitter, Pinterest, give them all the same name. This is branding.

However, don't try to do this all at once, you'll get overwhelmed. Choose one you like most, learn it as you go, grow your audience by providing value for free. Teach them things. Show them things. Tell them about your experiences with things.

:)

Hope this helps.

Remember not to try and master everything all at once, pick one thing and get stuck in to it. Personally I like Instagram for traffic. I have a youtube channel but not too many subscribers because I don't often publish videos. I don't use google plus much (don't really know how, yet, lol).
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John-Day Premium
You can always create a new Facebook account just for business. This will keep your personal account apart from business.
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Slimline74 Premium
Great insight here. It took me 3 years before I decided to purchase the WA membership after initially joining as a free member for a week in 2015. Maybe I'm out outlier :). It was always in the back of my mind, and finally I took the Black Friday deal after seeing it role through 2 years in a row. Hopefully other customers aren't like me taking so long to decide to make the purchase :)
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altheone Premium
Better late than never! I wish a great and grateful life here at WA. Im using the premium account since day 1 and have never regret it. Learning so much and so fast!

Have a great one!
Al
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cybergrunt52 Premium
Awesome, I wish you all the best of luck.
JesusB
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davehayes Premium
You made a good choice eventually.
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rizq Premium
Thoroughly enjoyed this lesson. I never picture my self as customer in the way you described it.

This morning I was searching for cheap flight deals for my daughter and more or less I took the journey you mentioned on your article.

From now on I will be paying attention on my purchase behaviour.

It is such an eye opener.

Thank you for sharing Kyle. Awesome !!!!
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CalvinC Premium
This is great, I've learned so much by reading this.

Can I make a PDF of your text and distribute it for Free to download it here in WA?

If I promote WA can I use this text?
Can I also add some images or make a video with it?

Great content, thanks for sharing.
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Kyle Premium
This information is available only within WA, you cannot distribute. But you can refer people to come here and check it out through the Affiliate Link (and this way you would get credit for it).

You will see an affiliate link button above (see attached).
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sho1964 Premium
I get the concept of customer comprehension, but how do you attract them to even offer them help. I get that concept to about offering the customer free things to establish a relationship. My only concern with this phase is how do we get the customer to start a relationship.
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Kyle Premium
That is exactly what the training sets out to do and will be doing.

I have spent some time breaking down the process in the most simplistic way possible. Success online is at the core a 4 step process and I have broken them down within this video: Broken, down, the process looks like this:

Step 1: Choose your niche
Step 2: Build your website/content
Step 3: Get rankings in search engines (leads to traffic)
Step 4: Monetize your traffic (the make money part, through affiliate programs, etc!)

This applies in absolutely every niche and as you work through the training here at WA, you are going to be walked through this exact process. This is fundamental for ANY success online.

If you have any further questions let me know Shoshanah. :)
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sho1964 Premium
Thank you Kyle, your answer helps a lot. I'll keep playing it forward.
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plutor621 Premium
Hi example , I have a web site that involve in drop shipping , How can i write my (About me page contents) as well as (Contact me page contents) , if i want to buy online first of all i check about and contact pages for trust and how long the site have been exist.
So, let assume its a drop shipping , I sales something i did not own online . The company and supplies is at some where , How should i tell my customers my address and location of business in (contact me page) ? How should i tell my customers about me in case of drop shipping in About me?
Waiting your reply kyle.
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JohnV Premium
Whatever type of site, your contact details and 'about me' need to describe exactly who and where you are, so your customer knows exactly who they are doing business with.
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sb4269 Premium
John nailed it on his answer.
Sam
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frankwall Premium
I feel a sense of accomplishment after publishing my first post of about 1200 words after a fair bit of keyword research and then gathering suitable content to generate traffic. I guess the secret is to repeat this scenario again and again, be patient and keep posting? I am trying to show the prospective customer authoritative content and that my site can be trusted.

Hope I am heading in the right direction...any comments are welcome!
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JGuhlke Premium
Sounds like you are heading in the right direction to me. Congratulations on your first content, now all you have to do is rinse and repeat somewhat consistently. I recall Jay saying in one of his training that content always wins. Once you have content you have something for people to like where if you don't, they can't like it.
All the Best!
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frankwall Premium
Thank you for your comment on my post JG- it is encouraging.
Now I understand with clarity how content always wins- when it is linked to relevant keywords.
Great to know I am now building a solid foundation.
OK...Back To Work for me!
Best regards- frank
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JasonJF Premium
You definitely have the right approach, Frank. Once you continue like this, you are sure to gain trust from your visitors and eventually make sales in the process. Always remember to use the low hanging fruit keywords strategy as well: All the very best to you with your online business.
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hotshotlegal Premium
Well done Frank, I am starting to learn that this content writing thing, although fun, is an art, and is hard work too! I ‘practiced’ a bit on my established business site and with the use of keywords used in the right way I have managed to get a few ranked articles (very pleasing), so it does work. I really like Yoast (a plug in)which helps me in terms of how to set out an appealing article and with the regular use of keywords, have you tried it? Best of luck with your content writing! Amanda
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bill808 Premium
Jay is Currently doing is three part series on search engine optimization. Go to live training in the sidebar. The first two webinars on the SEO subject are recorded for you to review. He goes into Considerable depth on how to get traffic.
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CDirks1 Premium
I recently got done writing my first content to. It really does feel good to accomplish that!
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frankwall Premium
Hey Jason...thank you for that link- checked out the 'low hanging fruit' training video. Just the right info at the right time. Love the Google instants and how to use the alphabet to advantage.

Really appreciate the direction and the community helpfulness approach in WA. We all share...we all benefit. Kind regards- Frank
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frankwall Premium
Excellent tip- THANK YOU Blll! Starting to gather momentum learning some SEO wisdom.

Heading there right now!
Cheers,
Frank
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JasonJF Premium
You are welcome, Frank. This is what makes WA a great community to be involved with.

To your massive success!
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MarkG75 Premium
My concern with my content is that I'm not "selling" any physical product. I am writing through a "passion" topic that is more psychological and to learn from.

So am I wasting my time or is there a way to benefit from this way of helping people through my site?
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Steadfast61 Premium
Hi Mark, like you my site is informational/fun - www.englishwordmeanings.com - so I considered what could my audience be interested in and could I sell products related to my content theme? Answer, writing implements, desks, books, paper etc.

Think outside the box, I'm sure you can find products that enhance your audience's experience.
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AlexO1 Premium
You almost always can monetize traffic to your site, unless it is some extraordinary exception. What is your niche?
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Kyle Premium
There is something that you can recommend or a way to benefit from any niche. If there is no viable commercial intent (which is next to impossible), you can make your website ad driven and generate revenue through Google Adsense or another ad driven compensation model (versus selling products).

If you can help people, you build trust, and you can make relevant product and service recommendations. That is the approach.
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JasonJF Premium
There are many books and digital products in this field which you are able to link to. The opportunities are all around you.
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MarkG75 Premium
Just saw your reply now. Sorry for the delay. My niche is body language. It, to me, is being taken from a more fun approach and angle. I'm using real world scenarios instead of the cold clinical approach.
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MarkG75 Premium
That's what I like to hear!
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