Before you decide on selling anything online, you need to first determine who your customer is, what they often purchase, and why they are purchasing online.

This is called "customer comprehension". The better you understand your customer, the easier it will be to sell stuff to them. Obviously, at the core of any business, the ultimate goal is to create a profit. To create a profit, you must have customers and you must be able to sell to these customers.

One of the most common mistakes I see people make is promoting to a customer (or audience) before they fully understand who their audience is. It is very easy to waste money promoting what you "think" people want, rather than what they are actually looking for.

Don't make assumptions on your customers, gain an understanding. You will be much more successful.

Before we go any further, we need to understand the steps someone takes between the time they learn of a product or service, to the time that they actually make a purchase. That is what my goal is to help you understand.

Let's look at some known facts about a customer:

(1) Customers rarely buy on their first point of contact to a product
(2) It typically takes a person 7 times (this could be website visits, email newsletter, etc.) before they make a purchase online.
(3) Customers do not buy from people they don't trust
(4) Customers are exchanging "money" for something that will improve upon their existing situation
(5) Customers have more access to product information and reviews than they ever have
(6) Most customers can see through scammy promotions, in fact are turned off

I am going to show you how to catch people later in their buying cycle so you can increase your chances of someone "buying" versus having to walk them through all points of contact. This will simplify the selling process drastically!



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MHayes2 Premium
Being in business you have to know your product when I sold cell

phones in the early '80s that was one thing you had to know.
your product and its life cycle why do you think you buy smartphones every year.

A person can come into the store on Monday wanting "the FREE PHONE saw in the ad Sunday". I would listen to what they would tell me, either their new to the product or having a problem with the product.

So I would wear the phone I wanted to sell that day and show them and all the cool bell and whistles, and well you know
it... they would leave with the top of the phone, not just one but for the whole family and they came for 1 free phone, Oh, not to mention the referrals. Good times.$$$$ ...and a good read.
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Kyle Premium Plus
You definitely have experience with the process and sales and this is going to come in very handy as you build out your business.

You probably realized very early on that if you HELP people and you provide them with insightful information, you will build trust with them and they will convert better.
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Cherry21 Premium
MHayes2,
I like your approach that you took when you were selling phones in the 80's (probably the bag phones and when the service was 5.00 a minute)sorry had a flashback. I will keep what you said in mind. Thank you for sharing. I don't have to say good luck to you. I am sure you got this in the bag.
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Karnobat Premium
Its True. I was receiving emails from a product where I made a registration on how to make money online. That was in the beginning of my online search. The mail was make 400 dollars a day using this formule. a software they was offering and you could make that amount. Yeah right i was telling to myself. But back in my mind I was thinking and checked on google if it was legit or not. And of course it was not legit when I came on a Blog on the first page of my search that explains me how this software was working and I was trusting in some ways the blogger. The best part is that this blogger helped me find the THE best way how to make money online. And it was not by purchasing a software or something like that. It was by investing in knowledge and so I came on the magically site of WA. Instant purchase when I was reading the info on WA. The voice of my lil Angel told me this is what you're looking for and its legit JUST DO IT. A purchase was made.

I was liking to share this anecdote
greets
Diego
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Kyle Premium Plus
Yeah, good thing you checked into it, but that is how your search started and how it starts across pretty much every niche. Your search initiates with that interest...and then it will evolve into finding the RIGHT product for you.

Glad you found WA, and looking back at your own process and what you went through to find WA is quite revealing as to what the customer purchase lifecycle looks like.
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CDeshpande1 Premium
The BEST information indeed. Thanks!
But I want to ask that nowadays I am creating content under my niche. I have created 2 posts that are keyword rich. My website is indexed on Google.
But I have not promoted any product in my content. Then how the 'Sale ' will take place?
Is it necessary to put products in my content from the beginning?
Or should I wait to build trust with my visitor?
Am I making a mistake somewhere by not putting the links of products from Amazon or Clickbank?
Please Clarify.
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sfortson Premium
Your site is still in the beginning stages, just keep following the training step by step and Kyle takes you through adding affiliate links.
Your first goal is establishing your online business and starting to gain authority. That is what you are working on now.
Hope this is helpful.
Stacie
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siamjerry Premium
I think you want to go too fast. Two posts will not give you any significant traffic. !00 posts will do that. Why would you put products for sale when few people are visiting your website. It seems to me that you should follow the training here in order to make good progress.
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Hyperlizard Premium
well this helps me and answers my questions.
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sfortson Premium
Glad I could help :)
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BlueJasmin Premium
As a journalism major, I know very well that "KNOW YOUR TARGET AUDIENCE" is one of the most fundamental rules of writing, as well as marketing! That is why, in my opinion, the easiest way to start is with the niche that you know very well yourself! All of us have something like this! I know that in my niche I am a Subject Matter Expert. I am sure it will help! When I gain more experience in an online world, then I can move into other niches. Of course, it is only my opinion. Cheers!
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Atta83gurl Premium
There is more than one way to skin a cat and the way you describe a buyers determination here is the other unspoken way to understand my customer.

This is the first time I have ever heard mention that such tenacity as a customers desire to buy is truly something that cannot be stopped! Further who wants to get in the way of a moving freight train? No one. So what do we do? We jump on board that train while it's moving. We support the customer desire to become a purchaser. This is so empowering for me personally.

This statement alone broadens my view of helping. If I write quality content, I have the underlying ability to help customers who have decided they want to make a purchase. Out the window goes the old saying or feeling that there is some manipulation going on in our content writing. Well if I approach my writing with the assumption that what I write is helping to sharpen someone's knowledge about what they are going to purchase anyway, then I feel like a true consultant here.

People are going to trust that I am here to help. I expect to have many, many viewers who feel I am supporting their decision to buy.

Thank you.

Atta83gurl
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