Before you decide on selling anything online, you need to first determine who your customer is, what they often purchase, and why they are purchasing online.

This is called "customer comprehension". The better you understand your customer, the easier it will be to sell stuff to them. Obviously, at the core of any business, the ultimate goal is to create a profit. To create a profit, you must have customers and you must be able to sell to these customers.

One of the most common mistakes I see people make is promoting to a customer (or audience) before they fully understand who their audience is. It is very easy to waste money promoting what you "think" people want, rather than what they are actually looking for.

Don't make assumptions on your customers, gain an understanding. You will be much more successful.

Before we go any further, we need to understand the steps someone takes between the time they learn of a product or service, to the time that they actually make a purchase. That is what my goal is to help you understand.

Let's look at some known facts about a customer:

(1) Customers rarely buy on their first point of contact to a product
(2) It typically takes a person 7 times (this could be website visits, email newsletter, etc.) before they make a purchase online.
(3) Customers do not buy from people they don't trust
(4) Customers are exchanging "money" for something that will improve upon their existing situation
(5) Customers have more access to product information and reviews than they ever have
(6) Most customers can see through scammy promotions, in fact are turned off

I am going to show you how to catch people later in their buying cycle so you can increase your chances of someone "buying" versus having to walk them through all points of contact. This will simplify the selling process drastically!



Join the Discussion
Write something…
Recent messages
gerryheb55 Premium
I like this training session. I thought it was enlightening and simple to grasp. I think the one thing I have come to like about the WA platform is that it does a pretty good job of letting you stay focused on what is in front of you. Kyle, in many of the lessons I have gone through thus far there are questions that come up. But you do a good job if stating, quite often actually, that you will be getting to something later.

This is helpful and allows the user to cast the questions aside knowing that you eventually are going to get to them. One of the downfalls of learning online I have found is drifting away from the task at hand. I think you do a good job here of helping to stay focused. For that...a big thank you!

Regards,
Gerry
Reply
RamiLabib Premium
I concur..
Kyle’s training method is very effective and professional.
👍🏼
Reply
JamesNewton Premium
It seems that most people want to buy 'cheap' as if they consider 'cheaper is better'.... BUT to coin a great phrase from a maker of outdoor paints in England "Paying less could cost you dear". When you add to that phrase that MOST products are sold with a 40% gross margin profit built in that $10.00 'bargain' item is probably worth only $6.00 and what on earth can you buy for $6 bucks apart from a MacDonald's egg mac muffin breakfast?
Reply
Patbracy Premium
This is such good knowledge. Reading this leads me to say ditto as a customer. It is true that most of our personal purchases follow the stages listed above. This knowledge is powerful because it teaches us the step by step method for turning site visitor into potential purchasing customers.

Thank You WA
Pat Bracy
Reply
ELangley1 Premium
Hey, Kyle. Thanks for bringing all of this together. Sorry I am just learning how to respond to your training. It is amazing. I particularly like the last line: This will simplify the selling process. Looking forward to it. I hate to admit it, but that's always what I need. Thanks again.
Reply
Kyle Premium Plus
Yeah, that is what it comes down to. Humanizing your content and focusing on being "real" with your audience. If you can create this level of transparency and help within your content, you create trust...and then making product/service recommendations comes really easy.
Reply
Top