Before you decide on selling anything online, you need to first determine who your customer is, what they often purchase, and why they are purchasing online.

This is called "customer comprehension". The better you understand your customer, the easier it will be to sell stuff to them. Obviously, at the core of any business, the ultimate goal is to create a profit. To create a profit, you must have customers and you must be able to sell to these customers.

One of the most common mistakes I see people make is promoting to a customer (or audience) before they fully understand who their audience is. It is very easy to waste money promoting what you "think" people want, rather than what they are actually looking for.

Don't make assumptions on your customers, gain an understanding. You will be much more successful.

Before we go any further, we need to understand the steps someone takes between the time they learn of a product or service, to the time that they actually make a purchase. That is what my goal is to help you understand.

Let's look at some known facts about a customer:

(1) Customers rarely buy on their first point of contact to a product
(2) It typically takes a person 7 times (this could be website visits, email newsletter, etc.) before they make a purchase online.
(3) Customers do not buy from people they don't trust
(4) Customers are exchanging "money" for something that will improve upon their existing situation
(5) Customers have more access to product information and reviews than they ever have
(6) Most customers can see through scammy promotions, in fact are turned off

I am going to show you how to catch people later in their buying cycle so you can increase your chances of someone "buying" versus having to walk them through all points of contact. This will simplify the selling process drastically!



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gelcita Premium
Thanks, Kyle for this very informative and well to guide those who are in this business as well as those newbies like me. This will serve as a guide to us on how to engage a prospective customer and let them trust us and finally will become our buying customer.
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Kyle Premium Plus
For sure, understanding your audience, your buyers, and the emotions that trigger someone to actually buy are critical within any industry.
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NolanB Premium
Kyle, so basically what you are saying is that we should incorporate the key word phrases and the product name were promoting all in our content.So if i came up with let's say 30 good key words and phrases would it be good if i could put them all in my content and have my content in some kind of review form that way google can pick out the keyword phrases and move me up the rankings and my perspective customer can find my site easier.
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DianeScorpio Premium
Hi - you should use just one keyword for each post you write. You include it in the title, once in the first paragraph, then maybe once or twice throughout the post if it looks natural. If you add it more than that, then Google sees it as keyword stuffing, and will actually place you lower in its rankings.
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NolanB Premium
Thanks for the reply, OK I've done my key word research and I've
come up with about 22 good keywords that are in good range on the keyword research tool so basically I should use just one keyword at a time and write content on each one of those keywords and once I've exhausted those keywords, mine some more and repeat the process?
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DianeScorpio Premium
Exactly!
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sfullwood71 Premium Plus
Correct!
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NolanB Premium
Thank you for the feedback
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NolanB Premium
Thank you for the feed back
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ExpatMark Premium
People who have never been in sales and are new to WA need to read this until they can recite it. Great information and those of us who have been is sales should really pounce on the fourth part of the Life Cycle because long-term clients are gonna bring you gold. That gold is referrals!
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CassiOfTroy Premium Plus
I agree with you, Mark.
Excellent! information.

Cassi
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RCM365 Premium
Yeah, this really is an excellent read, I have made several notes on the whiteboard above my desk.

Please forgive what is likely a silly question that will be answered in the next lesson - but it seems to be implied here that I should already have affiliate links at this point. Right? Because what's the point of having a bunch of traffic from people at the purchase phase if I have nothing to sell them?

I do have a small, not likely to be super lucrative, affiliate link - and I'm glad to have it. But I guess I have the chicken or the egg question - do I write content for traffic before getting affiliate program agreement; or do I try to get affiliate program agreement and then market my content to that? I'm pretty sure it's the former since many programs probably aren't that interested in forming a partnership until they know your site has worthy content.

Sorry folks - at this point I'm not even sure what I'm asking anymore. 🤔 I'm going on to the next lesson and I'm sure I will get closer to my answer - I usually do!

Thanks
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Labman Premium Plus
Traffic first. Write some content without links and start to build an audience. Links will be addressed at the right time.
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RCM365 Premium
Thanks Labman, that makes sense.
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1Rudy1 Premium
Yes, I agree, well stated with some great tips on what to do when considering your customers.
In web design classes, when creating the website there were two reference points, UX and UI. To stay on point, UX refers to the user and how they relate to the company, it's services and products offered.
I find by looking at my website as a consumer/customer, I am able to smooth out areas that may not be clearly stated or illustrated. That helps me to stay on point when creating new pages or adding new products.
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