Before you decide on selling anything online, you need to first determine who your customer is, what they often purchase, and why they are purchasing online.

This is called "customer comprehension". The better you understand your customer, the easier it will be to sell stuff to them. Obviously, at the core of any business, the ultimate goal is to create a profit. To create a profit, you must have customers and you must be able to sell to these customers.

One of the most common mistakes I see people make is promoting to a customer (or audience) before they fully understand who their audience is. It is very easy to waste money promoting what you "think" people want, rather than what they are actually looking for.

Don't make assumptions on your customers, gain an understanding. You will be much more successful.

Before we go any further, we need to understand the steps someone takes between the time they learn of a product or service, to the time that they actually make a purchase. That is what my goal is to help you understand.

Let's look at some known facts about a customer:

(1) Customers rarely buy on their first point of contact to a product
(2) It typically takes a person 7 times (this could be website visits, email newsletter, etc.) before they make a purchase online.
(3) Customers do not buy from people they don't trust
(4) Customers are exchanging "money" for something that will improve upon their existing situation
(5) Customers have more access to product information and reviews than they ever have
(6) Most customers can see through scammy promotions, in fact are turned off

I am going to show you how to catch people later in their buying cycle so you can increase your chances of someone "buying" versus having to walk them through all points of contact. This will simplify the selling process drastically!



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megawinner Premium
Very well said. Customer comprehension is related to customer care. We care to know about the way they want things so it is very important to give them honest information and services to products we are selling. It is very true, customers can see 'through our eyes'. it is very important to remember this special point if we want to enhance skills in selling.
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Kyle Premium Plus
Well said Florentino!
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Whizz76 Premium
This was very enlightening.Now I am looking at myself as an online customer and I am surprised by how I have acted from initial advert to actual purchasing.Yep I will look at myself more .I have done impulse buying in the past and lived to regret it,and I am a slave to Google reviews now.But still unfortunately my last buy, despite great research was a disappointment.Online business is still a great challenge to customers worldwide although being one of the greatest breakthroughs of human ingenuity.
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Nick71 Premium
I based my product off my own experience and tried to give my reasoning for why I buy my own products i am selling. I hope I can fine tune my ability to have this second nature for any product I make a website for. I find putting some kind of case study or some research on my page might help with selling, what would your advice be on that?
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SHAMANE Premium
This is great info to consider, now I know how to move forward. As a consumer, I do my due diligence in researching and reviews. Mostly reviewing what others have said to kind of get an idea and I do know that what may work for some may not work for others. This knowledge I will apply.
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poster4545 Premium
After reading Purchasing life cycle article I get the part about using focused keywords. Using Kyles example of golf clubs is it righin in my thinking that if I do a post to review golf club drivers and use the product name of each driver that becomes a keyword for the prospected buyer. Seems to me that I would be getting traffic of all the buyers in the life cycle. Does this make sense???
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DaisyK78 Premium
Yes that sounds correct to me. You would just review one driver at a time. I hope this helps?
Daisy
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