Before you decide on selling anything online, you need to first determine who your customer is, what they often purchase, and why they are purchasing online.

This is called "customer comprehension". The better you understand your customer, the easier it will be to sell stuff to them. Obviously, at the core of any business, the ultimate goal is to create a profit. To create a profit, you must have customers and you must be able to sell to these customers.

One of the most common mistakes I see people make is promoting to a customer (or audience) before they fully understand who their audience is. It is very easy to waste money promoting what you "think" people want, rather than what they are actually looking for.

Don't make assumptions on your customers, gain an understanding. You will be much more successful.

Before we go any further, we need to understand the steps someone takes between the time they learn of a product or service, to the time that they actually make a purchase. That is what my goal is to help you understand.

Let's look at some it. Some known facts about a customer:

(1) Customers rarely buy on their first point of contact to a product
(2) It typically takes a person 7 times (this could be website visits, email newsletter, etc.) before they make a purchase online.
(3) Customers do not buy from people they don't trust
(4) Customers are exchanging "money" for something that will improve upon their existing situation
(5) Customers have more access to product information and reviews than they ever have
(6) Most customers can see through scammy promotions, in fact are turned off

I am going to show you how to catch people later in their buying cycle so you can increase your chances of someone "buying" versus having to walk them through all points of contact. This will simplify the selling process drastically!



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VirginiaJ1 Premium
I can relate to the six points of the purchase cycle, because I truly see myself in each one of those scenarios, I've done it. Sites that I have repeatedly purchase from there's that comfort, ease and trust of knowing what to expect. Now, the shoe is going to be on the other foot, letting people know I have what they want and need. Which will actually make it better for the both of us. Working smarter, not necessarily harder!
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MARKBLAND2 Premium
In my opinion, the first step towards generating traffic as customers to your website is to be registered on a major search engine such as google or bing. I believe that forming a seller's buyer's bond or relationship is an important strategy used to gain a level of trust that is needed for the buyers to make a purchase. I look forward to many great relationships on my journey towards a successful business !

Mark
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Debs66 Premium
In golfing terms what you said is a "Hole In One."


You have a background in this. That gives you a heads up.

Pleasure to meet you sir. Wishing you all the best.

Debs :)
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gimnikola Premium
I agree. The key to successful marketing in my opinion is being 100% real with yourself and customers and give them your trust. Hyperfocus your target of your niche, it will give you a bigger chance of getting new customers. Know about your niche, educate yourself.
Hard and smart work always pay off!
Thank you, Kyle!
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rkyle60 Premium
From my point of view, it seems that research and the ability to breakdown the positives of buying a product are key. I hear so much that people "won't buy from someone they don't trust". On the surface that sounds reasonable. In reality, however, how many salespeople do you ACTUALLY KNOW? I'm willing to bet not many. When I research something online it's for the sole purpose of acquiring information. I don't need an emotional "bond". I trust information. If that information is thorough, well balanced and straight-forward I am much more likely to act on it. Busy people need consolidated information and access to quality products for a specific need or desire. This approach may go against the paradigm, but I find it difficult to believe that I am in a minority with this line of thought. I've been in too many auto showrooms and (now) tried too many "programs" with all the upsells to actually "trust" a seller. The free bait works sometimes, but it isn't what I think of when I hear the term "provide value". Or...perhaps I'm jaded and barking up the wrong tree.
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Davored Premium
Hard to argue with that.
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Lemley Premium
Based on this buying cycle information, I'm not sure how all these phases would be incorporated into a blog. Does the blog contain research information and comparison information? Or how is that accomplished. I completely agree with the buying cycle, I'm just wondering how to put it to effective use.
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DianeScorpio Premium
Hi - it's just a series of steps really. Your blog is helping to solve a problem and then directing visitors to a solution. Say, for example, your niche is natural back pain remedies. Somebody searches for that in Google and finds an article on your site. This article will have useful and interesting information.

Within that article, you might say, I recommend "this product, see my review here". You would then add a link to lead them to your review where you explain how and why the product works, and hopefully they will purchase through your affiliate link. You can also do comparison reviews and "best of" articles.
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Muhib1 Premium
In ,y own understanding of the customer buying lifecycle, you don't need to incorporate all the phases, the phase you need to incorporate most is the phase that's closer to the actual purchase.
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gbmarketing Premium
Good advice
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MSilvester Premium
yes write a post and compare or review the product you are trying to sell. Search online and use the findings in your post.
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SugaH Premium
What phase is closer to the actually purchase? I don't see any explanation of this, could you please brief me a bit on this phase. Thanks
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Lemley Premium
Thanks for your reply and suggestion. I appreciate your help.
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Lemley Premium
That makes sense. I want to have it all figured out ahead of time but I think the best way for me to learn will be by trial and error. I just need to do it. Thank you!
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Lemley Premium
Thanks for the suggestion!!
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Lemley Premium
Hi. Nor sure if this is what you're looking for but I copied an excerpt from the training. Perhaps this may help you. It's after they have done their research.

3) Purchasing/Action Phase.

The final phase is the one that is profitable to us as Internet marketers. No commissions will be paid unless there is an action that takes place! Whether this is a click, a lead, or a sale, a visitor needs to become a customer to fulfill the lifecycle.

During the purchasing phase, it is very difficult to detour someone from their purchasing decision. They have done their research, made the decision, and now are fully prepared to buy. In an ideal world, you would be able to target all the people within this phase, but often times the research and searching is complete at this point. An example of a search term that would target people within this phase would be "purchase product_name, order product_name, buy product_name, best price on product_name".

The best approach at this stage: The ultimate goal is to get someone to this point, whether you are able to do so through manually walking them through the process, or you catch people in the decision phase and help them buy. If you are targeting the keywords as mentioned about (the buy type keywords), you simple want to point people in the direction of the product they are looking to buy (through your affiliate link of course) and you are sure to convert very high. This is the ultimate phase to catch someone in, but it is the most difficult to hunt these "ready to buy" crowd down.
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SugaH Premium
This is interesting. Thank you very much I would really work on targeting these "ready to buy crowd ". I really appreciate this piece.
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