Before you decide on selling anything online, you need to first determine who your customer is, what they often purchase, and why they are purchasing online.

This is called "customer comprehension". The better you understand your customer, the easier it will be to sell stuff to them. Obviously, at the core of any business, the ultimate goal is to create a profit. To create a profit, you must have customers and you must be able to sell to these customers.

One of the most common mistakes I see people make is promoting to a customer (or audience) before they fully understand who their audience is. It is very easy to waste money promoting what you "think" people want, rather than what they are actually looking for.

Don't make assumptions on your customers, gain an understanding. You will be much more successful.

Before we go any further, we need to understand the steps someone takes between the time they learn of a product or service, to the time that they actually make a purchase. That is what my goal is to help you understand.

Let's look at some it. Some known facts about a customer:

(1) Customers rarely buy on their first point of contact to a product
(2) It typically takes a person 7 times (this could be website visits, email newsletter, etc.) before they make a purchase online.
(3) Customers do not buy from people they don't trust
(4) Customers are exchanging "money" for something that will improve upon their existing situation
(5) Customers have more access to product information and reviews than they ever have
(6) Most customers can see through scammy promotions, in fact are turned off

I am going to show you how to catch people later in their buying cycle so you can increase your chances of someone "buying" versus having to walk them through all points of contact. This will simplify the selling process drastically!

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hermantt Premium
Excellent Info Kyle. I might be jumping the gun sort of but I saw some information somewhere that Google has a section where you can find who is searching for what and who is buy what amongst other things. I'm sure you heard about it, if it does exist. Please let me know if you heard something or hear anything. Thank you.
KElam Premium
Please share this info with me also if Kyle responds. That would be great to know even if he says we’ll get to it in a later lesson.
Grizzly114 Premium
Very informative and helpful in gaining more understanding of what is required. I have been involved in "smash & grab" type of selling organisations before. This seems to be a far more valuable approach where customers can actually enjoy interaction with you and not feel as though they have been "sold" to. Thanks for info.
Kyle Premium
This certainly is not. We teach you how to build a long term and sustainable business, while establishing a SOLID brand. That is how all great businesses are created, and that is our approach to business.

There is reason why we are the most trusted organization in the industry, but not just that, the community is building out their businesses in the exact same way.
artsyariana Premium
Thank you for the info! It's true that it takes a couple of times reaffirming what they want before they buy especially if they are investing something expensive.

What I have learned from UI/UX Design is the importance of creating multiple user profiles. To deeply understand a customer, you create persona cards and write down their habits, their likes, their dislikes, their distinct personalities, and other minor details in order to fully understand your audience.
Kyle Premium
Likability is a big deal when it comes to relationships. People that like you, trust you, and buy from you. If you can create that environment, you are going to be very successful online. ;)
LindaFriis Premium
Hi, a very good post and I think it will be very helpful to me. But I am wondering something, is there here in the training a lesson about tools to take care of signing up your customers' email, and how to take care of them in the future? And the one who is prospects for you in the future? If not, which tool do you recommend? I do not think I have missed this in my training so far, but I think it is time to implement it on my site. Kind regards Linda.
newmarketpro Premium
Hi Linda,
You were asking a valid question.
I believe what you want to accomplish can be done through e-mail marketing whereby you capture their email, build long term business relationship.

Jay has created a lot of training on this, one of which I shared with you below. Hope that answers your question.

Hadaway Premium
This is so like me now, really been this way for some years. Like before joining WA. i research a lot of websites about if it was a scam or not. Read 10 or more.All saying it wasn't, it was a great community of real people wanting something more out of life. Then i came to Little bit site. Liked what i read and here I am. Now am here I love all the friendship and community this place has to offer. It's tougher then I thought' but I'am getting there slowly but surely.
Thinks to all the information that is offered. couldn't type before, now look at me hunt and pick. Kyle you said it's a big word TRUST.
This is a good article Kyle.