Before you decide on selling anything online, you need to first determine who your customer is, what they often purchase, and why they are purchasing online.

This is called "customer comprehension". The better you understand your customer, the easier it will be to sell stuff to them. Obviously, at the core of any business, the ultimate goal is to create a profit. To create a profit, you must have customers and you must be able to sell to these customers.

One of the most common mistakes I see people make is promoting to a customer (or audience) before they fully understand who their audience is. It is very easy to waste money promoting what you "think" people want, rather than what they are actually looking for.

Don't make assumptions on your customers, gain an understanding. You will be much more successful.

Before we go any further, we need to understand the steps someone takes between the time they learn of a product or service, to the time that they actually make a purchase. That is what my goal is to help you understand.

Let's look at some It is a known facts about a customer:

(1) Customers rarely buy on their first point of contact to a product
(2) It typically takes a person 7 times (this could be website visits, email newsletter, etc.) before they make a purchase online.
(3) Customers do not buy from people they don't trust
(4) Customers are exchanging "money" for something that will improve upon their existing situation
(5) Customers have more access to product information and reviews than they ever have
(6) Most customers can see through scammy promotions, in fact are turned off

I am going to show you how to catch people later in their buying cycle so you can increase your chances of someone "buying" versus having to walk them through all points of contact. This will simplify the selling process drastically!



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Recent messages
Marlena1 Premium
You have given me a lot to think about. I really like the idea of using the product name and I can see how this works. There are several times I have searched for things when thinking about making a purchase and been disappointed in not finding what I was looking for. Now I wish I would have written these things down! I have a great idea now from this of how to post about one of my products. Thanks!
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danasweetP Premium
Great information and the way it was all broken down is terrific.
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jwlewis777 Premium
Very nice insight! I like the way you break down the purchasing cycle.
:)
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thecprl726 Premium
This is amazing training! I picked up some of these techniques in the car business. The last part is very important! I love it Thank you kyle!
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nana55 Premium
Isn't great when something clicks with past experience and thereby makes it an asset to our current way of thinking and how to implement it? I love it, WA has a way of doing that and that is one of the things that make this such a great program.

This is one of the lessons that really hit home for me too.

Best wishes on your road to success.
God Bless.

Tina (nana55)
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thecprl726 Premium
amen to that! I thank you for the warm wishes and can only offer you the same in return!
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annie58 Premium
Thank you Kyle, I am reading your posts again and again to make sure that I have full understanding!!
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harish08 Premium
Very useful information.
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itemForall Premium
Very good info. thanks!
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Kray63 Premium
These are the best customers to have an continue to come back.
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Kray63 Premium
Very good information
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Rich908 Premium
I would urge all new members to read the Customers Purchase Life Style about twice this could make or break your business
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Kray63 Premium
After working at Wal-Mart for the Last 15 years, this makes great sense to understand the process.
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Kray63 Premium
This is very helpful information about the way people buy things online.
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Rich908 Premium
For those new to Autoresponders watch a short video on how they work and what they can do for your traffics

www.mailchimp.com

www.aweber.com

I am a very visual person and I need to see how it's done
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Rookers12 Premium
How do I create a mailing list? I assume I need a sign up template on my website. What does that look like?
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drjec Premium
You will need to add a mailing list plugin to do this. Go to sitemanager>plugins>add new>search plugins and enter mailing list or an appropriate phrase. All related plugins should be listed. You can review them and pick the one you want. Once you have chosen a plugin you hit install and then activate. You usually have to then go to widgets and edit to set your mailing list parameters.
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TimMcKinlay Premium
You need to signup with a service like Aweber, or Mailchimp in order to build your email list. They give you tools and instructions on how to include an 'optin form' on your website.
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Rookers12 Premium
Do I need to create separate (from my own personal) Social Media pages to represent my website and niche? Then how do I add those "buttons" to my website?
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Aspiring Premium
Hi there. I would say yes to this - you should probably create a business page, which will be separate from your personal profile. Otherwise all your business stuff is just going to go to your friends' news feeds. You can then invite relevant people from your personal friends list to like your new page. You can add buttons to your website by using a social media plugin - if you go to your site dashboard, and click on plugins, add new and search under social media - you can have a look at what's there and what you like the look of. Then install the plugin, activate it, and configure within the settings. Hope that helps, Mara :)
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Rich908 Premium
It all boils down to what you can do for your reader or prospect

The word trust comes to mind when readers see you are not out to scam them
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hailsmp Premium
I was just wondering how you get an email from someone who is looking at your site. I've seen on other people's site a box pops up that you can "X" out of and it asks for an email for deals and such but I am unsure how to get that. Is it only for certain themes?
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Matstabler Premium
There are several ways you can achieve that result. I personally use mailchimp who have a free tier, and this also allows you to deign your own custom pop ups and also subscribe buttons.
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hailsmp Premium
is that a theme?
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Matstabler Premium
Sorry, its a website https://mailchimp.com/
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hailsmp Premium
I got an account, but I'm still unsure how to make the pop-up
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Matstabler Premium
you create a campaign 1st of all, then you can create sign up forms etc.
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rtd2002 Premium
The 7 contacts before a person will buy into an opportunity is a good average. This is the average for in-person contacts as well. With this in mind, there is no rush for the first couple of contacts. Keep things casual and slowly reveal to them how you can help them. If you verbal vomit all over them about the opportunity on the first contact, you will scare them off. Relax and take your time. Just remember 7 contacts per person is the average before a person will buy into any opportunity. You are trying to help them not sell to them. You are building relationships not just gathering customers.
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Can someone tell me what a making list is?
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ericcantu Premium
Do you mean a mailing list? If so it's a list you can gather through something like an opt in plugin that prompts people coming to your site to enter their email to subscribe to your blog for example. As this list grows you now have the potential to reach out to them for various campaigns if you choose to.
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Thanks! I meant to write mailing list but I got autocorrected
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EvieS Premium
Wow! This will help me to keep pressing on with the content. I guess I didn't realize that it usually takes 7 times of exposure before a person buys.
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GoodsbyGrant Premium
"It usually takes a person 7 times to make a purchase" this is why its so important to not to worry if people have bought something yet, just keep creating content and eventually they will. and by the time they do, theyll be ready to recommend it to someone else. Boom two birds with one stone
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AgWaite Premium
Wow that confirms everything about a customer including myself.
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Ramiro1 Premium
I couldn't agree more with the comment below. The customer purchase life cycle is right on the money. Opened my eyes to opportunity.
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AGOgden Premium
Good concise yet comprehensive insights into consumers...good stuff!

Press On!

Arthur
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EvieS Premium
Yes, I agree!
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eporucius Premium
True, we all do go through these stages. Lets help others go through them too.
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LanaWebb Premium
This is very helpful! Will help me with my connecting post
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RRizzo Premium
Very true!! very informative, thanks for the heads up and look forward to moving ahead.
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EvieS Premium
Wish you the best as you move forward!
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stanharry777 Premium
Hello K,
This is an truly eye opener for me.the analysis of the journey of the various stages of the buying cycle. actually we all travel that road, but as you have mentioned, we all do it differently. i actually enjoyed hw you explained the process .i am more enlightened and am beginning to enjoy each lesson more as i spend time to read and follow through with the exercises with more clarity, than just rushing to finish the exercises.
thanks K, for sharing all your knowledge with us so ungrudging.
blessings as always.
dennis
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FrankieTrill Premium
This is true about customer
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cashking101 Premium
Thank you for loading us with insight and foresight

This is a great article indeed
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Marquin1 Premium
That's a very clear and concise explanation and it shows me in particular to hone in even closer to better understand my audience. Thanks for the marketing science Prof. Kyle..
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Joekaprod Premium
Thank you for this article, Kyle. Before reading this didn't even know of such a thing as a Customer Life Cycle.

And you also made me realize that I don't know my customer. I read about my niche (parkour and freerunning) frequently enough to communicate with other within it, but I have no clue what their issues are in a customer's perspective to provide pros and cons.

Like I know that some practicioners find it difficult to find spots to train, and probably run down their shoes quickly- actually the more I type and think about it the more I'm coming with ideas.

I was going to ask how I could find out more, but I think if I just keep thinking and check out forums and youtube comments then I'll find a few more problems that I could monetize by adding solutions to.

I'm sorry this post came across as a bit of a babble.
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VictorLus Premium
VERY informative and helpful article, I will definitely be using this formula to help me seal the deal. Much love and appreciation :D

-vlus
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HiroGosden Premium
This was a very informative article, thank you!
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nana55 Premium
I have a question. I am currently referring people to websites to continue their "research" phase of the buying process. Is this a mistake? For the most part, I am only referring them to sites that information on alkaline foods and not sites that are selling anything. What do ya all think? Is this a good practice to get them to trust me and then hopefully they will return to me for the buying phase?

Let me know what ya all think, please.
Thanks, everybody.

Tina (nana55)
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gkarakey Premium
Tina:

There are different stages that people go through when they buy.

The classic formula is AIDA.

Awareness - People don't know they have a problem
Interest - People take an interest in your offer
Desire - You build a desire for your offer
Action - People take action to purchase

Your website should have something for every stage. In fact, some people might go from awareness to desire and be ready to take action all while reading your "informational" posts.

What then?

Where do they go to solve their problem?

If that feels too pushy, have links in your content that are more soft sells (for more info click here or if you'd like a solution click here).

People will start to trust you if the information you are providing is valuable.

Good luck.
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nana55 Premium
Thank you Gkarakey,
That is what I thought just wanted someone to agree. lol

Thanks, again.

Tina (nana55)
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nana55 Premium
By the way, I can not click on anything in your post to lead me where you are recommending I go.

Tina (nana55)
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gkarakey Premium
My links aren't active.

It was more to show you the types of things you can put in your blog posts that are more soft sells instead of a big ad saying BUY THIS!!
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nana55 Premium
Oh, okay, lol at myself. Thanks, I appreciate the help.
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HiroGosden Premium
Thank you, nana55 for your question and gkarakey for the answer. A very similar question was on my mind, so it was helpful to see it asked, and the answer provided in this way was very valuable.
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Joekaprod Premium
That's an excellent way to put it gkarakey, I'm going to put that into practice from now on.
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johncruz Premium
As humans that like nice things we go through this thing called a buyer's cycle. Of course we come across a product, then require more information (product review) on different things and then we pull the trigger...if we trust the information we get. As the marketer, building trust is a great thing but you need to know when to use it and this is really up to you. Definitely don't lead them to another site if it's where they are going to buy something. Now if it's just for information that is a great way to build some outbound links. Just make sure you're not leaving any money on the table and you'll be fine.
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nana55 Premium
The sites I left links for are completely informational and have no affiliate listings on them for purchase.

Thanks for the heads up though.

Tina
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rhudkins Premium
Was nice to read this Customer Purchase Lifecycle. I thought I was pretty wired in this arena but, I learned some simple but powerful things I have not been doing. Thanks for the forehead smack!!
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Marquin1 Premium
Very eye opening. Thank you for this.
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Othello81 Premium
Hi there, very enlightening :) , next stage now ... best of luck
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AGOgden Premium
A very comprehensive sketch of marketing "life cycle" phases...when I taught Sports Marketing we went through the "Product Life Cycle" and touched upon the same elements you present here...this is specific to what we must do and, indeed, it is rather well done...kudos.

Press On!

Arthur
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OTolo Premium
Hi, I do enjoyed this Life Cycle lesson, but it is all about selling products. But what about for people who have blogs and it is about for example scams. How do someone earns from blog? Can someone tells me about it please? Thanks
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DaleRodge Premium
If the blog is about scams, then the easiest way to make money from it would be to promote a real product to your readers (such as Wealthy Affiliate). People visiting your blog will be tired of being scammed, so will most likely be interested in finding a high quality product. WA is the perfect answer.
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nana55 Premium
I agree with DaleRodge, I believe you want to promote a viable and trustworthy product to let the customer see that not all offers on the internet are bogus. There are real products out there that will benefit them and will provide a real income. WA is definitely one of those and you should promote it and find others like it, you will reach and teach people and I believe that is what we are all looking for, a way to learn and earn.

Tina (nana55)
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OTolo Premium
That is the best option, Thanks
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OTolo Premium
Thanks Tina, I will definitively do that.Thanks
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dkohsh88 Premium
Really learnt a lot from this interesting tutorial.It was really an eye opener and straight to the point.Looking forward to learn how to understand more about the customer and simplify the process.
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jchesnan Premium
magic!
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gwenelyn Premium
this is new to me. I liked the article though. It was full of information.
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JYangetmai Premium
Indeed. It is really refreshing and with so much additional to learn. Thank you.
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jjmcguinness Premium
this cycle makes sense
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Prophese Premium
I love learning new things!!! I was left saying "ahhh, so that's how it's done!" Thank you for this lesson.
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JamesStens Premium
helpful lesson, thanks..
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Elshaddai3 Premium
Thanks coach
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Doug-A Premium
Thanks Lot to remember esp 7 times
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yarg Premium
Great information to view, time now to study up and keep moving forward, thanks
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Blackiecharm Premium
Lots of good information in this article. I made some notes that I will refer back to
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MelanieG1 Premium
I understand what the lesson is teaching but I'm having a hard time thinking of how it applies to my diy niche.? Hmm
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staceysells Premium
Enjoyed this lesson, so similar to sales offline but offline they go through these phases much quicker, I need to remember that.
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sonicro Premium
good stuff.
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LindaMaree1 Premium
Awesome, love it..
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caliexta Premium
Thank you for your training, Kyle.
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godonthemove Premium
Thank you for the lessons Kyle
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DeidraB Premium
Good to know about how my customers purchase products!
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SandraG1 Premium
Thanks for the insight. I am going to go back and look at my page's content to see how many keyword I used.

bestamputationinfo.com
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Jaclow Premium
Thanks Kyle I felt I have just attended a mind reading class (understanding how your customers make the final decision to purchase).
What you had just mention is so true.
I believe that all customers goes through this process.
Me too.
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Cherlaw075 Premium
I am working on my website now and trying to get it 'just right' for traffic. Thanks for the information on 'customers' they are our assets.
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daypackjim Premium
Here we are at the compilation of all the lessons. I'm ready to start adding content and with all I've learned it will hopefully be the right kind. Thanks Kyle.
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rjclack Premium
I appreciate all the effort every had made and the ease at which things progress. Well done.
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EricMartinez Premium
Thank you for the lessons Kyle!!! They were all very informative and extremely helpful.
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JeffAnello Premium
Love the honest approach you suggest to reach your target customer!
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suea Premium
Thanks Kyle. You definitely opened my eyes to a few things that I hadn't even considered before.
Great!
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SDuby Premium
Thanks Kyle, great informative read.
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bejoypaul75 Premium
Value Added Information... On Customer Analysis..
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ContentBySue Premium
An important point to remember...we are not just business owners and marketers, we are also customers. Thanks, Kyle, for this really important reminder.
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Remt626 Premium
Got ya!
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WACONSULTANT Premium
Very good information on maintaining a client base.
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eugeniforic1 Premium
good job kyle somethings are coming into focus
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SteveWalker Premium
Good training. I hope my thinking is correct. My goal in the WA Affiliate Program is to lead people to create an account. From there, the WA website will likely lead them to the premium decision. That is the way it worked with me in my purchase decision. It that the way it worked with you?
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JacquelineS1 Premium
Hey Steve,

That's exactly how it worked for me and I must have come across a link that was directly created by Kyle or Carson.

Once you get people to create an account WA have created a system of messages that moves your new people towards the Premium decision as you said.

Well done to you moving through the training...

All the best, cheers,

Jacqueline
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Denneston Premium
yea that's the way it is set up basically I believe. I came in a little different, However, if the people that you bring in needs some help, you might want to help keep them involved, because if you are an affiliate for W.A you get a commission on their monthly fees.
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ardimahtab Premium
Thank you Kyle. It makes sense.
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gwarugur Premium
I am feeling this content!
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Shaylen Premium
Thanks Kyle, I really appreciate all of the helpful information that you provide to the community. I'm really learning a lot.
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NanaFrimpong Premium
Great tips i must say
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AOngetta Premium
Thanks for the info !
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kvmwoeckener Premium
Great read! Thanks Kyle.
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godonthemove Premium
Good article. I like the advice to make a practice purchase. This definitely will give you some insight on how people search and buy stuff.
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Rozita1 Premium
Based on my own experience and the thinking behavior process I go through before making a purchase, this makes sense. For example, when my son needs to purchase his tennis shoes online, I simply say to him, drop the shoes into the shopping basket and I will handle it. But it's not until a week later, sometimes two that I actually check the shoes out of the online store.
I check reviews on the store for reliability, return policy, security when purchasing. I check out the same shoes at other sites and compare pricing, shipping time, shipping methods. I quit the website and visit again a couple days later to check the user friendliness of the site. I even check to make sure there is a physical location and contact information.
So the time between awareness and purchase is definitely not immediate, and it works the same way when we are trying to get someone to purchase something from us as well, or even to simply buy-in to our ideas.
This topic on the customer purchase lifecycle has been very useful.
Cheers
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BonifaceDjou Premium
Hi Rosita. I like your comment and it gave me more light on Kyle's training. Thank you so much.
Boniface
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billybopper Premium
Kyle, this is sooooo informative. Using keywords of products advertised in magazines, newspapers and on TV makes so much sense! I am beginning to understand at least some of what it takes to drive buyers to the right part of my website.
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hugobuzz Premium
There are a lot of scams going on! We have to make a difference to show we are for real!
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Danie-S Premium
Thanks Kyle. so true!
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Natz01 Premium
Yep, I too run a mile from scammy, salesy stuff!
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nana55 Premium
Good info, it is nice to understand the process people go through before they actually buy from you. I personally do the exact stuff you have listed above before I purchase, and YES, scammy stuff is a complete turnoff. In fact if I think it is "scammy" I won't go back to that site.
Thanks Kyle
nana55
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Dpiper Premium
thank you Kyle that was very informative
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Nafanua684 Premium
As always, very informative and helpful Kyle!
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epic1lona Premium
The word KEY-WORD.... Open sesame
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epic1lona Premium
So far the best. This is one of game changers
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AlbertShuler Premium
I think it's important to keep what you are selling relatively small,
be very knowledgeable about your products so you can answer questions an give good advice. I want my site to be like a small mom and pop store you saw on main street years ago. If you are selling electronics sell electronics and let the junk go elsewhere.
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Dpiper Premium
Very true, all junk must go elsewhere.
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ARankin Premium
So appreciate the detailed training!! This is getting more challenging and exciting!!
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sholidayjr Premium
Awesome information and nice fact check Kyle!
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Nelsonand Premium
Absolutely loved this and it made total sense. Funnily enough our last online purchase was joining Wealthy Affiliate and we have been able to fully understand all of the stages whilst readting these lessons. Now to apply it all. As newbies there was a point where we were trying to run ahead with no formula. No chance of that now.

Thanks for such a great read !
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tgifwwjd Premium
Aptly describes my journey thus far also. This has opened my eyes as well.
Ted
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1dayatatime Premium
I am confused.... do I haev to actually have a physical product to sell? or can I just promote other products and how to I hate to sound silly but I am so lost
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NeBro Premium
You can promote your own products if you have any, such as eBooks and eGuides, Audio books, or if you have any saleable craft items or furniture or anything else you physically have that people may buy, you produce.

Alternatively promote other products from other vendors such as WA or software, or other services and items.

Neil
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MrShare Premium
One of the greatest things about having your online business is that you can simply "refer" other interested parties and get a commission when they buy something elsewhere.

Imagine every time you recommended a lipstick and one of your friends, you got a portion of the sale. As long as people buy online and get referred to the store via your website.. guess what, you just made money talk about something you already like and would have referred for free!
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sknowy1 Premium
Great to see some customer buying cycle as mentioned not always the way we think
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MMcCurdy1 Premium
I like the psychology used behind this
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BenTy Premium
Very insightful lesson. Puts into perspective the whole idea of marketing online step by step..
Especially helpful was understanding how to target customers by producing content that target keywords..this is absolutely new to me and will guide my content from now on..

Thanks Kyle!!
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lchadwick1 Premium
can I take reviews of any product I want to advertise off a site I become an affiliate of and use it on my site's reviews section?
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BenTy Premium
That's a legit question, thought same at some point in this lesson..I think you can, seeing that you are promoting same product and are affiliate of same site where the product is being sold.
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noulawi Premium
Good post.
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dennyjames57 Premium
Hi loved the training as always. Opened my eyes a bit. One question. My intention is to promote Digital Photography School (DPS) products through my Photography blog. So someone comes to my blog and likes the content. They click on one of my affiliate links promoting say a Lightroom plugin. So, they are taken to the DPS site where the offer is. Why would they then continue to visit my site when they see what DPS have to offer. Might I lose that potential customer?
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GaryJr Premium
I think that if your content is engaging and helpful, they'll be back.
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dennyjames57 Premium
Thanks Gary. Yes I think that if you build trust and authority as you go it help in keeping people coming back. Good and helpful content is the way. Solve a problem for the potential customer and they will be happy.

Thanks for taking the time to respond.

Best wishes. James.
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aneeshmohgma Premium
Excellent info kyle
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F10 Premium
Lots of insights into buying process and where best to catch a prospective customer. I will surely come back to this post again to remind myself.
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JoKat246 Premium
Customer engagement is huge, just as trust is.... great lesson.
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BENBOOTH Premium
Re-read this article often. Very good information.
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HaideeD Premium
soooo utterly important to learn! .... thank you very much.
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accad Premium
I think I have to understand more what is review type keywords and purchase keywords.
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estherost Premium
So true!! I have been in sales for a while and we often make the mistake of believing that one visit or call is enough to determine if the prospect will buy the product or not. So many times it takes several contact efforts to get to the buying moment.
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wlkalong Premium
I found this very enlightening. I didn't even realize I was going through these steps, exactly as he describes them.
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LanaWebb Premium
This will be great to learn.
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Shabs0893 Premium
Very good ready Kyle! I will definitely be back reading this from time to time just so that i can remind myself of this.
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RHunt Premium
We found the Customer Purchase Lifecycle lesson very informative.

Thanks!
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WanderingK Premium
Does anyone follow different travel blogs? I would like to take a hint :)
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adzik Premium
I do. Here are the ones in English:
http://www.therealgone.com/
http://thefamilywithoutborders.com/
http://www.mywanderlust.pl/

And if you'd like to take a look at mine, then there it is: https://adziklipa.me
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MiguelFranc Premium
I love everything I learned from this. Will be definitely useful when I start promoting products
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CarmenJS Premium
well, good luck to you.
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CarmenJS Premium
This training was really helpful. It gave me a lot more insight to what I was thinking. thank you
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BrentSims1 Premium
Information is right on time , gave me some ideas.

Thanks
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Passionista Premium
Excellent info I will use immediately! Thank you!!
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deebse Premium
Great read, loads of information. Thanks!
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AndyBeal Premium
Great tips here. We at all consumers so it makes sense to analayse how we make our own purchase decisions.
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RynMarcel Premium
Great training! It will pay off to remember to put myself in my customer's shoes. I do all the things you listed in the lifecycle before I buy too :-)
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JIllW Premium
This is great training and does get me thinking on how to break something down and then add to it later.
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WMavolo Premium
In high gear to learn these strategy now
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annie58 Premium
Me too.
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NeBro Premium
Hi Worziyan, Hi Annie, great progress and enthusiasm.

Keep up the great effort...

Best wishes

Neil
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DavidHenke Premium
This was very helpful content. I am struggling with conversions on my website and need to better relate to my subscribers. I just bought a video software program called Viddyoze for $105.00. It looked beautiful but I couldn't figure out how to use it. Tried for three days, emailed the company with no response, called the affiliate who advised me that the product wasn't his. So I cancelled and am waiting for my money back. Now, I'm an unsatisfied customer. I will apply this knowledge to my selling effort. Thank you.
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Jordan10 Premium
wow talk about insight
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BManor Premium
This is awesome, I never thought about the purchasing phase. I took a look at how I purchase products and it all clicked. I used the senior of me joining WA, and I was blown away at how the process really worked and I didn't even realize what that process was.
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ririj Premium
I have two sites. One is called Health Food Detective and the other is Bilingual Story Time. With both sites I am simply affiliated with Amazon and I have been researching different keywords to target in each one. With these articles/posts I am able to make different types of product recommendations but I am not always brand specific because I am dealing with the brands that Amazon has available. I have been more concerned about selling, for example, virgin coconut oil, than selling a particular brand because I can select any grand Amazon has available and typically the best price. Is that a bad route to go? I have never been extremely particular about using a certain brand of coconut oil. I am more the one to explain to you why it should be virgin coconut oil.
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DocCindy Premium
Thanks for the insight. Getting my funnel put together as I add content.
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mitsufisher Premium
This is a key concept for me. The idea that there are phases in the purchase cycle and that different keywords correspond to different phases.

My first thought was way don't marketings only focus on the end of the cycle, when the prospect makes a purchase?

I think the answer is that it's like a funnel in that at the end there is way less traffic. In the earlier phases there is more traffic and thus more opportunities to interact with prospects. In later phases there are fewer prospects but they are closer to making a purchase.

I'm curious to learn which of these phases I should invest in and to what degree.

Great lesson!

Mitsu
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Gemmaburdis Premium
exellent lesson and very informative, i shall use this knowledge in the future.
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Steve1958 Premium
I have been here for 7 months and have decided to 'go back to basics' and do the WA Affiliate BootCamp training again...
It really is amazing what I missed the first around...
So, if you have just started, all I can say is this, KEEP GOING!
You will not regret it!
All the best...
Steve
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Powerhousevi Premium
Sometimes we simply need to regress to make progress. Good point Steve ... thanks for 'pointing' this out. ;-}
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Steve1958 Premium
Yep! :)
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mitsufisher Premium
Hi Steve,

I had the same thought recently. I'm new here, as you may recall. Less than a month. But I also had the same thought. My thinking was that the WA program is so good, I should go though it again. Maybe I'll go through the course again in conjunction with starting and building a second site.
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1dayatatime Premium
with my topic and desire to continue with that topic how and what would I be selling?
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SeanLane Premium
Love the training but i have a question am i able to use a specific brand like leapfrog or just tablets in general. Just need clarification on that
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donniecellis Premium
I copied this to refer to later. I have problems remembering all the details of some of the things that are covered. I enjoy going back to look at articles and things I have learned to reinforce my understanding. I can put it in action better that way.

Thanks for the information.
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TomSodhi Premium
Fantastic insight, many thanks.
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TDMilli Premium
I like how Kyle gave a breakdown of a customers thought patterns and expanded on how to properly use keywords to find the best target audience.
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kountrygurl Premium
great training yes it ealier to ssle to existing than to new prospective customers common sense my moto" kiss" keep it simple stupid
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Comza Premium
Thanks for this training, following a common sense approach to the customer life cycle. Totally agree with the fact that existing customers are easier to sell to than prospective ones.
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MiriBrown Premium
Great training, so many insights and facts to think about. Simply brilliant :)
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sholidayjr Premium
It is truly great to always know your audience... It will definitely serve its purpose in the long haul indeed!
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bonniecopp Premium
This lesson was very insightful. thanks Kyle! I am wondering if I use this theory when creating the content when I am NOT selling anything? would I think about how they would look up the INFORMATION I am sharing?
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dslipyan Premium
seems so simple...look at it from a customer's point of view...which we all are!!
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AStone1 Premium
I get this, this is why I think this system will work so well. You make your sight based on what you know & love! So you should already know whom you target is?
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Fushniki Premium
Great stuff! This really helps me to focus my content not only on my keywords but in the customer purchase lifestyle phase the specific page is targeting. Thanks as always for the great insight
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EricMhlanga1 Premium
This is very useful information about what a business is all about. "Customer Comprehension" is key! Thanks for this useful lesson Kyle.

Regards
Eric
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deedubb Premium
never forgetting your customer,therefore thinking like one accelerates the process
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Eagleon Premium
Great ideas and very helpful tips to work on!
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Justbecause2 Premium
I think it's important to remember we are consumers too, as you say use that as leverage. It can all seem a bit overwhelming when being faced with marketing jargon for the first time..

But when you think about it 'as a customer/client' it helps to keep it 'real' if you know what I mean?
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hmurray Premium
I think I got to learn deeper about customer comprehension.
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