7. Direct Mail

Sending out a personal letter to a business owner, with a handwritten address, almost guarantees that it will be read. Today when we get overloaded with e-mails direct mail is a good way to capture the attention of a local business owner. Plus if you send it directly to the owner it will get in the right hands right away.

What do you want to include in the direct mail letter?

Ask if they are happy with the amount of clients that they have right now or if they could use some more. You want to tell them about yourself and your company but make sure you focus on how you can HELP them, make this about them and what they can benefit from your services. Present the great oppertunity that there is online. Show them some numbers of keywords, show them how many are looking for their service monthly.

I also like to offer them a specific service, say for example to rank their business in Google Places. If you sell them on something small, they are happy with the result then you can go for the website. Create a website or rank the one they already have.

Put some urgency on them by including a free service or bonus of some kind if they contact you before a certain date. You can also let them know that you will send the same letter to their competitors and that you will only work with for example 1 dentist in Cleveland Ohio.

Jay has a WAbinar where he goes through a direct mail letter, you can see the whole letter around the 21 minute mark of the video.

https://my.wealthyaffiliate.com/wabinars/participant/replay/6f4c25b8e7755687cb31de93cf736ca7

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Kyle Premium Plus
Local is not going anywhere and the number of potential clients out there is continuing to grow as the more conventional businesses are starting to see more and more potential in the Internet. People aren't looking in the phonebook anymore to find a local service, they are using some sort of digital device and that represents a massive opportunity for everyone here!

Great training piece!
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veronica.l Premium
Thank you, l like that digital device it can help us do lots of things :)
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the filbert Premium
excellent tutorial. thanks a bunch!... going to look into the "pointofmail". I had heard of something like that before I became interested in local marketing, but didnt see the need, I do now!
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veronica.l Premium
I am glad you liked it Phil. Yes pointofmail is really helpful. I didn`t think I needed it either when I started, but it is kind of frustrating not knowing if the email is read or not, pretty cool that you can see for how long and how many times too :)
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klrrider Premium
Really nice... especially the tip about email tracking... thanx for taking the time to create this resource!
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veronica.l Premium
Yes the email tracking tool is really helpful, you do not have to work in the dark when using that.
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Amy Farr Premium
Wow Veronica! Great stuff! Seems so obvious after I read it but it certainly isn't because I was clueless before I read your tutorial.
I may not be working on my website yet, but this research is vital to my progress. THANK YOU for creating it!
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veronica.l Premium
You are welcome, I am glad you liked it.
Let me know if you have any questions I will be happy to help you out.
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slayton1s Premium
Good stuff. My dad actually owns a Bait & Tackle shop so this local marketing stuff is useful. --> https://www.facebook.com/charlestonian.fishnhut. I'm honestly more into the online affiliate marketing end of it though right now.
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veronica.l Premium
Thank you. Maybe you can get some ideas to get new local clients for your dad`s shop. :)
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slayton1s Premium
Yeah perhaps, hah. Wal-Mart's about the only competing place with my dad, even though my dad easily sells better equipment and more cared for live bait (crickets & worms). Wal-Mart sells a lot of fishing poles from Chinese areas (where they have people put in labor jobs creating not very good poles - you get the ideal) and my dad will only sell fishing poles from the U.S. area because he knows those are the good fishing poles to use. & then of course Bass Pro Shop is probably one of the best places to go, but a lot of there prices are off the charts especially with really good fishing poles (there's not a Bass Pro Shop around here anyway).

The place I live in really isn't very big & a lot of people already know that my dad is the only business to go to if anybody wants to fish. But given there's at least 30,000 people in the immediate area, I'm sure I can do at least a little good with online sites for the local area anyway for him. On top of that, I could add in some affiliate type of guides on an online site & make some extra revenue like that along with giving important information people need to know for the immediate area (along with putting Google Adsense on some of the info pages. You know. ;) There's a lot I could do.

Thanks again for the guide.
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