6. 2nd Page of Google
These businesses are great to work with, you can find them on page 2, 3, 4… of Google. They already have a website, they understand that a web presence is important, but they probably don`t know how to get it to rank very well. Some businesses have paid huge money to create the website but what is the point if nobody can find it.
What you can do for these potential local marketing clients is present the opportunity that is out there. Show them how many people are searching for them and let them know the importants of getting infront of that traffic.
You can then offer to set up Google places, PPC or work with their website to get it to rank better. You can contact these people via direct mail or via email, which takes us to the next part – Direct Mail and E-mail Campaigns.
If you are focusing on a niche instead of your local area, then direct mail or an email campaign is a great way to get in contact with these local businesses. Personally I have set up an email sequence that my potential local clients go through, but first lets talk about Direct Mail.
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Kyle
Premium Plus
Local is not going anywhere and the number of potential clients out there is continuing to grow as the more conventional businesses are starting to see more and more potential in the Internet. People aren't looking in the phonebook anymore to find a local service, they are using some sort of digital device and that represents a massive opportunity for everyone here!
Great training piece!
Great training piece!
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veronica.l
Premium
the filbert
Premium
excellent tutorial. thanks a bunch!... going to look into the "pointofmail". I had heard of something like that before I became interested in local marketing, but didnt see the need, I do now!
veronica.l
Premium
veronica.l
Premium
veronica.l
Premium
slayton1s
Premium
Good stuff. My dad actually owns a Bait & Tackle shop so this local marketing stuff is useful. --> https://www.facebook.com/charlestonian.fishnhut. I'm honestly more into the online affiliate marketing end of it though right now.
veronica.l
Premium
slayton1s
Premium
Yeah perhaps, hah. Wal-Mart's about the only competing place with my dad, even though my dad easily sells better equipment and more cared for live bait (crickets & worms). Wal-Mart sells a lot of fishing poles from Chinese areas (where they have people put in labor jobs creating not very good poles - you get the ideal) and my dad will only sell fishing poles from the U.S. area because he knows those are the good fishing poles to use. & then of course Bass Pro Shop is probably one of the best places to go, but a lot of there prices are off the charts especially with really good fishing poles (there's not a Bass Pro Shop around here anyway).
The place I live in really isn't very big & a lot of people already know that my dad is the only business to go to if anybody wants to fish. But given there's at least 30,000 people in the immediate area, I'm sure I can do at least a little good with online sites for the local area anyway for him. On top of that, I could add in some affiliate type of guides on an online site & make some extra revenue like that along with giving important information people need to know for the immediate area (along with putting Google Adsense on some of the info pages. You know. ;) There's a lot I could do.
Thanks again for the guide.
The place I live in really isn't very big & a lot of people already know that my dad is the only business to go to if anybody wants to fish. But given there's at least 30,000 people in the immediate area, I'm sure I can do at least a little good with online sites for the local area anyway for him. On top of that, I could add in some affiliate type of guides on an online site & make some extra revenue like that along with giving important information people need to know for the immediate area (along with putting Google Adsense on some of the info pages. You know. ;) There's a lot I could do.
Thanks again for the guide.
