Hummingbird is Not a Humdinger
Google's new organic protocols will effect everyone in the Internet marketplace. Read this article for more information:
I guess that Google said that it was to protect users of the net.
I say it is just part of Google's plan to grab all the money it can from net users.
Google said that users are using voice commands which means they use different words or phrases.
I hope Kyle and Carson will give us some guidance on this. For example, how will it affect the WA keyword tool and JAAXY?
I say that every marketer should bypass Google as much as possible by using social and other marketing methods.
Most marketers want a piece of the Internet pie. Google wants the whole pie.
John
Internet Business Tool Center
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I hope Paul is right! If everything falls into place as he says, we will be the ones on top!
Paul is smart as hell and what he says is in complete agreement with our training. I had no immediate worry, just thought maybe I did. Google has a big advantage and they use it. Thanks! John
Whether I'm right or wrong, you can still guarantee that this is the place to be, because between K &C and the community here you'll get far more help and expertise than you will anywhere else.
Just to add a further comment about keywords: a personal opinion is that the training we're getting here will equip us better than any anywhere else might.
Keyword training takes us through directly to long-tail keywords or key phrases. The Google Alphabet Soup technique will generate even more key phrases. If Hummingbird is going to be more intuitive, then it's likely to react better to phrases than single words, a point I made in my piece.
Training here focuses on two areas: long-tail keywords or key phrases and meaningful, relevant content. My happiness with Hummingbird is that it seems to favour busy, well-packed relevant sites, which completely kills spammers and plays right into our hands a WA.
Google may be evil now (some say) but to my mind it's played into Kyle and Carson's hands. If we learn to write what people want to read then Hummingbird will drive them our way.
A further point: how much do you think the EN members are being told about Hummingbird? It kills duplicate content stone dead.
Thanks again! This agrees completely with what Carson told me:
Hi John,
We're teaching folks exactly how to take on Google and many folks are succeeding on a daily basis. What you may want to look into is taking the new Getting Started Course #1 and #2. Or going through bootcamp as these are our most recent training publications and the strategies work AWESOME.
Getting ranked in the Search Engines is absolutely the easiest way to get traffic.
Carson
Paul I would love to agree with you but just this morning I typed in "Trick photography examples" (without inverted commas) into Google search here in New Zealand.
You will never guess what showed up as #1 on page 1 of 1,070,000 results.
Definition of Trick Photography | Collins Dictionary.
That totally defies everything Google has said about Hummingbird and the reasons for it.
I would like to hear your explanation for that sort of result.
Hi Bald Eagle. Hummingbird uses a system called Knowledge Graph, which is designed to source the simple answers to direct questions. In this case it has linked to a definition of the term "Trick Photography" first, images (or examples) second, and blogs and websites third.
That doesn't seem unreasonable. The term "Trick photography examples" is going to be typed by two groups of people: people who want to see some examples of trick photography, and people who don't know what trick photography is. Google has prioritised the search in terms of giving information first and examples second.
This highlights the need to pick keywords carefully. I typed in (without the inverted commas) "Show me some examples of trick photography" and it took me straight to sites without a definition, the first one being Evan Sharboneau's site, the guy who's always advertising on FaceBook. I got exactly what I asked for.
You may now feel free to agree with me ;-)
Hi Paul.
I am afraid I cannot agree with you as you used a completely different keyword.
What did you get when you typed in "Trick photography examples" (with no "")?
As for Google assuming … mmm???
If people don't know what trick photography is then they are more likely (my assumption) to type "what is trick photography" and with all due respect a picture says a thousand words so photos of trick photography and a layman's description is far more useful than a dictionary definition - in my opinion.
Most people would, using your super appropriate keyword's intention, probably just type "examples of trick photography" on the assumption that the search results would, as they have always done, indeed show some examples.
I cannot imagine anyone typing "show me" a recipe, show me some examples, show me how to find etc. In fact I could argue that such a search query is looking for a video.
The point is the general public, that have no idea about hummingbird and now Penguin2, expect the Internet to act as it always has. Right now Google is acting vey strange.
Show me another reason why you think I should agree with you.
Oh and by the way I was at #1 to #5 for the example I showed you. My site is now at #276 - and that happened overnight. And before you ask there are no black hat techniques that I employed.
It will be interesting to see how this pans out eventually. Personally I hope Google learns a lesson and stops being so offhand with people's lives.
To be honest, your agreement with me isn't top of my agenda. Nor am I an apologist for Google.
You make the mistake of assuming I didn't type in your keyword as stated in your previous post. I did. And I gave you the results and the reason for those results.They were (to repeat myself) a definition first, then images, then websites and blogs.
Next, I typed in the same query in a different form, and got the sort of results you may have been looking for. I told you that in my last post.
While you may not use the term "show me", many do, and if you have any experience of voice searching (something the new algorithm is optimised for) then you'll know that "show me" is a pretty standard opening, particularly if you're looking for an image-based response.
Google appears to be thinking like this: how many people walk into a camera shop and say "Nikon D3100" and nothing else. Only the rude ones. On the other hand, with a voice-enabled smartphone or tablet, most people will say "Show me a Nikon D3100" or "Where can I buy a Nikon D3100?". I use it every day, and speaking is different to typing.
I see that Google has, in your opinion, let you down. It hasn't. It's just got smarter and more helpful. If "Trick photography examples" is actually a key-phrase of yours you'll need to revise it, because Google will first define the term, then show you some examples, then finally get down to brass tacks with websites.
When you say that this is supplying ordinary searchers with something they don't want, I think you're wrong there too. Your real problem is that it isn't supplying them with what YOU want them to, which isn't even a subtle difference. Google is an information channel and the response it gave to the term you provided looks informative to me. It's our job to work out how Google thinks, and use what we know to improve our rankings.
I chose a key-phrase for my own website a couple of week ago. Foremost in my mind was the thought "what are people going to type if they want the service I offer?". Having researched, chosen and implemented the key-phrase I waited and watched. For every day my site didn't rise in the rankings I made a small change to improve the content. Then I left it alone. Eight days after being on the bottom of page three, my keyword has me at forth position on page one, as of ten minutes ago.
Google isn't out to screw over the millions of websites who subscribe (for free) to its index. Everything it's done has been to combat gaming and black hat techniques and to make searching more intuitive. When you choose to work online it's not unreasonable to try to keep ahead of the medium.
The phrase "Trick Photography examples" isn't selling anything so won't attract people who want to buy anything. That's what you need to address. Google seems to understand that, and users still seem not to. So now you're ahead of the game you need to make the changes necessary to put yourself above the competition, who may not know any of this.
A very good response indeed and one that I mostly agree with. What I have an issue with is Google's ongoing of shifting the goal posts.
No sooner have you worked out what they want … and the algorithm is changed.
As for language used I would have thought that with texting (in particular) and shocking spelling these days Google would anticipate a certain amount of laziness. On the other hand if they manage to get people to spell and talk proper English I for one would be delighted.
It would appear then from your argument that any search query that does not have a request for action such as "show me" "buy" etc will land up with Wikipedia or similar as #1.
I just don't believe that is 100% what the searcher is after.
Let's agree to disagree.
As an aside I just typed in Oxtail soup and this was #1.
http://www.bbcgoodfood.com/olive-removed/98560
Sometimes you have to laugh at these things.
Nice chatting - debate is always good in this industry in which we work very much alone.
Hah! Love the fact that the page has expired!
We'll agree to disagree then. HOWEVER... typing in "Oxtail Soup" gets you the definition on the right-hand side of the page,then the Wiki entry as the second link. It's leaning towards defining oxtail soup because you haven't told it what you really want.
Type in "show me oxtail soup". I'll bet you get exactly what you want.
Then try "I want the recipe for oxtail soup"
Then "what's in oxtail soup"
In each case Google actually gives you what you ask for .And yes, I did test it. This is the Hummingbird algorithm as it's intended to be.
ha! I thought we were done but I have another question:
How does one incorporate the KWs "Show me oxtail soup" in a website?
Or "show me …" almost anything for that matter.
Pedantic maybe but I struggle to ge my head around things which are obvious to me.
Sorry my friend - I missed this one.
"Show me" may not be feasible on its own, but you can assume its presence when picking a key phrase. Oxtail soup is an odd one because the highest volume search phrase is in fact "oxtail soup" and it has pretty low competition. But we're going to have to wrap it up in some other words to get rid of Google's Knowledge Graph answer and the Wiki entry. If we use the phrase "a great oxtail soup recipe" we'll pick up traffic for "show me a great oxtail soup recipe"; oxtail soup recipe" and "oxtail soup".
Now the keyphrase "a great oxtail soup recipe" will ALSO allow searchers to prefix with "show me", "find me", "find", search for" and a few more. The phrase itself has a search volume of 171 and competition of just 1.
Of course we will use the page heading and first paragraph key phrase "Here's a great oxtail soup recipe" or Click here for a great oxtail soup recipe". You get the picture.
As the popularity of voice search grows, so will the conversational search phrases. Because I have kids and their partners in their 20's and because part of my job has involved writing smartphone reviews, I can tell you that people talk to their phones as if they were people too. I even asked my phone if it loved me when I was showing the voice feature off to a friend. It replied that it wanted to remain friends for the time being.
While you guys are way ahead of me after reading this post it was a 'knee jerk' reaction for me.Common sense says you are all so right. So how do we adjust or change our strategy?
Sincerely, Virginia.
I talked to Carson about this. We don't change our strategy. Here is his note to me:
Hi John,
We're teaching folks exactly how to take on Google and many folks are succeeding on a daily basis. What you may want to look into is taking the new Getting Started Course #1 and #2. Or going through bootcamp as these are our most recent training publications and the strategies work AWESOME.
Getting ranked in the Search Engines is absolutely the easiest way to get traffic.
Carson
Hey Virginia, you read my thoughts exactly. Being a newbie in this business how do I stay afloat and realize my dreams of making it.
Carson says, trust us by staying with the WA program. Just what I want to hear.
Thanks, John, for the info.
Interesting reading the comments here. From a website writer's point of view this is great news, but not everybody enjoys working at writing. I was watching the box tonight and Yahoo came up as they're enjoying a resurgence. Maybe Bing will pop back into the search spotlight. Who knows?
Your blog was great. The reason is that you know what you are talking about. I'm old and senile and was just making noise (or to make people aware of what is happening). Thanks, John
Agreed. I absolutely think it's all about Google wanting to grab as much as they can.
I also often wonder if the real reason for the constantly changing algorithms is to force people to use pay per click as the only method of getting hits that is guaranteed rather than try to figure out what the best organic method of getting hits is going to be. The only real winner of course being Google.
Bingo... Coolcity... it is all about Sheeples and achieving desired behavior and results. I know they are a business and must make a profit... but google wants to extract everything from and about us...:)
I can't say i understood all of the article, but I am interested on how this will affect Jaaxy and WA keyword tool. I'd hate to rely on social media as I have yet to figure it out.
I sent a note to Carson asking them to step in. They are always miles ahead of me so I guess they will get back to us. However, I liked Paul's more optimistic take on the subject: https://my.wealthyaffiliate.com/paul-dean/blog/google-hummingbird John
My sentiments exactly... and have done my research and homework on this subject... Have found plenty of info.... now implementing and integrating what I believe is the right way to go. I expressed those sentiments past few days to others here about the google monetization grab. Google is trying to force us to build what is acceptable and good for google... they are not the only game in town... granted, they are the largest search engine... but there are many paths to optimizing one's online business... and it is not just about the keywords... there is so much more than that. Thank you for your post and sharing your thoughts... Julie
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TJ I think you have it nailed. I have said this for a couple years and people tune me out but Google is nothing more than the tyrant of the Internet. They could careless about user experience or security. They are merely using the security issue to further their control of the Internet cash flow.
Google wants it all and ...
I predict that in a few short years you will see that the ONLY way to get traffic to your site will be to use Google Adwords or pay a hefty fee to be listed in Google search. They are trying right now to eliminate ALL free website traffic. I could elaborate but I see no reason to waste my time because most people don't see it nor care. And ...
As long as web merchants of all sizes allow Google to continue they will soon have us all bagged and tagged.
IF every merchant and affiliate on the planet turned off Google's revenue by boycotting Adwords, G+ for business, Google shopping cart anything and everything having to do with Google for 90 days you'd see all the Google tyranny simply disappear. Shut off their income, let them know who butters their bread and we would see a whole new, different Google.
Of course if every merchant did as you suggested the main thing we'd show Google is that we went bust.