Why Do Most Experts Make It Sound So Easy?

After a point, it gets a tad irritating.

Their smiling faces.

The poise, the confidence.

And the sometimes saccharin-laced imploring about why it’s not as difficult as people make it out to be, how success was around the bend ahead.

To someone who’s giving it everything and religiously going by the book but without any traffic, no amount of pep-talk actually helps. It’s the results one wants to see. It’s just to see if this damn online business thing actually works.

I think the root of all these frustrations lie in our arbitrary generalisation of the term “beginner”.

A beginner is anybody who’s yet to see success in the online business. A beginner is someone who’s yet to make a sale from his or her website.

Further, beginners could be classified into subcategories depending upon how many hours one could dedicate on his website realistically.

If you’re someone who’s already with a 9-5 job or with other work commitments that do not permit you to work on your site for, say 12 hours in a day, then it makes no sense comparing yourself to someone who’s on his business fulltime.

It’s a no-brainer. The progress-curve for a person who dedicates only 3 hours daily will be different from someone who’s all free to dedicate 14 hours in a day on his website. More hours, more posts. More hours, more scope for experimentation.

The success paths for all persons are never the same for the simple reason that our life situations are different.

Each one of us has our own potential success story to be written.

We have to create our own hero’s journey.

All those hacks and tips from the successful people are not always useful. In fact, many a time, they could be counter-productive.

How convenient it would have been if there was a perfect blueprint for online success!

Yet every expert right from Neil Patel to John Chow speak as if success would happen if we replicate their strategies.

That sucks, actually!