They Say Product Review is an Actionable Strategy

bysukumarth

1.1K followers

Updated 6 years ago

You’ve got a blog up and running. Congratulations!! Now, let’s see what all you have done.

• You’re in love with your niche. It’s an evergreen niche. Great.
  
• You had selected a brandable domain name. Good.
  
• Your theme was selected after a lot of research, after going through many reviews and you totally love it. Excellent.
  
• You have decided that it’s going to be a blogroll and not a static page on your home page. That’s okay. Some people say a static page is better. But the default WordPress setting with your latest posts in a reverse chronological order is also good.
  
• The site identity elements – logo, header image, favicon are all in place.
  
• You have decided that your blog will have a sidebar on the right and not a full-width layout without a sidebar. That’s okay. There’s an article by Neil Patel who says a sidebar on the right converts better than on the left. We never thought of it, did we?
  
• You have placed your different widgets, your bio snippet, and the mail opt-in form in your sidebar. Cool.
  
• You are updating your blog with new posts regularly – more than 6 per month. You can do better, but still that’s a good frequency, I think. All your articles are more than 1000 words. There are some with even more than 3000 words. Excellent.
  
• You religiously share your content on the social media – Google+, Facebook, Pinterest, Twitter, and there are some engagements even. Cool.
  
• You are doing a thorough keyword research for all your content and the titles. You are neat with the description in the snippets and all the images have alt tags too. You are consistent with your writing voice and you make sure that your articles are not long-winded ramblings but are relevant to your niche. Some of your articles are ranked on page 1 of Google and Bing on certain long-tailed keywords.
  
• You have added your site to Google Analytics and Google Search Console and all your posts go through the same “on-page SEO” routine. You have even registered your site in the Bing Webmaster Tool.
  
• You invite for comments and you make sure that there are at least 4 comments on all your posts. You make a conscious effort to engage with your readers through your replies.
  
• The inward linking is done, there are videos too within the articles. Cool.
  
• The call-to-actions (texts, banners) are at strategic places and there’s a conscious effort to not make them overwhelming. Good.

BUT WHERE IS THE TRAFFIC?!! Your blog is more than 6 months old and you have been consistent with your efforts, yet the traffic diversion to your site is not happening as envisioned.

I think you need to WAIT. Now, there’s that four-letter word I’m beginning to hate so much. WAIT. I think looking at the summary described above, you will be hitting the purple patch pretty soon. You’re just about there. Hang in there. But there seems to be one very important element missing. DID YOU WRITE PRODUCT REVIEWS?

If your answer is a sheepish, uncomfortable NO, then I think you need to work on that. I have seen that most successful blogs have a huge number of product reviews. Am I wrong? Hey, they say Instagram is an amazing tool to build up your audience. I don’t know.

There are still many missing links. And so, the learning continues. Amen.