You are not the hero
Published on June 17, 2018
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Too often I see websites of companies that are telling a STORY about THEMSELVES. They show their company off with photo's and video's of the buildings and offices as well as their team.
They also write selling texts that are all about THEM doing great at this or that. That the customer should hire them, because they are the HERO that will solve all of their problems.
They completely lose their customer already with this, because customers use a primitive need to figure out whether they need you as a company or not.
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Customers don't need another hero. THEY want to be the HERO themselves and all they want from YOU (the website / business / company) is a bit of HELP to achieve that hero goal.
Therefore you need to be the GUIDE instead. Not just a guide that shows them the way, but you need to show EMPATHY and UNDERSTANDING about their situation, while showing AUTHORITY in being the solution to the problem they are experiencing.
There is more to it, but that is for another day. I will just let this sink in for a moment. This is definitely a very important theme for you all. It doesn't matter whether you got a regular business with website going or whether you got an authority niche oriented website going, to every one of them the same can be applied.
With every blog or review you write, you should take these things into account. Be the guide, not the hero.
Please give me your thoughts in the comments below!
Read my next post in this new series: Abraham Maslov's Hierarchy of Human Needs
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