Is PageRank Really All That Important?
Linking To Improve Pagerank
Hi Folks
Further to my recent blog on PageRank here is some more information with regard to Linking and its relevance to PageRank.
First off let's take a look at the definition of PageRank as provided by the good folks at Google.
PageRank is defined as:
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves important weigh more heavily and help to make other pages important.
To simplify - This means that PageRank acts as a voting system. Links that point to your site from another site are casting a 'vote' of support for your site. The more link pointing to your site, the more votes of support you have, the higher your site PageRank will be.
The question most often asked is - "Is PageRank really all that important?". The answer to this question is 'YES' PageRank is important. In fact, it may be more important than many so-called 'experts' would have you believe.
Link Exchanges
Link exchanges are an important aspect of SEO, and a main factor in determining a website listing in the search results is the number of links pointing to it. Even though reciprocating links (website A links to B and B links back to A) are not weighted as heavily as one-way links (website A links to B and B does not link back), they are still important to your link strategy. Website owners with high PageRank websites are unlikely to exchange links with websites that have no or low PageRank.
What this does is put you behind the eight ball. Website owners with higher PR values will continue to exchange links with other high PageRank sites and you'll find your site lagging behind. One way to prove this theory is to contact the website owner of a high PageRank ranking website and request a link exchange with your low PageRank website. Most likely you won't even get a response back, and if you do it will be a no.
Selling Link Space
Did you know website owners are willing to pay as much as $100 or more per month for you to link to them? There is a strong demand in the link market for one-way links. It's a huge market that you can capitalize on, but not if you have a website with little to no PageRank. If you have a low PageRank website you might as well forget about selling your link space. The real money will come to those with high PageRank sites. The higher your PageRank, the more valuable your link space becomes, and the more money you'll make.
For example - Let's assume you have space for 10 links on your home page and you have a PageRrank of eight. You can expect to fetch up to $100 or more per link each month with a PR8 website. That's a recurring $1000 every month just to link to other websites! You'll be surprised by the amount of revenue you can generate through advertising dollars.
The benefits of a high PageRank website far outweigh any negatives. In fact, one can say there really are no negatives in having a website with a high PageRank value. It will create a better perception of your website, lead to potentially more sales and more links, and will allow you to gain revenue through marketing dollars that you never would have achieved with a low ranking website.
So, the next time someone tells you PageRank is NOT important just agree with them. There is no point in trying to change their mind on something they are convinced doesn't work. After all, PageRank is mostly about perception and we know perception is greater than reality, don't we?
There you go folks and I hope I have shed some light on PageRank and the benefit of linking to those with a PageRank equal to or above your own.
You can check a pages rank through this link -
Have a great day and be successful.
Robert Allan
Recent Comments
65
No probs helping out the membership Richard and hope you took away a tip or two you can use.
Have a great day.
Robert
I know most of these concepts, but it's useful to have a reference for my referrals. Your article is all I need!
Cheers,
Richard
Another educational moment brought to you by WA!
After checking mine, I was a tad deflated, but I was expecting a lower score... for now ;)
Shaunna
I wouldn't worry about it too much Shaunna.
Concentrate on building out your website content then work on the linking when you have something decent to offer.
Thank you for stopping by.
Have a great Wednesday.
Robert
Och aye its really great so it is lol
Glad you liked it and hope you learned something from the blog as well.
Have a good one Gordon.
Robert
Quite impressive information about, PageRank, I think I have learned something new today, thank you for sharing this, Robert, I will take a look at your link.
Jacqueline
Hi Jacqueline and thank you for stopping by and leaving a comment.
Good to know my info has taught you something new.
Now you must put it into practice.
Have a good one.
Robert
Page Rank is so very important. Unless you wanna pay for traffic through ads. Great post Robert. 😀
Hello Geoff.
yes indeed your pagerank is what its all about.
Good if not great content will assure you of a great rank and then you can rank with other sites and earn yourself a few bucks every month.
Onwards and Upwards.
Enjoy your day.
Robert
See more comments
Thank you for the professionally written post. I did enjoy the graphs-- and I could even understand them.
No probs Donna.
Thank you for dropping by.
Enjoy your day when its dawns for you and be successful.
Robert