Dont Get Your Site Banned - Check Your Keywords
Getting Your Keyword Density Spot On For SEO Optimization
Earlier in the week I published a blog on Advertising Your Website within WA. In it I said to get three things right in order to get your site pages/posts ranked in the search engines. Keywords were one of those things, and sure enough the PMs came in with 'How To' questions. The main one was about Keywords.
Here is my reply to save me time replying to all those PMs.
With tough competition between websites what makes one more successful than others is the position it gets on search engines. The higher the ranking the higher volume of traffic to the site. To achieve a higher position websites use the strategy of SEO optimization and content is written in such a way that its keyword dense.
It is not as simple as using words repeatedly though. You need to know which keywords are relevant to your website and pages. Once you have a list of keywords you must -
1. Have your keyword an exact match to your content. Ensure that the keyword meta tag has around twenty five words.
2. Ensure that the keyword density has a low density of between three and ten percent. Avoid using the same word more than once in a sentence. You can use a keyword validator to determine the exact density percentage.
3. Try and maximize use of your keywords in the top half of the page. Many search engine spiders do not go below the fold.
Make use of a keyword density checker. This is an automated system that will go through your content and highlight words used in higher density. The density checker will enable you to get the density spot on and give the search engine spiders what they are looking for.
A Keyword Density Cloud can be used effectively to crawl selected URLs, analyze word density, and remove stop words. You can also add this tool to your website.
It is all about knowing how to gather your audience folks, a keyword density checker can help with this. The rules to follow for SEO are: keyword density, keyword frequency, keyword prominence, and keyword proximity.
The basic rule of thumb is to know what keywords your potential customers are likely to use. Keywords must be relevant to your line of business. The trick is to strike a balance of not too many and not too few. Too many can get your site banned for keyword stuffing, and too little means your site wont get a decent ranking.
Where and how to use your main keyword and secondary keywords to good effect.
So, while sticking to your marketing plan take a moment to make content relevant. Find out the most important words that someone would use to find what your site has to offer. Put yourself in the user's shoes. What would your search term be if you were looking for the information on your site?
I hope this blog has helped all those who have asked me about Keywords and if not I have published other blogs on this subject. Access them from my profile page.
Here's another tool you might like to use for your Sitemap -
Have a great weekend folks and please leave a comment below. I will reply.