Content Is Important But Not King: This Is About Affiliate Links!

I know... most of us believe that inserting too many affiliate links in a post gets penalised by Google.

Well, this is what John Mueller (Google spokesman) says:

“There is no limit (for affiliate links). From our side, it’s not that we’re saying that affiliate links are bad or problematic. It’s more a matter of, well, you actually need to have some useful content on your page as well. So that’s kind of the angle that we take there... The amount of affiliate links that you have on a site is totally irrelevant. The ratio of links to article length is also totally irrelevant.”

So there you have it from Google themselves. Useful content is the key to success with search engines (especially Google).

So how do we determine that content is useful?

Well, I'd say that like beauty, it's in the eye of the beholder. The questioner decides. The person searching, votes with their fingers. They stay and read and click, or they leave with a click.

Now I have (arrogantly) stated a few times that content is not king (as popularly quoted) ... I've said a few times that I believe a "searcher's intent is king".

Google spokespeople are regularly reinforcing this point.

If you want to succeed with organic traffic, it's imperative to focus on the intention of searchers' queries.

If anything is king, it's the searchers' search!

You can insert too many affiliate links, but if your content is good enough, it may not matter!

Those who take this seriously have a good chance of succeeding online.

BTW... I didn't realise that Diane Scorpio was writing a post on the same subject at the same time from a slightly different angle... you can see Diane's post here:

https://my.wealthyaffiliate.com/dianescorpio/blog/how-many-a...

Here endeth the lesson...

If you like what I say, that's great and I thank you... if you don't please feel free to respond appropriately. I thank you for reading and look forward to the discussion...

:-)

Richard