How Many Affiliate Links in a Post?

So, one of the questions asked most often, is how many affiliate links can we put in one post? And you can almost guarantee that it will be met with a barrage of answers that say "one link for every 500 words". And yes, in the past, I have been guilty of suggesting the same response.

However, it's simply not true! I suspect at one point, somebody simply came up with that figure and it has been handed down through the years.

In fact, Google has recently confirmed that the number of affiliate links will have no detrimental effect on ranking. I am going to add a few quotes here from John Mueller at Google, as I couldn't say it better myself!
"You can place as many affiliate links on a page as you want without worrying about a penalty or demotion."
"The ratio of links to article length is also totally irrelevant.”
"If the content on a page isn’t what Google considers valuable, it won’t rank regardless if it has dozens of affiliate links or none at all."

However, please don't rush off and start adding hundreds of links to your posts! If the content is not good enough and doesn't answer the searcher's intent, then your post won't be ranked highly and nobody will see your links anyway!

Above all, note this final quote.

Edited: I didn't realise that Richard was also writing a blog post on the same subject! You can read his take on the subject below.

https://my.wealthyaffiliate.com/richardgb/blog/content-is-im...