The ABCs of Affiliate Marketing Success: Chapter 7

byphil1944

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Updated 1 year ago

Previously

Chapter 1: Becoming an Affiliate Marketer

Chapter 2: Amazon Associates

Chapter 3: Bonus Creation

Chapter 4: Cookies Matter

Chapter 5: Digital Product Promotions

Chapter 6: Enhancements to Earnings

Chapter 7: Funnels

Funnels Are Where You Stand to Make a Lot of Money on Digital Promos.

We talked about funnels a little bit previously, in terms of what you need to convey to your prospective buyers. But now, let's look at how they stand to benefit you in terms of your earnings.

Whenever affiliates are looking for products to promote that are digital, they often require a funnel to be in place so that they can maximize their earnings with a promotion.

If a vendor only has a front-end product, unless it is priced significantly, most affiliates will bypass the product because they are looking for things they can earn a nice commission from.

While a front-end only product might give you between $5 and $17 of commission normally, a funnel might deliver an affiliate marketer well over $100 worth of commission per sale.

In a funnel, the product launch unfolds giving the customer the opportunity to purchase a front end, typically low price point item. This is often a no brainer that the consumer will have very little hesitation in purchasing.

Once they purchase it, they will be presented with a one time offer upgrade page known as an upsell. On this page, they will have the opportunity to buy the upgrade or say no to it.

Then, if they say yes, they may be taken to another upsell page, as many times as the vendor sets up different offers. If they say no to any of these offers, they may be taken to the download page or they may be taken to a downsell page.

A downsell is a lesser product option usually at a lower price point that the customer can consider instead. For example, if you are an affiliate promoting a private label rights launch, you may be promoting a pack of 35 articles for $17 on the front end.

Some vendors go for a particularly lazy downsell, which is just the previous offer repeated at a discounted price. I find that completely disrespectful to the customers who bought the full-price upsell and refuse to promote any product that uses that method.

When the customer goes to the upsell page, they might see a new bundle with a full eBook, 10 product reviews, and 15 articles. It might sell for $60, giving you an additional $30 in commission.

But if they say no, the vendor might send them to a downsell page that gives them the opportunity to only buy the eBook for $20 instead. If they take that option, you’d still earn $10 in commission without it being a complete bust.

Tiered price points usually increase from the $7 to $97 or higher range. Some vendors have very high ticket upsells, for items such as personalized, one-on-one coaching or a high-level course or done for you service option.

Where many affiliates go wrong is in not promoting the items in the funnel. Instead, they will only focus on the front end product. Nowhere in their emails will they even mention what is in the upsells.

You don't want to promote the exact specifications of the downsell because then you are sabotaging the vendors opportunity to earn money with his upsell. But you definitely want to give your readers and subscribers the details and benefits that you see and then purchasing each level of the upsell offers.

You can also advise them on what to skip if they are on a budget period for example, if their second upsell is something you feel is not needed or valuable, you can advise them on the things that they should consider investing in.

Bonuses for each level can be created to help you earn even more commissions. You are not restricted to creating bonuses only for the front end product. Most platforms have a system where you can upload your bonus for each of the front end and one time offer upgrade items.

You may not be able to include it for each downsell, but that's not necessary in order for you to increase your earnings as an affiliate marketer. Even if you have previously viewed funnels with a disdain as a consumer, make sure you are targeting them as an affiliate so that you can maximize your earnings and the benefits and value that your readers will get.