The ABCs of Affiliate Marketing Success: Chapter 3

byphil1944

8.5K followers

1 year ago

Previously

Chapter 1: Becoming an Affiliate Marketer

Chapter 2: Amazon Associates

Chapter 3: Bonus Creation

Bonus Creation Is a Way to Win Over Consumers.

As an affiliate marketer, you may find a product that is pretty good, but it has something missing. For example, they may not cover a specific detail as in-depth as you think it should be covered.

Even if they didn't just mention it in passing, they may have given the information in a way that you feel wasn't clear enough or the right strategy. Or they may not even mention it at all.

You don't have to pass up the opportunity to promote a fairly good product when there is a solution available that can help you plug any holes that may need filling. You can do this through the use of bonuses.

For example, if you spot a subtopic that is in desperate need of an expansion explanation, you can whip up a quick report or video that addresses this information that you feel the readers would need.

That way, you can promote with a clear conscience, knowing that your buyers will have everything they need, regardless of whether it came from the vendor or yourself in bonus form.

Another situation that can occur is if there is a lot of competition for a product that is solid on its own. You may want to promote and earn a nice sum of money during a product launch.

If there are a lot of others promoting as well, you have to find a way to stand out so that customers want to buy through your link as opposed to someone else’s. A bonus can help you do this, because many customers do what is known as bonus shopping.

This is for people who already know that they want to purchase a product, and instead of going through the vendor’s link directly, they will go and look at all of the affiliates who are promoting and see who has the best bonus.

Some consumers definitely have loyalty to certain affiliates or vendors and will always purchase through their link. But others want to make sure that they get the most out of there purchase, so they shop based on what's in it for them.

Your bonus can come in the form of an eBook or report, a video or series of videos, or even private access to a case study that is gated content on your affiliate review blog. As long as you are giving them additional value, you can position yourself to earn more than other affiliates.

When you promote the product, emphasize the great benefits that it provides or the pain points that it relieves but… you noticed that there was this one thing missing. Not to worry, you’ve solved that problem for them. As soon as they buy the product, come back here and fill in their name and email address so you know where to send their bonus.

What’s to stop them claiming the bonus even if they don’t buy the product?

Nothing, and some people will. But so what, you’ve lost nothing and gained another contact for your mailing list.

And if your bonus is really good, some of them will come back and buy the main product anyway!