There Are Weird People Out There Just Like You (Tip #25)
When I started my first site, I had no idea what to write. I felt like no one would listen to what I had to say because I didn't know anything. Some things I tried to do to increase my "authority" were
- Say "we" and "us" instead of "me" and "I"
- Write formally instead of in my own vernacular
- Make products sound really good even though I never tried them
Looking back at some of my content - it really was obvious (to me) that I didn't know what I was talking about, and I was just trying to make a sale. I basically took the content from the sales page of whatever it was I was promoting, and re-wrote it without giving any more insight or value.
You Need To Find YOUR Voice
As I started reading other blogs, I began to realize that there are HUGE differences in the way people write. Some people are very casual in their blogging, others are more formal and professional.
Some like to write super-long 3k-word blog posts, others keep it around 1200 words and link out to expanded reading. Some writers mix business and pleasure, writing about their personal lives as well as niche-topic, and still others keep everything as private as possible.
These are just FACTS about what people write about. The actual styles are harder to describe. Suffice to say, no two people write in exactly the same style.
What really struck me was that I really disliked some of the blogs that seemed immensely popular. I tended to agreed with people that got a lot of backlash for things like using too much profanity or voicing an unpopular opinion.
I began to realize that you will have an audience, no matter who you are, as long as you write honestly.
After that, I began to change my writing style to be more authentic. I figured of those content creators were getting hate online, but I agreed with them there's got to people out there who would support me even if I had an unpopular or unique perspective.
Find Other "Weird" People (Just Like You)
You are not weird or different. You are not the only one like you. There are likely thousands of people who think just like you and desperately want to read your opinion. No kidding.
If you have ever searched for something online and been disappointed by what you found, there are likely others that agree with you. That means there's a market to fill, and it's your job to do it.
One of the hardest things for people when the start is getting the confidence to write. It can be an awkward and frustrating experience. But remember that there are people out there that hate everything else except what you write.
By NOT creating content you are depriving them of the information they need!
Hater's Gonna Hate
For me, I'm now comfortable knowing that some people will agree with me, and others won't. Some will like my style of writing, others won't. Whatever. If you try to appeal to everyone, you end up appealing to no one. I'd rather have 10 faithful followers than 100 that don't care.
Recently I wrote a blog post called This Chicken Is Worthless, using raising a baby chicken as an anology for working on your website even though it isn't producing results (yet).
Of course, some vegan had an issue with the fact that I mentioned eating eggs in the article. Should I rewrite and tailor the article to his needs? Nope.
Use the same philosophy with your writing. Create content for people who are excited to read what you have to say, instead of worrying what others have to say.
Are you struggling with writing? What's your biggest stumbling block at this point, and how do you plan to tackle it? Without a budget for outsourcing, you are going to need to figure out this writing thing, so make a plan.