My #1 Traffic Secret From 2020
Traffic is the lifeblood of a website. With traffic, you can make money through a wide variety of methods, whether that be affililate sales, display ad revenue, or lead generation (then sales via email marketing).
The order of events for making money online are as follows:
- Builld A Website
- Get Traffic
- Monetize Your Traffic
The website building part is surprisingly easy, thanks to Wealthy Affiliate's website builder. These days, building WordPress websites is super fast and easy. Even a simple website can make a ton of money.
The traffic part is where people struggle a lot, including myself.
In 2020 I really kind of figured something out though, and it's not only got one of my websites to a new all time traffic high, but it's also got my newest 2020 side project on the fastest trajectory of any website I've ever built, getting about 500 page views per day with less than a year of operation, publishing just 2 articles per week (all outsourced).
(As a side note, if you are my referral and get Premium Plus Yearly, you can follow this website as it grows)
This site will earn about $400 for the year, which is a great start for a passive, back burner side project!
The Real SECRET Is Narrow Keywords Which Do Not Require Specialized Knowledge
This is a more difficult concept to understand, and may be even more difficult to apply it to your website. My advice is to just keep it in the back of your mind as you do keyword research, and I think the concept will reveal itself to you as you stew on it.
Broad keywords don't work very welll. This type of "keyword" isn't really a keyword at all. It's just a general concept. There's no real intent behind the search. This could be something like "coffee beans".
What is someone search for here? No idea. It's just an idea. Google will find some results, probably Wikipedia or Amazon, but there's no point in showing individual blogs like we make here at Wealthy Affiliate.
Narrow keywords are great for ranking and affililate sales, but also have a narrow audience, therefore get less traffic.
For example, "Solis Barista Perfetta vs Rocket Espresso Appartamento". This would be a comparison of two popular espresso machines. Super narrow audience. Not that many people have narrowed down their search to comparing these two specific machines. Maybe 10 people per month, in the entire world?
This is a highly specialized audience. They have advanced knowledge of the topic, and this audience is very, very small. If you write a post like this, there's a good chance you can make a big affiliate sale, so they are still good to write, but they don't do much for traffic generation a lot of the time.
Also, there's a time tradeoff. Writing highly specialized articles takes a lot of time, and may require you actually be an expert (or hire an expert), to write accurate, helpful, insightful content. Sometimes writing this type of content is worth it, sometimes not. It depends on your brand and your goals for the site.
Where I'm finding a ton of opportunities for traffic is in the "narrow keywords" for "broad audience" category.
Examples of this woulld be something like
- best dark roast coffee beans from Africa
- light roast vs dark roast caffeine content
- best grind size for french press coffee makers
- why are my coffee beans oily
This type of content contains the best of both worlds.
1. The keyword is about a very specific topic
2. The person searching is not an expert who requires specialized knowledge
If someone is looking for the best dark roast coffee beans from Africa, they are not necessarily a hyper-specialized barista. They don't necessarily need to know how to repair an espresso machine. They might not know much beyond the fact that they like dark roast coffee. They are not an expert, and do not require that you are an expert.
However, it's still a very specific search. They are searching beyond "best coffee". They know enough to know that they prefer dark roast to light roast. They know enough to know that they like coffee beans from Africa as opposed to SE Asia or South America.
This "magic zone" is where I'm finding a TON of traffic opportunities in a wide variety of niches, and it's this framework I'll be using to do all my keyword reserach for 2021.
In hindsight, it seems obvious, but it took me 10 years to figure this out. I hope it will help you in growing your traffic next year!