Can You Outrank Big Sites? Yes. Here's Proof.

Last Update: September 28, 2015

I was recently looking for a Nutribullet Review and came across some really interesting Google results I wanted to share. This guy that is ranked #1 has a very simple website that outranks everyone else, even the "big sites" that everyone fears, Amazon, YouTube, news outlets, and even the exact match domain website.

From my research, it looks like his website has been running for just about two and a half years. He looks like a normal type dude, and also notice that his website is SUPER SIMPLE. It's just a blog on Genesis Framework, with a white background and black text. He is using a simple static home page. Nothing fancy.

He is currently outranking

This is exactly the kind of website you are building here at Wealthy Affiliate.

So yeah, you can outrank anybody in the search engines, even as a totally average blogger.

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resoundecho Premium
Thanks for sharing a good case study!
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Emmaus Premium
I don't understand how this can happen, wow. I'm not even showing a whole lot of comment engagement.

Thanks for sharing!

Bryan-
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derekmarshal Premium
That is Awesome. Just what I needed to read and know as the niche I am targeting has very few actual competing sites as such but I will have to swat away some heavy weights that cover the topic as part of their site.
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DLansing Premium
Wow, unbelievable indeed. What a guy, what a blog!
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MoonDream Premium
Your article brings hope to all of us, thanks!
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TrondVD Premium
Well I'm a newbie but I noticed one thing about his blog: it is very honest and straight-forward and he does fully reveal that he is an affiliate marketer. Reading his posts you get the impression that he truly wants to help other people with information about juicing, smoothies and the health effects of this diet.
I don't know the technicalities of it, maybe there isn't more to it than the fact that he is an honest guy, with a passion for juicing and health, genuinely wanting to help others. So is it just about:

Good content
Great niche in Evergreen topic of health category
Posts on trending products like Nutriblender
Honest and credible blog, personal

Reveal your intentions with the website/blog

The guy is really honest. See screenshots. why? Because people notice the links are affiliate and that will put many off? As well as legal matters?
No visitors thinking "This is just another affiliate guy wanting to get rich on many visitors, no way I will be contributing to his paycheck."

The blog is so simplistic, so fluff-free and straight-forward honest.
Is it this simple?
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coach-john Premium
Another excellent article Nathaniel.
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Ghostbob Premium
Interesting, how he managed to do this? Large amount of backlinks?
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nathaniell Premium
Don't know, I didn't ask. But it's possible!
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mbani Premium
this is great!
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hotboxdeals Premium
I am glad I read this.
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earlstreet61 Premium
I want to do that now I'm going to play eye of the tiger and beat amazon too.
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EKautz Premium
lol - that's funny but a Great idea!
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Mark1957 Premium
Cheers Nathaniel, very encouraging.
Mark
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dickw Premium
That's nice to hear. Going to take a look. Thanks. This kind of info really helps.
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sheiladane99 Premium
That's awesome, Nathaniell. It gives one hope that all things are possible if you just keep at it.
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TJ Books Premium
I just looked at it and he is at 3 but that still is at the top of the page. It may be a simple page but he keeps it active with post and helps. Thanks,Nate! Good article and it shows that it is possible to compete. We need to do what his guy is doing though. We need to work a true niche market. This niche has tons of followers. My granddaughter is always using this blender to make me green drinks. I have a site where I can hit this market by blogging more in this area. You are such a great help to WA members. John
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SamiWilliams Premium
Good information, encouraging!
Thanks,
Sami
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Nelson35a Premium
Thanks for this Nathaniell. I notice he has achieved this with no comments on that particular post and no option to add any. But he does have more than 5k likes on FB for the post, so that maybe a big influencing factor in the ranking?
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AlexEvans Premium
Awesome , job . It can be done ,we follow the program and we to can acheive .
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Yogie Premium
Very nice...
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JewelCarol Premium
Awesome, now we have hope, lol. ;)) Thank you for yr inspirational blog post, Nathaniel. :))
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sherlock77 Premium
And he's even outranking my website! I did a review of the NutriBullet, but unfortunately mine doesn't appear on your list of search results lol.

But you are so right. I've seen the exact same thing a number of times in various searches I've done. It always intrigues me to look at these more unknown websites that appear above the big guns.

So, did you just type in "NutriBullet Review" and that's what came up?
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magistudios Premium
Dude!
Why are you exposing my niches!? lol

Yeah, it's pretty awesome.
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bryonbrewer Premium
There's no real difference in ranking power once a domain is past 6 months old so yeah big sites aren't going to have an insurmountable advantage.
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ValMullins Premium
This is timely and just what everyone here at WA needs to hear. Even us "little guys," can rank big!!!
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RKSiganisucu Premium
Great info.
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MarionBlack Premium
He's doing a lot or things right folks. You can do this too. It's worth taking a look at his website and learning from him. ~Marion
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JAZZmom41 Premium
Amazing. Thanks Nathaniell.
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EveEveEve Premium
For sure it can be done, but I have a question, how many visitor he got per day?
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rosieM Premium
Thank you for the inspiration and visual proof....it CAN be done!
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mjdimarco Premium
Very encouraging
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Judy-B Premium
That's amazing and encouraging. thanks. :)
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Quincy17677 Premium
Very encouraging! Thank you.
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fritz11 Premium
nathaniell,

Thanks for sharing this wonderful idea with us all.
What a learning experience for today Keep them ROLLING!
We all need ideas for our webpage and this is a great idea.
I can see why you are an Ambassador.
My problem, I just can't think of ideas. Seeing your example probably gave other people and myself ideas for setting up a some kind of format like this one.
Thanks again.
Lora
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Freeva7 Premium
Thank u, needed to see that
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geego Premium
Yes small axe can fall big tree
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EFors Premium
Thanks for that. :)
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CherylK Premium
Awesome, Nathaniell. Good for him! Do you think it's because of his website or keywords or a combo of the two? That post title is mighty noticeable, too.
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DaraghG Premium
Gives me hope for the future, FairPlay to the lucky guy. Cheers Daragh
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holidays43 Premium
Great blog Nathaniel - just shows that anything is possible :)
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BushiAntz Premium
That's amazing, it gives me some hope. Also, I was searching for Clickbank this morning and your coffee website was ranked #1 :)
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Heartshift Premium
Encouraging to hear. Thank you for posting this...
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GarenArnold Premium
Are you logged out of Google?
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DarleneB Premium
Good to know. Thanks for posting this. Definitely motivates me.
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mijareze Premium
Thanks for that info!
Ed
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2Al Premium
Thank you for the encouragement.
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Chessie Premium
Crikey Nathaniell, there's hope for us newbies yet. Thanks for the encouraging post. Ches
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SupportWorx Premium
Tres cool, man. -Alexx
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EKautz Premium
Excellent find Nathaniell, thank you for passing this along.

ROCK ON!
E
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ConeyM Premium
Surely, I guessed anybody can, since this is a proof.. Perhaps because of his own strategic and tactical ways of reaching broader audience, using social media as well. Thanks for sharing.
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TIMakanmu Premium
Hi Nathaniel,
it awesome news to know one can outrank big site.
But do have any idea what exactly he did to outrank the big sites?
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nathaniell Premium
No clue. I wish I did!
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roamy Premium
Thanks Nathaniel, this gives us small fish hope, write quality content and you can beat the big guys.
Thanks for sharing this.
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E-Z Premium
Thank you Nathaniell, it is nice to see results like that.
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IMc Premium
How many PBN links do you reckon he's got going to that site?
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nathaniell Premium
haha. I *choose* to believe his linking practices are natural :)
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JewelCarol Premium
Nathaniel / Ian

What do you think of this? I put his domain into this http://siteexplorer.info and found so many interesting details, it has backlink Information for domain:http://juicingdietworks.com.

http://siteexplorer.info/domain/juicingdietworks.com

(Must put the domain name again and the security code into this siteexplorer site to get the details)

So interesting, is that how he outrank all those big sites? :))
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IMc Premium
Pretty much yes. Some of those links are directories. Others are sites that he will either own or will have paid for links on.

Eg polkadotted.com - you'll see it looks like a normal site and has articles about health foods. The articles link to different sites. But the polkadotted.com domain is an old domain with authority, so links from it have a lot more 'power' than from a normal site.

It's what's called a PBN site. It exists to help rank another site.

If you do look at your competitors who are at the top of SERPs back link profile on siteexplorer.com you'll find they have similar links. ( Although there are ways of hiding the visibility of these links - to stop people finding out how many & the quality of the links a site has.)
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JewelCarol Premium
Thank you so much for yr great information, Ian. ;))
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krazykat Premium
Sweet. Thanks for showing us that :-)
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JeffL61 Premium
Thank you for the inspiration and information Nathaniell! I guess that this is proof that you don't have to be one of the "big-boys" with the fancy ten-thousand dollar + designed website complete with bells and whistles to be ranked #1 in Google within a niche. It's all about publishing highly relevant content based often while using a simple no-thrills theme design. It's the content that counts not all of the "other" stuff, (completely useless) - an educational lesson that Kyle attempts to come across to members in the training!

Awesome stuff!!

Jeff
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SarahAnt Premium
Nice share Nathaniell. Always good to realise what's really possible!! Thanks!
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castle61live Premium
Thank you for this Nathaniell much appreciated
Kevin
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sofiai Premium
Nice observation!
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TanjaRita Premium
That is great! Any idea if this is a WA member? The site looks set up exactly the way Kyle teaches in his tutorials.
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Loes Premium
That's good to know, can't find any WA add on his site Tanja
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TanjaRita Premium
Yes, I didn't notice one either, but I have seen many members with non-WA promoting niches that don't include any info on WA on their sites. I thought maybe that was the case with this site.
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nathaniell Premium
It's impossible to say! My guess is not, but he could be :)
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