10 Home Gym Affiliate Micro-Niche Ideas
Last week I talked about how home gym equipment was selling out online, and I though it was a really good niche topic to get into right now and in the near future. If everyone does a website on home gyms, would it be too competitive or saturated? No!
That's because there's lots of subtopics, or micro-niches you could focus on. There are TONS of ways to niche down your topic and get more focused on a specific aspect.
Here are 10 gym affiliate micro-niche ideas I came up with this weekend, but there are many more options. Your own personal experiences and knowledge could lead you to lots of ideas that no one else would consider!
1. At Home Yoga Instruction
Yoga is a great expercise for strength as well as a great cardio workout. Rather than drive 30 minutes to a studio and pay $100+ per month for personalized instruction, you can do yoga right in your living room, get the same intensity workout, and stay fit at the same time.
Build muscle. Relax your mind. Learn to breath. Yoga is good for women, men, and kids. It's good for a relaxing way do something other than sit on the couch, or a super intense mind and body-building workout.
There are plenty of micro-niches even within the broader Yoga niche.
2. Bodybuilding With Bodyweight For Men
For a bodybuilder on a budget, you can't exactly just go out and spend $15,000 on home gym equipment at the drop of a hat. So how can you keep up your muscle mass at home?
There are plenty of ways to push your musles to the max without a single weight in your home. Even after you do that, how do you mix up your routine to hit all the necessary muscle groups and keep you from getting bored?
Lots to explore here in this niche.
3. Build A Garage Or Outdoor Gym At Home
You don't have to chop down a tree to build your own home gym, but for some homeowners with big pockets, they may want to build the perfect home gym to recreate a local gym experience. You can certainly buy all that stuff online, and it doesn't have to be a BowFlex machine.
Squat racks. Benches. Pull up bars. Battle ropes. Kettlebells. Heavy bag. Sounds fun!
4. Cardio For Apartments
I'm lucky that I'm in a rural area and can just go for a run when I want. If you're stuck in an NYC apartment, how are you supposed to get a good cariodo workout?
This niche has opportunity for instructional videos, but also for selling high end equipment like Peleton bikes, treadmills, and other cardio equipment for small spaces.
5. At Home Workout Video Reviews
Remember Richard Simmons and his Sweatin' To The Oldies videos? There's a lot more out there now. P90x. Insanity. Body Beast. Focus T25. A lot.
Which ones are good? Which videos do what type of exercises? What are their goals, e.g. weight loss, toning, or muscle building?
This is an area where a review website could help people find the perfect fitness DVD, which are surprisingly, still popular.
6. Couple's Workouts & Fitness
When you work an 8 hour day, plus commute, plus gym 4-5 times a week, you might not get home to your significant other until 7-8:00 at night.
Why not combine do some fitness activities together? Walking is nice but it's not very cardio-heavy, and certainly doesn't build muscles. There are plenty of couples who want to stay fit, but also spend time together.
7. Learn How To Box At Home Without A Trainer
Learning how to do a brand new sport is a big committment. A 30 minute drive to the instruction area. A 1-hour lesson. Shower. Drive back. A couple lessons per week could be a 10-20 hour committment.
But what if you still want to learn how to box, fight, or just defend yourself?
There's plenty of boxing instructional video and tips online for people who want to learn how a new skill, but don't want to, or can't, get to a gym.
With all the Zoom instruction going on now, maybe there are tele-trainers available too!
8. Low-Impact Weight Loss
Not everyone who want to lose weight wants can do traditional exercises like bench press, squats, and burpees. Some older people, or folks with medical conditions simply can't. With a vaccine probably not going to be available for another 18 months, some immuno-compromised individuals may be on lockdown a lot longer than us.
Low-impact weight loss appeals to a variety of types of people who want to lose weight and stay fit, but can't be slamming around iron.
9. Family Fitness Activities
When you think of a home gym, you probably think of a typical bro lifing weights in the garage, but what about a family who wants to stay fit? What type of exercises could involve mom, dad, and the kids?
Plus, a lot of kids just can't get off the screens. Probably because they don't know how fun exercise can be. Fun and safety are the name of the game when kids are involved!
10. Meal Planning For Weight Loss
Though this one isn't specifically about a "home gym" per se, if you're going the DIY route for your gym, you're probably going DIY for eating too. You can certainly buy expensive meal kits and have them delivered to your home. They even have bodybuilding meal kits you can buy.
They cost a fortunte though.
The vast majority of people who want to lose weight with their home gym will also be cooking for themselves. While lockdown and quarantine is still going on, the temptation to order DoorDash or Postmates is strong.
Beat the temptation by meal planning a week in advance!
What other home gym micro-niches do you think would be worth pursuing?