Why these 6 powerful tips will help you understand your audience better
Effective digital marketing starts like this: find an audience, figure out what they need or want and then provide them with a solution. Today email is one of the best mediums to help you do just that. And connecting with them doesn't always start by selling them on a product. In fact, that isn’t at all where you want to start.
1) First you want to build a relationship with your readers. You want them to get to know you. You want to help them out so they start to like and trust you.
2) Pay attention to your website stats. Programs such as Google Analytics can give you a lot of information. You can know where your readers came from, what page they landed on and which link on your site they clicked to join your list. These demographics will tell you a lot about what your audience is looking for.
3) Once your customers join your list, you can start to email your readers. Let them leave comments, reply to them and they will reply and get back in touch with you. Pay attention to what they’re saying. And don’t forget to read between the lines. Subtle things they say can help you create an article to solve that problem.
4) Keep searching and see what you can learn about your market and your audience. Sometimes what they tell you they want isn’t the real issue. It can also be helpful to ask them for suggestions for your site. Keep the questions open ended if you want them to give you a lot of new information.
5) Consider having your readers fill out a simple short survey. It’s quick and easy to do with Google forms. You'll get some good data and you get your readers to interact too. Having them contribute builds a sense of community even via email.
6) Go back and look at the past emails you’ve sent. Pay attention to open rates, click through rates and unsubscribes. If a large percentage of readers opened the email, that’s a good sign for they have an interest in the topic. If they clicked a link to another content page, that’s even better because they spend more time on your site.
If you got a lot of unsubscribes though, it might be an indication that something is wrong. Either the topic is not the right one or your language you used didn’t click with your audience. It could also mean that your messages does not related specifically to your lead magnet from which they first joined your list.
Use all the data and information you get back to learn more about your target audience and connect with them on a deeper level. The more you know about your subscribers, the more effective your email marketing will be. This will make a big difference for your digital marketing business.
Recent Comments
45
Thanks a lot. I will look into all this and I'm convinced it will take me to a higher level of performance.
Good tips, all...
Email marketing is a natural next step after creating relevant content that draws in the targeted audience (you know they are targeted because they found you by searching for what you have/offer)...
It also makes it a lot easier down the road when you start using paid traffic sources such as Facebook, Bing, etc. and PPC. You already know what the target audience profile looks like, and you can set up audiences based on your demographics...
So I see it as a 3 step process, broadly:
(1) Create a decent website that is chock full (over time) of relevant, interesting, and useful content,
(2) Building your email list and working that list using the steps you mention, and finally
(3) Translating that data into a PPC marketing program to scale up your leads and conversions...
This is a good start, and of course, there are a hundred tasks to be completed with each of the above broad goals...That is what this place is all about, learning how to flesh this out and create a successful business!
Thanks for caring and sharing!
Dave : )
Thanks for your great comment.. all very true! Just wish there would be more hours in the day!
Cheers,
mj
Excellent post.
I would add that you can create personas of your target audience.
-Where do they live?
-Are they working 60 hours a week or are they stay at home moms?
-What is their income level?
-Do they have kids or are they, empty nesters?
-What are their hobbies?
-Where do they shop online?
-What groups do they belong to?
You can use this information when creating a marketing strategy. So you know where to advertise, where to market your services, and where to post and be a part of.
But this is really good stuff. Thanks for writing it!
You are right... but it would be in a new post because of the details it requires.
All the best,
mj
If I may give you a tip, start an email list asap by creating a simple lead magnet in your niche. You'll be happy you did!
Cheers,
mj
Here is a great training from one of our colleagues in WA: List Building: A Step-by-Step Guide to Getting Started For Free
What a treat to see you posting today Mary Josie. You ought to consider writing this for the Barefoot Writer in AWAI. There's a good chance it might win the $100.00 award!
Haha... I think my stories have to be more in-depth caliber for them though. Thanks for thinking my blog is of that caliber ;)
Cheers!
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That makes a great deal of sense.
James