How Important Is Alexa Ranking?
Published on December 12, 2015
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
All businesses that have taken up online marketing, aim at improving their conversion rate. Now, there are different ways of attracting targeted traffic. Some go for a good place in the SERPS, others like to know that their site receives heavy traffic.
While scoring high with Google may seem to be the only way to make themselves known, there are others that think a good place in the Alexa ranking system might benefit them just as well.
What is Alexa Ranking? This is a ranking system set by alexa.com (a subsidiary of amazon.com) that basically audits and makes public the frequency of visits on various Websites. The algorithm according to which Alexa traffic rankings is calculated, is simple. It is based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months.
This traffic is based on such parameters as reach and page views. Reach refers to the number of Alexa users who visit a particular site on one day. Page view is the number of times a particular page (URL) is viewed by Alexa users. alexa.com makes it clear though that, if a particular user visits the same URL multiple times on the same day, all those visits will be counted as one.
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The Alexa toolbar not only displays information, but it also sends data to the central server. Thus, each time you visit a Web page via a Web browser that has the toolbar installed, information is sent to the server indicating your IP and the page you are visiting. Such data is gathered from all the Web users who have the Alexa toolbar.
With Alexa, the smaller the numberical ranking, the better. Most people agree that if you manage to make it in the top 100,000, it is a sign that your site enjoys quite heavy traffic.
Alexa Ranking helps webmasters and advertisers to see thetrue marketing potential of your website. The better your Alexa rank, the higher they will be willing to bid to buy advertising space on your website. Personal pages and blogs are taken into consideration and ranked in the same manner as regular websites.
Disadvantages? Not everybody has the Alexa toolbar installed.
What are your thoughts about Alexa Ranking?
Do you have an Alexa toolbar?
Regards,
Edward Mijarez
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