Why Boosting The Website Traffic Through Content Is The New Black?
Let's admit that most of us have been affected by Google's new algorithm. In March 2019, the fresh algorithm rolls, and immediately shut down Daily Mail's traffic to 50%. Now, why do you care?
"The day after the broad core algorithm update (June 3rd) we saw a massive drop in Search traffic from Google (lost 50% of daily traffic," Jesus Mendez, SEO Director at MailOnline, operating DailyMail [dot] co.uk.
If these big websites are deeply frustrated with the news, how much more a small site like ours?
Now, what can you do to bounce back? We can't do anything, except move forward, move on, right? But how?
As I have been repeating over the past few blog posts, there's nothing beyond writing high-quality, extensive content to survive whatever algorithm Google implements in the future. As early as now, we should practice doing it even if it's taking a lot of time and effort on our part.
COMPREHENSIVE BLOG POSTS (KILLER ONE!)
Even if we simply do a review, do it extensively. Make it inclusive than those are the top page. So, what are the traits of these top-ranked posts anyway?
If you take a look at the top 1 Google SERP, you see no posts below 2,000 words. Indeed, there are exemptions to the rule, such as those published 3 to 5 years ago. Generally, these posts have an average length of 2,000 words and beyond.
Blogs are reaching 10,000 words. In fact, I wrote a recent blog post with more than 8,000 words.
Further, these posts contain high-quality external links and internal links. They only cite the source from a domain with authority. As you see, this isn't about they keyword itself. It's about general content as a whole.
Google crawls to your post and examines if it does have the traits of a killer blog post. How does it measure then?
Based on the current study, among hundreds of thousands of websites affected by the new algorithm didn't have the following figures on Google Analytics:
*Photo credits to SEO Metrics
You see, from 65% bounce rate, we're now down to 58%. We have to ensure we have the content our readers want, giving them reasons to say for more than 2 minutes (2 minutes, 29 seconds to be exact).
STEPS TO SURVIVE DESPITE ALGORITHM CHANGES
These are the basics of what you can do to survive any algorithm changes. The results may not be visible overnight, but in the long run, you will.
1. Know the 10 traits of a killer post.
Examine and study the content I showed you as religiously as possible. It's for your online business' sake. You can read my post here.
I've been writing online for many years, and I've seen how a simple algorithm change creates chaos. I got laid off from an online job because the small tabloid I worked for suddenly announced to close down due to the same event.
2. Don't obsess with figures, but content.
There's nothing wrong with monitoring the traffic time by time. But it's not healthy to do it ALL THE TIME.
Focus on creating extensive reviews, comprehensive content about your topics, produce a 15-day course, whatever you have in mind. If you're ashamed to share it to others, why do you write something like that? If you think your post isn't enough for sharing, revise it.
3. Study your target market.
Know who your target audience is. Learn what your audience struggles are. Make them real in your head. What do they want?
If you have something to offer, a solution, to their problems, what is it? From there, you align your website content, your free takeaways, email subscriptions, etc.
Because if you do study them, chances are:
a) they stay longer on your page,
2) they will convert by signing up on your email list,
3) become your loyal fan.
4. Be honest.
In Google's eyes, you are a potential winner if you're being thorough and accurate with whatever you're writing about. Be it a review of a product, service, or program.
Whatever you're writing and promoting, Google appreciates it a lot if you are an avid fan of HONESTY. The reason is that those websites that lost 50% of the traffic are those that scatter fake news.
If not, offensive content. News sites, for example. NYTimes, The Atlantic, among others fall under the Losers Category versus Buzzfeed, TechCrunch, etc. These are blogs, started as small blogs.
5. Build brand & trust.
Concerning the previous point, you have to be 100% honest in your content to build trust from your new and returning users. Got that?
Google values high-quality content these days, given it's one of the most prominent bases of the metrics it produces for you (Google Analytics).
You have to set your mind in winning the marathon of the algorithm from a different perspective. Sales marketing, content marketing, conversions, all these stuff change the game today. It's not about lying to lure more customers anymore.
Instead, it's about showing the reality, the truth to them, leaving the purchasing or buying decision in their hands.
As marketers, website owners, bloggers, writers, whoever we are - as long as we are operating online with an intent of domination - WE HAVE TO BE 100% TRUE.
Since Kyle introduced the Google Core Update 2019 to us on Wealthy Affiliate, it did answer some of the questions about what it is in a layman's term.
However, he hasn't made it clear on how it clearly impacts our business once it's rolling. This is why I wrote this post for you to have a clear road on how Google crawls and evaluates your content.
Given, I have been telling everyone here as much as I could, "HEY, WRITE A KILLER CONTENT."
Even for my few WA friends, they know how tiresome it is to write a series of the killer (if not, cornerstone content). However, this is the best way to survive algorithm changes. Do you understand that?
There might be billions of blogs today. Yet, only a few percents of these write quality content. Think about it, big sites like NYTimes has been rolling earlier than Buzzfeed. But how come they failed to overcome the algorithm? How come The Atlantic or Vogue lost 50% of their average monthly traffic? Tell me.
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