Why Boosting The Website Traffic Through Content Is The New Black?

Last Update: June 09, 2019

Let's admit that most of us have been affected by Google's new algorithm. In March 2019, the fresh algorithm rolls, and immediately shut down Daily Mail's traffic to 50%. Now, why do you care?

"The day after the broad core algorithm update (June 3rd) we saw a massive drop in Search traffic from Google (lost 50% of daily traffic," Jesus Mendez, SEO Director at MailOnline, operating DailyMail [dot] co.uk.

If these big websites are deeply frustrated with the news, how much more a small site like ours?

Now, what can you do to bounce back? We can't do anything, except move forward, move on, right? But how?

As I have been repeating over the past few blog posts, there's nothing beyond writing high-quality, extensive content to survive whatever algorithm Google implements in the future. As early as now, we should practice doing it even if it's taking a lot of time and effort on our part.

COMPREHENSIVE BLOG POSTS (KILLER ONE!)

Even if we simply do a review, do it extensively. Make it inclusive than those are the top page. So, what are the traits of these top-ranked posts anyway?

If you take a look at the top 1 Google SERP, you see no posts below 2,000 words. Indeed, there are exemptions to the rule, such as those published 3 to 5 years ago. Generally, these posts have an average length of 2,000 words and beyond.

Blogs are reaching 10,000 words. In fact, I wrote a recent blog post with more than 8,000 words.

Further, these posts contain high-quality external links and internal links. They only cite the source from a domain with authority. As you see, this isn't about they keyword itself. It's about general content as a whole.

Google crawls to your post and examines if it does have the traits of a killer blog post. How does it measure then?

Based on the current study, among hundreds of thousands of websites affected by the new algorithm didn't have the following figures on Google Analytics:


*Photo credits to SEO Metrics

You see, from 65% bounce rate, we're now down to 58%. We have to ensure we have the content our readers want, giving them reasons to say for more than 2 minutes (2 minutes, 29 seconds to be exact).

Read how I reduced my bounce rates here.

STEPS TO SURVIVE DESPITE ALGORITHM CHANGES

These are the basics of what you can do to survive any algorithm changes. The results may not be visible overnight, but in the long run, you will.

1. Know the 10 traits of a killer post.

Examine and study the content I showed you as religiously as possible. It's for your online business' sake. You can read my post here.

I've been writing online for many years, and I've seen how a simple algorithm change creates chaos. I got laid off from an online job because the small tabloid I worked for suddenly announced to close down due to the same event.


2. Don't obsess with figures, but content.

There's nothing wrong with monitoring the traffic time by time. But it's not healthy to do it ALL THE TIME.

Focus on creating extensive reviews, comprehensive content about your topics, produce a 15-day course, whatever you have in mind. If you're ashamed to share it to others, why do you write something like that? If you think your post isn't enough for sharing, revise it.


3. Study your target market.

Know who your target audience is. Learn what your audience struggles are. Make them real in your head. What do they want?

If you have something to offer, a solution, to their problems, what is it? From there, you align your website content, your free takeaways, email subscriptions, etc.

Because if you do study them, chances are:

a) they stay longer on your page,

2) they will convert by signing up on your email list,

3) become your loyal fan.


4. Be honest.

In Google's eyes, you are a potential winner if you're being thorough and accurate with whatever you're writing about. Be it a review of a product, service, or program.

Whatever you're writing and promoting, Google appreciates it a lot if you are an avid fan of HONESTY. The reason is that those websites that lost 50% of the traffic are those that scatter fake news.

If not, offensive content. News sites, for example. NYTimes, The Atlantic, among others fall under the Losers Category versus Buzzfeed, TechCrunch, etc. These are blogs, started as small blogs.


5. Build brand & trust.

Concerning the previous point, you have to be 100% honest in your content to build trust from your new and returning users. Got that?

Google values high-quality content these days, given it's one of the most prominent bases of the metrics it produces for you (Google Analytics).

You have to set your mind in winning the marathon of the algorithm from a different perspective. Sales marketing, content marketing, conversions, all these stuff change the game today. It's not about lying to lure more customers anymore.

Instead, it's about showing the reality, the truth to them, leaving the purchasing or buying decision in their hands.

As marketers, website owners, bloggers, writers, whoever we are - as long as we are operating online with an intent of domination - WE HAVE TO BE 100% TRUE.

CONCLUSION

Since Kyle introduced the Google Core Update 2019 to us on Wealthy Affiliate, it did answer some of the questions about what it is in a layman's term.

However, he hasn't made it clear on how it clearly impacts our business once it's rolling. This is why I wrote this post for you to have a clear road on how Google crawls and evaluates your content.

Given, I have been telling everyone here as much as I could, "HEY, WRITE A KILLER CONTENT."

Even for my few WA friends, they know how tiresome it is to write a series of the killer (if not, cornerstone content). However, this is the best way to survive algorithm changes. Do you understand that?

There might be billions of blogs today. Yet, only a few percents of these write quality content. Think about it, big sites like NYTimes has been rolling earlier than Buzzfeed. But how come they failed to overcome the algorithm? How come The Atlantic or Vogue lost 50% of their average monthly traffic? Tell me.

If you want to be updated with my latest posts, you can follow me; send me a private message or leave comments below if you have further concerns. I'll be delighted.

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Recent messages
Stacislimm Premium
Thanks a lot, MGaspary. Now I definitely end to get the ball rolling.
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MGaspary Premium
You're always welcome. :)
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RAFStuart Premium
Very informative.
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MGaspary Premium
Thank you, Stuart. :)
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CordeliaN Premium
A good “killer” blog as always.
How is your web post coming along? The one which is going to include (in detail) 85 rules to write a good and interesting blog. I know you said it was taking longer to write than first envisaged?
Xx
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MGaspary Premium
Oh, I reduced to 75 after examining each tool. I went down from 85 to 75 writing tools. You can see that on my website. I actually updated my previous WA post about it, but there seems to be a problem with WA Nazi thing. So, I'll just send you the link via private message. :)
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CordeliaN Premium
👍
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Kettei Premium
Great article - Kyle has always advocated quality content as being the key to traffic success and this recent update seems to reinforce that fact.

Honestly, I laughed when I saw the Daily Mail had lost 50% of its organic traffic overnight. They deserve it for their poor quality news and articles.
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MGaspary Premium
Yes, Kettei. I've been an online writer for these kinds of websites in the past and working under constant pressure with constant demands to write poor or even topics without basis has been a norm.

That's why I'm really thankful that I got out from that kind of job and hearing this news from the recent Google algorithm update made me smile. For me, it's like, "Finally, what I've been fighting for against the editors before finally come to light." Haha!
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brileehi Premium
Thank you for the information. As always, it is helpful and crucial information. I really enjoy your posts. Looking forward to the next one.

Brian
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MGaspary Premium
Thank you so much for that, Brian. It really means a lot to me. :)
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brileehi Premium
Thank you for the suggestions. It is much appreciated.

Brian
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MGaspary Premium
You're always welcome, Brian. I'm delighted that I was able to help you out in shedding some light on these things. :)
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Lucilde1 Premium
Hi MGaspary
Thanks for sharing this relevant information. As a newbie here at WA and with online business, still on creating my first website I thought of how to write that 'killer content" that you've mentioned.
and scares me actually. I would appreciate it if you can give me some tips.
All the best for you!
Lucilde
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MGaspary Premium
Hi, Lucilde. Send me a private message and I'll be willing to assist you. :)
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Lucilde1 Premium
Hi MGaspary
I will do and thank you so much for your kindness!
More success for you!
Lucilde
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MGaspary Premium
I'm looking forward to that, Lucilde. :)
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CordeliaN Premium
It is scary isn’t it? I had a block for 3 days before I could even open up my WA web site.
The lady knows her stuff and she has an 85 point plan on a previous blog.. 😁
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apache1 Premium
Interesting that you took my comment off when I stated that you had affiliate links within this post and I gave you the spam is a no no rule from Kyle.

You came back stating you have no affiliate links then promptly took my comment off along with your reply to me then adjusted this post without the links.


MGaspary

about an hour ago
replied to your comment on Why Boosting The Website Traffic Through Content Is The New Black?

I don't have affiliate links in the post. These are combinations of my personal post and my WA blogs.

This is your reply to my comment which you took both off.

At least you took the links off so that is good, not sure why you would take my comment off
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MGaspary Premium
Yes, I really didn't have affiliate links in my post. Then, I got a message from another WA member from a Top 200, that I have to be very careful with jealous WA Nazi trying to put me into trouble. So, to prevent drama, I deleted your comment, edited all of my posts unlinking everything just to put an end to the potential drama this post could bring.
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apache1 Premium
Thanks for your reply I did state your post was interesting and enjoyed what you had to say along with letting you know about placing affiliate links which did take you to your site.

As for the Jealous Nazi Police comment that would have come from one of the trolls that harass other members these are the ones creating havoc.

I have no reason to be jealous toward you or your posts

I am glad you took those links off but also glad you keep your post as it is good information so thank you for leaving that there.

Keep going forward you are doing great here I meant no malice to you just to advise you of the rules as you are new here.
I also did say to revise what you wrote here with the links as well as you would have read that too.
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MGaspary Premium
Sure, even deleting the comment doesn't even put malice on it. I just did it to prevent drama out of it. I really thank you for shedding a light on that as early as now. At least, I'm aware of it before it's too late. God bless. :)
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apache1 Premium
Thank you I just wanted you to be aware of it that is all. This is not one of those obvious post spamming and should not be reported as such just a friendly reminder that is all.

As I said glad you kept the post and adjusted it accordingly.

Also, it is your post so you have every right to delete comments you feel are not right at the time.

Blessing to you too

Wishing you well

Andre
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MGaspary Premium
Great! :)
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apache1 Premium
:))
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AmyHD Premium
Thank you for the informative post.
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MGaspary Premium
You're always welcome, Amy. :)
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Jadatherapy Premium
Thank you for the update and sharing this useful post.

Jennifer
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MGaspary Premium
Sure, you're always welcome, Jada. :)
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Jadatherapy Premium
Thank you

Jennifer
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MGaspary Premium
It is my pleasure, Jada. ♥️
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Jadatherapy Premium
Thanks Mecyll

Have a great day

Jennifer
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