10 Must-Haves For A Killer Blog Post

byMGaspary

1K followers

Updated 5 years ago

Update: I already published the comprehensive post discussing the whole 10-must-haves in details. You can read those to improve your content on my website. See my profile link.

Let's face it. There are many times when we're so frustrated when our content doesn't convert. We wrote a lot of blog posts using the keywords but we still get nothing. Now, turn your attention to your content. Does it really possess something that converts?

If this is something you look into, I have listed here the 10 must-haves for a killer blog post.

Disclaimer: I'm currently writing a comprehensive blog post about these in my own website. If you want a thorough discussion about the 10 must-haves, you can go through my post, which I'll publish soon. Stay tuned.

1. COMPREHENSIVE CONTENT

Your blog post should reach an average of 2,000 words based on the recent study. Google likes it more when you write high-quality content that long, especially if you go to as much as 10,000 words.

2. CONTAINS RELEVANT IMAGES

Just so you know, the current readers can only stay in one blog post and read your content for only (drum rolls) 15 SECONDS. Out of all the blog posts you wrote, they will only read 55% of them. Frustrating, isn't it?

We worked our butts off for the blog posts but they didn't give a damn on them. If you were to ask me, of course, I'll be really disappointed.

To prevent that, I suggest you place some professional-looking images with uniform image sizes related to the topic. Don't overload your post with a bunch of stock photos. Keep in minimal but good enough for the post. Not too much, not too less.

Also, within these images, place the necessary Alt Text with the keyword + description.

3. HAS AN INFOGRAPHIC, IF APPLICABLE

This is merely to show the content in a visual way. Remember, we're fighting against the reading span of our readers. So, we have to divide our posts with images and incorporate an infographic, especially if we're writing a listicle.

You can use Canva, a free design platform, to create your own if you don't have a skill in Adobe InDesign. Otherwise, you can use the latter. Personally, I use Canva for 4 years now in my blogging + writing career.

Examples of infographics. Photo credits to Creative Bloq

4. HAS HIGH-QUALITY LINKS

You can't just add any links you like to show people you're resources. Add from other sources with high-quality content. For instance, you can use links from Wikipedia or from Neil Patel's blog, anywhere. As long as it's from a high-quality resource.

5. ATTRACTIVE HEADLINES + META DESCRIPTION

When Google detects you have the information needs to a certain inquiry, it will give you a special place in a Featured Snippet.

If you don't know what that means, it's actually the box on top of the Search Engine Results Page (SERP). How Google detects it? It's from your headings. We'll discuss that in a while.

Photo credits to Google

If you have an attractive headline and meta description, there's a high chance for the readers to click on your post VS the rest of the SERP.

So, if you think that the SEO settings below your WordPress blog post editor don't mean a thing, think again.

6. DIVIDE POST WITH HEADINGS

Again, this is to the readability of your readers. There are many of the blog posts that follow H2 rather H1. Google acknowledges the H1 for the titles. So, over the years, I always have my posts divided using H2 in my main points succeeded by another paragraph.

As I mentioned earlier, Google detects answers to inquiries from the Headings of your post. Don't neglect this part. Why?

For example, the user typed in, "What is a cat?" And your post contains a lot of information with a heading "What is a cat?" Google uses your information to respond to the users' question.

7. HIGH-QUALITY CONTENT

You may use your personal experiences, research, among others to produce a killer blog post. When it comes to writing one, the first thing we have to keep in mind is that we need to write high-quality content on our websites.

Remember, we can't sell something if our sales page is full of crap. We can't convince people we're a reputable source if we have a lot of grammar errors or if we wrote 500 words in our post. No.

People, our readers and our potential clients and/or customers, are convinced with whatever we sell them if we write killer content = high-quality content.

Got it?

Spend some time to write the best content using Brian Dean's Skyscraper Technique. To find more about it, you can see his epic post here.

8. FREE FROM MISTAKES

Any grammar mistake is a fatal mistake for a sales page or our blog post per se. This is why whenever I write my blog post, I always have this #1 recommended tool handy over the years in my writing career.

9.EFFECTIVE SEO (BASICS)

Actually, you don't need to be prolific when it comes to Search Engine Optimization (SEO). But you don't have to believe that SEO is dead. Because it's not. It's still alive but it's utilized in a different way now than years ago.

If you've been on Wealthy Affiliate for some time, I know you are familiar with Jaaxy. It's a must-have tool for SEO. It determines the keywords you need to use for the blog posts ensuring its low competition and high traffic.

Learn more about Jaaxy here.

The point is that you use the same keywords for your:

• Title
• Meta description
• The first paragraph of your content
• The last paragraph of your content
• Alt Text (for images)
• Slug (URL of the post)

From there, you will have an idea that having the basic knowledge of SEO will help you create the best content that generates traffic and converts the right audience.

10. WELL-THOUGHT CONCLUSION

This is the last on the list. To wrap your epic blog post, have a well-thought conclusion. Don't just end it for the sake of ending the post because you're tired. End it with a bang. You start the post with a bang, you end it with a bang.

How?

Do a recap or you can add some insights for your readers to ponder before they exit your site. Of course, we don't want them to leave just like that. In our conclusion, we can do this system:

Recap >> Tell the need >> Offer your service/product

Simple.

Your readers got into your website because they need information about something. And you've got that something. That's why they choose your page than the rest on SERP, am I right?

Before they leave your page, make sure they have something. It's either a new learning, a new insight, or your FREE stuff. Have opt-ins, free nuggets to keep. Have them sign up to your email list, etc.

But don't spam them. Be sincere.

I hope this lengthy blog post helps you in creating your next killer post in your own websites aside from Kyle's tutorials.

Before you go through your posts, I suggest you review the tutorials here on creating content. Simply type in the search button beside your profile image and search for tutorials and threads about it.

Are you ready? Let's get to work.