How I Finally Earned My Keep
This week I've been in high stress mode because my Wealthy Affiliate fees are due any day now. The benefits of my membership here are incalculable, and I don't want to ever give up this program. However, paying this bill each month usually leads to a row at home since I haven't earned commissions during the month to pay them. This morning, however, I finally turned a corner. I woke up to notices of two massive sales! And guess what?!? I've earned enough to pay for this month and next! Praise God -- it's an answer to my prayers!
There are two changes that I made this week that I believe led to these sales. First,in going back through various trainings about sales conversions, the one thing that stood out to me was the need to tell people what you want them to do. I've always been more the type to recommend or suggest rather than tell. But as an experiment this week, I added "Order [item name] Now" buttons to the end of my product review posts. Second, I didn't link to these products in any other way besides those buttons. In other posts, I've sprinkled affiliate links throughout. I can't remember now which trainer said it, but essentially each link in a post is a separate call to action. That can get confusing and overwhelming for readers. By contrast, one bright button at the end of the post makes it clear what you want them to do.
While I can't be certain this tactic will convert longterm, I can say that the two posts I adopted this strategy with are those that converted this week. We'll see how this continues to unfold, but I feel like I've finally had a breakthrough in understanding this process.
In the meantime, I don't have to stress about arguments at home over my Wealthy Affiliate membership fees this month or next! Woo-hoo!