About MarlaineB
Rank 1464
766 followers Joined August 2016
Hey WA people, So several years back I tried out affiliate marketing, made a few websites, made a few sales, learned a LOT, and then let

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asked in
Pay Per Click Marketing

Hi everyone,

I'm trying to figure out PPC, how the keyword rules from companies actually work.

Each of my merchants over at Share-a-sale (and CJ or the like) lists

You ,may also see here

https://blog.hubspot.com/marketing/ppc

Level six and seven of the Affiliate Bootcamp covers PPC in great detail.

Thanks Abie. I’ll check them out again… maybe I missed something that answers my question.

No worries, and most welcome! I hope you find what you are looking for.

don't you just add curiosity about what the product is rather than telling them exactly what it is...
so - parents find the best present for your child - a learning : doing present that will fill the room with smiles....
or whoever the target market you are going after...
so you don't need ot mention the name of the subscription at all at this stage- on the landing page maybe..so they are not suprised when they click to go over to there...

Thanks… I am actually hoping to find out how to do a PPC adgroup targeting a very specific product review, without using the company name if it’s not allowed.

Maybe Cratejoy was a bad example!

Hmm. How do I do an ad group (PPC) for a specific Weber gas grill if I can’t say “Weber (model xyz) review” because Weber doesn’t allow “Weber” used in PPC? (Just pulled Weber as an example… not sure on their rules). I guess that’s more my question.

sell the future...the benefits of the grill ...
convenience ( gas powered) ,heating control, size ( enough room for a family meal), etc...

The review part I get… thanks though!
It’s the PPC part I’m curious about. If I can’t use the brand name in the ad group, how do I target people who want to review that specific grill?

you don't need to use the name - use the features - target people wanting a new grill rather than a weber grill...
what is the unique selling point of the weber grill....
how do the features become benefits and use them as your ads...
write out bullet points of the benefits and then try to take them one stage further by saying 'so what' why would i want that benefit...

Again, thanks. I appreciate the tips on writing reviews but my question is re PPC keywords :)

i take it you have gone therough this

Working my way through a bunch of them! Thanks! :)

Based on their note: Affiliates may not bid on any version, variation or extension of our trademarks

It looks like you cannot use any keyword with their brand in it for PPC.

Ok… makes things a bit more complicated but good to know.

Hi, Marlaine

I’m not sure about the answer to your query, but I recommend you watch Vitaliy’s premium plus classes on Bing and Google PPC.

They have absolutely everything you need to know and then some. He has really mastered the process!

You can ask him your keyword questions in the class comment area.

How is it going with your site ranking on Google? Has that improved?

Frank

Haha... funny! I JUST finished watching the first one in his series! :) On to the next then.

No change. But I haven't done anything really since last week. Mostly spinning my wheels a bit, trying to get a better idea of which approach to take to spark life back into the site. Considering PPC but I want to make sure I do a good amount of research before jumping into that.

Ask Kyle to weigh in on your site ranking problem and Vitaliy is a great PPC resource!

I’m sure a lot of people with excellent websites are in your predicament so it’s just a matter of getting some expert input.

Good Luck, 😊
Frank

I did send Kyle a message a few days ago but haven’t heard back yet. I know he’s pretty busy though, so I’m being patient… but also researching and learning what I can. :)

Great Plan! 👍

See more comments

Ppc keyword rules - how do they work?

Ppc keyword rules - how do they work?

asked in
Pay Per Click Marketing

Hi everyone,

I'm trying to figure out PPC, how the keyword rules from companies actually work.

Each of my merchants over at Share-a-sale (and CJ or the like) lists

You ,may also see here

https://blog.hubspot.com/marketing/ppc

Level six and seven of the Affiliate Bootcamp covers PPC in great detail.

Thanks Abie. I’ll check them out again… maybe I missed something that answers my question.

No worries, and most welcome! I hope you find what you are looking for.

don't you just add curiosity about what the product is rather than telling them exactly what it is...
so - parents find the best present for your child - a learning : doing present that will fill the room with smiles....
or whoever the target market you are going after...
so you don't need ot mention the name of the subscription at all at this stage- on the landing page maybe..so they are not suprised when they click to go over to there...

Thanks… I am actually hoping to find out how to do a PPC adgroup targeting a very specific product review, without using the company name if it’s not allowed.

Maybe Cratejoy was a bad example!

Hmm. How do I do an ad group (PPC) for a specific Weber gas grill if I can’t say “Weber (model xyz) review” because Weber doesn’t allow “Weber” used in PPC? (Just pulled Weber as an example… not sure on their rules). I guess that’s more my question.

sell the future...the benefits of the grill ...
convenience ( gas powered) ,heating control, size ( enough room for a family meal), etc...

The review part I get… thanks though!
It’s the PPC part I’m curious about. If I can’t use the brand name in the ad group, how do I target people who want to review that specific grill?

you don't need to use the name - use the features - target people wanting a new grill rather than a weber grill...
what is the unique selling point of the weber grill....
how do the features become benefits and use them as your ads...
write out bullet points of the benefits and then try to take them one stage further by saying 'so what' why would i want that benefit...

Again, thanks. I appreciate the tips on writing reviews but my question is re PPC keywords :)

i take it you have gone therough this

Working my way through a bunch of them! Thanks! :)

Based on their note: Affiliates may not bid on any version, variation or extension of our trademarks

It looks like you cannot use any keyword with their brand in it for PPC.

Ok… makes things a bit more complicated but good to know.

Hi, Marlaine

I’m not sure about the answer to your query, but I recommend you watch Vitaliy’s premium plus classes on Bing and Google PPC.

They have absolutely everything you need to know and then some. He has really mastered the process!

You can ask him your keyword questions in the class comment area.

How is it going with your site ranking on Google? Has that improved?

Frank

Haha... funny! I JUST finished watching the first one in his series! :) On to the next then.

No change. But I haven't done anything really since last week. Mostly spinning my wheels a bit, trying to get a better idea of which approach to take to spark life back into the site. Considering PPC but I want to make sure I do a good amount of research before jumping into that.

Ask Kyle to weigh in on your site ranking problem and Vitaliy is a great PPC resource!

I’m sure a lot of people with excellent websites are in your predicament so it’s just a matter of getting some expert input.

Good Luck, 😊
Frank

I did send Kyle a message a few days ago but haven’t heard back yet. I know he’s pretty busy though, so I’m being patient… but also researching and learning what I can. :)

Great Plan! 👍

See more comments

asked in
Everything Wordpress

I want to put my Google Analytics and Amazon ID html codes in my header.php file, but as I have a child theme set up, the header.php file isn't available. The only two files av

You can add codes in the header.php via FTP using Filezilla or your preferred FTP platform. Just be careful not to delete strings or place it in the wrong field/line! 💀

You can use the Ad Inserter plugin, as you do not want to edit your themes files directly as you will lose your changes when the theme updates or if you change your theme.

I hope you get it figured out.

We do what Phil suggests.
However if you want to do it using a child theme,. you can download a copy the parent theme to your PC (of course you will need to make sure it is the same version. Access the header.php put in your google analytics code and then put that file in your child theme at same location as in parent. (it probably will be at the theme root level.) Then the child theme header.php will overwrite the parent php.

I am not sure what you mean by adding your Amazon id to your header. We add ours in the related posts.

Thank you! I'll look into it!
There's an html code snippit that I had to put in the header area - well, 5+ years ago when I started this site? Maybe things have changed.
I appreciate your chiming in!

You are so very welcome.

As for amazon code, even 5 years ago we never put anything in the header.php. Interesting. Not sure what that is.

Hi - I wonder if you are talking about the Amazon OneLink tool. You used to need to add this to your site but it's no longer necessary, Amazon links all your countries together automatically.

Hi Diane,
I'm not exactly certain... it's a script with my associates id info plus a bunch of other html that I can't quite interpret. :)
I moved it to one of my footer widgets and the blank/white space in my header shrunk by half, so it's progress. :)
Marlaine

why not add them to ad inserter plugin or headers and footers plugin....
why go to all the trouble of creating a child theme...
i never have any problems going this route ( ad inserter) and it gives me a useful plugin to place common units across my site as well...
you could add the analytic file to your root directory using file manager plugin - it works...
and the amazon one code is ideally in your footer...again ad inserter can cover this...
i hope you get it sorted
phil

Awesome, thanks! :)
I don't have a headers and footers plugin, or ad inserter plugin... I'll look into them.

See more comments

How to add code to header.php when using a child theme?

How to add code to header.php when using a child theme?

asked in
Everything Wordpress

I want to put my Google Analytics and Amazon ID html codes in my header.php file, but as I have a child theme set up, the header.php file isn't available. The only two files av

You can add codes in the header.php via FTP using Filezilla or your preferred FTP platform. Just be careful not to delete strings or place it in the wrong field/line! 💀

You can use the Ad Inserter plugin, as you do not want to edit your themes files directly as you will lose your changes when the theme updates or if you change your theme.

I hope you get it figured out.

We do what Phil suggests.
However if you want to do it using a child theme,. you can download a copy the parent theme to your PC (of course you will need to make sure it is the same version. Access the header.php put in your google analytics code and then put that file in your child theme at same location as in parent. (it probably will be at the theme root level.) Then the child theme header.php will overwrite the parent php.

I am not sure what you mean by adding your Amazon id to your header. We add ours in the related posts.

Thank you! I'll look into it!
There's an html code snippit that I had to put in the header area - well, 5+ years ago when I started this site? Maybe things have changed.
I appreciate your chiming in!

You are so very welcome.

As for amazon code, even 5 years ago we never put anything in the header.php. Interesting. Not sure what that is.

Hi - I wonder if you are talking about the Amazon OneLink tool. You used to need to add this to your site but it's no longer necessary, Amazon links all your countries together automatically.

Hi Diane,
I'm not exactly certain... it's a script with my associates id info plus a bunch of other html that I can't quite interpret. :)
I moved it to one of my footer widgets and the blank/white space in my header shrunk by half, so it's progress. :)
Marlaine

why not add them to ad inserter plugin or headers and footers plugin....
why go to all the trouble of creating a child theme...
i never have any problems going this route ( ad inserter) and it gives me a useful plugin to place common units across my site as well...
you could add the analytic file to your root directory using file manager plugin - it works...
and the amazon one code is ideally in your footer...again ad inserter can cover this...
i hope you get it sorted
phil

Awesome, thanks! :)
I don't have a headers and footers plugin, or ad inserter plugin... I'll look into them.

See more comments

asked in
Search Engine Optimization

Largest Content Paint (LCP), Cumulative Layout Shift (CLS), First Content Paint (FCP), renderblocking resources, excessive DOM size, ensuring text remains visible during we

UPDATE: Thanks to all of you for your input to yesterday's question! I did more exploring last night after the kids went to bed and decided to purchase WP Rocket plugin.

(My other avenue of exploration was hiring an expert on Fivrr to help fix all the problems, but there was just something not so comfortable about handing over access to my site to someone random... I'm guessing it would have been ok. I sent out an inquiry to someone highly rated but didn't hear back in 18hrs... must have been a sign?) Anyhow - I bought the plugin. $49 USD for 1 site with support for 1 year.

Out of the box there were a few issues such as code that needed loading and script that needed to be added to the htpaccess file, but WA Site Support was quick to help with each of them.

I followed the instructional videos from WP Rocket and one by one turned on and checked the results (also watching my site in an incognito browser to make sure each change didn't "break" something). Very very quickly I could see some massive improvements! I slowly continued also removing now redundant plugins that WP Rocket also covers (image optimizers, lazy load, etc.) and checking after each change. The biggest jump was when I turned off BJ Lazy Load, fyi... must not be the best plugin!

My scores are almost perfect now across the board. Now to wait the approx 28 days for Google to validate my fixes and then hopefully my site will start seeing the love from google again!

Again, thanks to those who chimed in. Hope this update will be useful to someone else struggling with the same technical seo stuff.

Also - I followed the advice given below and did switch the WA Site Speed from Extreme back down to Accelerated before going live with WP Rocket.

That's great to hear, Marlaine!
WP Rocket is so worth it! Plus, if you decide to renew after a year, you get a discount.

That's so awesome, thanks for the update.

Hi Marlaine,

I am sorry to be the bearer of bad news. You can get others to do what you want. It will cost you money.

If you are earning more per hour than paying someone else to optimize your website, then go for it.

Why don't you watch lessons on these topics and speed up the delivery to at least 1.5 times? that is what I do and it helps me speed up my learning curve. Just a thought.

Cheers.

Edwin

Well, I’m currently spending hours working on something making no money… might be worth the investment so that I can get back to profitable time use. Depends on how you look at it!

I would love to help you out, but I don't think it's allowed here that I advertise my services. If you run a website audit using Google Web Vitals, it will tell you what needs improvement, etc. The thing is, you need to have a little bit of technical background to do so. Some are pretty easy, some can be more complicated especially when you need help with scripts and all. I would love to check it out, but I'm not sure if it's not violating any rules here.

the main thing to remember is that google will not punish you ( unless you site is well into the red) and you will still get ranked...
and know that the top four core web vitals are averaged over hte last 28 days with at least 75% of the visitors passing their numbers...
but with loads of graphics and adverts then your site may be very slow on mobile...and that is what google is complaining about ..it is losing money...so wants you to speed up your site .....
there is a simple plugin with a wizard that can help a bit, but you still need to follow good practises to keep the speed up...
what is the plugin... it is called clearfy....
you will get Carson saying 'you don't need this' , i had this trying to help someone else....
but give it a try if you have a blog roll site....
if you have elementor then you will need to work a lot harder to get the speed issues sorted...
let me know how you get on Marlaine
phil

Thanks Phil. I'm looking into hiring someone through Fivrr to take a look at this. I feel like my wheels have just been spinning on this stuff for too long.
(I removed google adsense which majorly helped with speed, and don't have elementor. I just think there seems to be a lot yet to improve.)

there are a lot of little tweaks that you can make ot your site, if you know what you are doing...
but if you don't then you may break it...
wprocket is ok, i tried it on a few of my sites and have got fair results... a lot of others have got fantastic results straight out of the box.. so i reckon i must be doing something wrong....
but remember that anything you get done on fiverr for the core web vitals you want to watch the improvement over 28 days...it won't be instant...
removing adsense will improve the speed, sometimes trememdously...weird as it is supposed to be part of google...
i remember Carson saying that you don't need another caching program, but i have always found it helps...with wprocket you do need to turn off the one here...
but it is seeing how your site works and what can be done with it to improve matters, and that is case by case, and sometimes page by page...make sure they go through different types of pages to ensure all of them are good...
so getting someone to work on it maybe a good idea and asking them about how to keep it there ( so you find the good working practices to stick to)....

Hi, Marlene

Let us know how you make out. I will be curious to find out what happened.

Frank

I installed the Hummingbird Plugin for my speed issues and it has helped.

I used Hummingbird on my other site, and it did make a difference.

Hi Marlaine. I've just tried some of the stuff Feigner recommended. I started with Clearfy and saw a bit of a change.

Then I looked up up one of the issues that Google reports, which led me to installing a plugin callled Autoptimizer instead. Since installing it 30 minutes ago, I have seen notable improvements in page speed for mobile which has been the bane of my existence since I started here at WA.

For the first time ever, I am seeing a few greens, whereas before (and I mean for the past 3 years), it was all yellows and reds.

Thanks @feigner.

normally i recommend autoptimize and asyc javascript along with a3 lazy load....
but clearfy is a lot simpler and for standard blog sites will normally speed things up a lot...
you may still have to work on the core web vitals a bit more as these are done on a site by site and posiibly a page by page basis...

I love it!

I use Autoptimizer and it vastly improved some of the issues I was having. Not sure it will help you but it might be worth it to try before spending money on hiring someone.

Erlene

Thank you!

Hi, Marlaine

Consider changing your theme to Generate Press if you're not already using it. It is very lightweight and fast.

If that doesn't fix your core vitals problem, consider using a cache plugin.

Google notified me that the mobile core vitals for my site was failing. My site is very graphics intensive. Site Support told me not to be concerned, but when Goggle tells you they are not happy with your site speed, I think that should be taken seriously.

My solution was to use the WPRocket plugin and disable the WA cache. Now Google PageSpeed insights gives me mobile results in the 90's - usually 95-99%. It did take quite a bit of configuring.

I don't know who to refer you to for hiring an external company to fix core vitals.

Frank

That's awesome Frank! So happy for you.

Yeah, It's a paid plugin, but it really made a huge difference. I just checked it 5 minutes ago: PageSpeed Insights Mobile 99, Desktop 100. The site really does load visibly faster.

As Phil mentioned, Google will not penalize you if you have poor ratings, but Goggle was giving me poor-to-failed ratings, and that was bugging me.

Hi Frank,
I'm already using Generate Press :)
I was curious about the WP Rocket plugin... I've definitely read about it already in my searching. Glad it's working for you.
My page speed oddly enough is good, both mobile and desktop... but my core vitals show failing urls.
And digging in shows things that definitely could be fixed if I knew what I was doing...
Marlaine

How did you figure out the settings for WP Rocket? Did you turn off SiteSpeed here at WA and upload WP Rocket?

WP Rocket took my Google Core Vitals from failing to pass, so maybe it's worth a try.

Also, check your site speed on Google PageSpeed Insights, not GT Metrix, etc.

You might also consider using GeneratePress Pro version. It doesn't run faster but the support is totally different and they will usually answer you in less than a day. "Elements" and "Local Templates" alone are worth the upgrade! There's also a ton of configuring features that are not available on the free version.

Hi, Steve

Yes, I totally disabled WA site speed. After that, I just changed one thing at a time in WP Rocket and kept checking my readings on Google PageSpeed Insight until my mobile and desktop speeds were consistently in the green.

I went into GSC and notified Google that I fixed the problem (failing Core Vitals), and asked them to validate it. They follow their core metrics on your site for 30 days and then report back to you. They verified that the problem was fixed and it has never recurred (fingers crossed)!

See more comments

Has anyone hired an external company to fix core vitals?

Has anyone hired an external company to fix core vitals?

asked in
Search Engine Optimization

Largest Content Paint (LCP), Cumulative Layout Shift (CLS), First Content Paint (FCP), renderblocking resources, excessive DOM size, ensuring text remains visible during we

UPDATE: Thanks to all of you for your input to yesterday's question! I did more exploring last night after the kids went to bed and decided to purchase WP Rocket plugin.

(My other avenue of exploration was hiring an expert on Fivrr to help fix all the problems, but there was just something not so comfortable about handing over access to my site to someone random... I'm guessing it would have been ok. I sent out an inquiry to someone highly rated but didn't hear back in 18hrs... must have been a sign?) Anyhow - I bought the plugin. $49 USD for 1 site with support for 1 year.

Out of the box there were a few issues such as code that needed loading and script that needed to be added to the htpaccess file, but WA Site Support was quick to help with each of them.

I followed the instructional videos from WP Rocket and one by one turned on and checked the results (also watching my site in an incognito browser to make sure each change didn't "break" something). Very very quickly I could see some massive improvements! I slowly continued also removing now redundant plugins that WP Rocket also covers (image optimizers, lazy load, etc.) and checking after each change. The biggest jump was when I turned off BJ Lazy Load, fyi... must not be the best plugin!

My scores are almost perfect now across the board. Now to wait the approx 28 days for Google to validate my fixes and then hopefully my site will start seeing the love from google again!

Again, thanks to those who chimed in. Hope this update will be useful to someone else struggling with the same technical seo stuff.

Also - I followed the advice given below and did switch the WA Site Speed from Extreme back down to Accelerated before going live with WP Rocket.

That's great to hear, Marlaine!
WP Rocket is so worth it! Plus, if you decide to renew after a year, you get a discount.

That's so awesome, thanks for the update.

Hi Marlaine,

I am sorry to be the bearer of bad news. You can get others to do what you want. It will cost you money.

If you are earning more per hour than paying someone else to optimize your website, then go for it.

Why don't you watch lessons on these topics and speed up the delivery to at least 1.5 times? that is what I do and it helps me speed up my learning curve. Just a thought.

Cheers.

Edwin

Well, I’m currently spending hours working on something making no money… might be worth the investment so that I can get back to profitable time use. Depends on how you look at it!

I would love to help you out, but I don't think it's allowed here that I advertise my services. If you run a website audit using Google Web Vitals, it will tell you what needs improvement, etc. The thing is, you need to have a little bit of technical background to do so. Some are pretty easy, some can be more complicated especially when you need help with scripts and all. I would love to check it out, but I'm not sure if it's not violating any rules here.

the main thing to remember is that google will not punish you ( unless you site is well into the red) and you will still get ranked...
and know that the top four core web vitals are averaged over hte last 28 days with at least 75% of the visitors passing their numbers...
but with loads of graphics and adverts then your site may be very slow on mobile...and that is what google is complaining about ..it is losing money...so wants you to speed up your site .....
there is a simple plugin with a wizard that can help a bit, but you still need to follow good practises to keep the speed up...
what is the plugin... it is called clearfy....
you will get Carson saying 'you don't need this' , i had this trying to help someone else....
but give it a try if you have a blog roll site....
if you have elementor then you will need to work a lot harder to get the speed issues sorted...
let me know how you get on Marlaine
phil

Thanks Phil. I'm looking into hiring someone through Fivrr to take a look at this. I feel like my wheels have just been spinning on this stuff for too long.
(I removed google adsense which majorly helped with speed, and don't have elementor. I just think there seems to be a lot yet to improve.)

there are a lot of little tweaks that you can make ot your site, if you know what you are doing...
but if you don't then you may break it...
wprocket is ok, i tried it on a few of my sites and have got fair results... a lot of others have got fantastic results straight out of the box.. so i reckon i must be doing something wrong....
but remember that anything you get done on fiverr for the core web vitals you want to watch the improvement over 28 days...it won't be instant...
removing adsense will improve the speed, sometimes trememdously...weird as it is supposed to be part of google...
i remember Carson saying that you don't need another caching program, but i have always found it helps...with wprocket you do need to turn off the one here...
but it is seeing how your site works and what can be done with it to improve matters, and that is case by case, and sometimes page by page...make sure they go through different types of pages to ensure all of them are good...
so getting someone to work on it maybe a good idea and asking them about how to keep it there ( so you find the good working practices to stick to)....

Hi, Marlene

Let us know how you make out. I will be curious to find out what happened.

Frank

I installed the Hummingbird Plugin for my speed issues and it has helped.