Hit by the Google Product Review Update (Aug 2022). Now what?!?
Published on September 6, 2022
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I was hit by the Google Product Reviews Update. Slammed actually. My website is several years old and about 2/3rds of my posts were lengthly and intensive "10 best ___ of 2022" style posts.
Bing and Yahoo are still ranking most of them in the top 5, but in Google, there are like, just 5 in the top 100 now. Huh?? And I can't figure out why those ones stayed, while the others dropped off the face of the web.
I'm feeling at quite a loss as to what to do from here.
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1) Do I cut my losses and just start over with a new site? Feels like "what's the point", if Google can erase all that work in a mere few weeks.
2) Do I sacrifice my integrity and adjust/edit my reviews to change the style from "here's what I've gleaned from reading through countless reviews of these products FOR you, and here are all of the pros and cons for each", to "I've personally tried these out and this one is my favorite because when I did XYZ with it, it... " - which would definiltey be a lie. I did not buy 12 different grills, for example. So that's not the answer. Plus, going this route would take up a TON of time and effort which may or may not be even worth it. Google is so fickle. (Makes me angry when I look at what IS currently ranking and it's thin, useless, generic pages from huge websites. My reviews were better quality by far, haha.)
3) Do I venture into the world of PPC advertising? Many of my posts converted very well. So... do I take the risk of learning and loosing money for a while til I get the hang of it?
4) Do I just truck on, keep building big, thick, quality reviews like I was before (without buying the items) and hope that some day Google randomly reverses its rankings for my site?
-- Is anyone else having these questions and thoughts and uncertainty right now? What are YOU doing with your "Best of" review sites, that were nice and profitable up until a short time ago?
Marlaine
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