Bloom's Taxonomy (and How to Use It to Write Reviews)
Hi Everyone!
Marc here again with yet another an article on:
how to apply your brainpower to create the conditions you want!
In this case, I digress from my usual theme of mindset, which I introduced here:
https://my.wealthyaffiliate.com/marchanna/blog/mindset-homeo...
Nevertheless, what I will have to say about Bloom's Taxonomy of Learning should become a razor to hone your self-education for the rest of your lives!
More on that later. For now, I want to talk about an example of using Bloom.
The issue is how to how to create a thorough, quality review and avoid getting that bad reputation for doing a poor job on a review.
The reason I'm doing this now is that Tiffany Domena https://my.wealthyaffiliate.com/tdomena
asked me to elaborate on her blog here:: https://my.wealthyaffiliate.com/tdomena/blog/the-1-reason-th...
She discusses the reasons WA reviewers get complaints and I believe it's more than partly due to the lack of quality insight provided in the reviews.
By the way, I also recommend this important training by Tiffany about getting WA referrals:
https://my.wealthyaffiliate.com/training/60-referrals-in-30-...
She's up-and-coming folks, she's a true Ambassador for WA, paving the way, not socializing on the road! She's becoming one of the successful ones here, so pay attention to Tiffany!
Okay, so.....
What is Bloom's Taxonomy?
As is evident in the chart, Bloom's Taxonomy is a hierarchy of learning. Basically, without knowledge, you can't comprehend something. If you can't comprehend something, you can't apply the knowledge.
Furthermore, without having applied the knowledge, it's very difficult to analyze information. The ability to analyze elements of related knowledge allows us to synthesize new information.
Only then, with that entire foundation, can we evaluate what is before us.
SO WHAT, you ask? Well,
A Review is an Evaluation!
I think people don't realize that they can't do a good review without showing the reader that they are entitled to make an evaluation!
If you haven't built up the building blocks of Bloom's Taxonomy in your review, then your review will be a) full of holes b) probably flawed and c) full of opinions rather than meaningful evaluations.
Show your readers you KNOW what you are talking about and that you are ENTITLED to make a review because you have demonstrated you have LEARNED thoroughly.
Put together meaningful information showing you have the knowledge and comprehension about their product.
Then -- oh yes....
You have to do the application part!
Which means you have to BUY or SIGN UP for their program!
In this way, you can become fully aware of their MARKETING FUNNEL!
Then, and only then, can you analyze the quality of the program, synthesize a comparison with WA and finally, provide a meaningful and convincing evaluation.
My advice -- Build your review around Bloom's Taxonomy and:
Make Sense, not Nonsense!
cheers, Marc.
Recent Comments
18
Very good post. Reviews are not easy for me, and I can use all the help I can get. You offered some good points. Thanks.
Glad it could help you out, Fran! As I've mentioned, I've used Bloom many times to write student papers and it's quite a flexible framework to use for many tasks.
It feels natural because this is actually how our mind assimilates information, so if you write a review in this style, it can appeal subconsciously to the audience.
"Make sense, not nonsense", Hahahaha! Thanks for the shoutout Marc. I get what you're saying now. I agree we have to build that context, trust and authority to show we are relevant enough to provide a thorough review.
I have done reviews on products and services I haven't bought...many. When I do those, I don't try to make the illusion that I've bought it. I present what other customers are saying whether I've bought the product or not.
I try to make my review where the reader can save time from having to go from site to site by summarizing a general consensus of what people are saying: good and bad. In that way, the slant (negative or positive) isn't solely based on my judgement--that's how I do it.
Thanks for explaining this. It definitely makes sense.
Hello Tiffany, glad you checked out this post :)
As for the application stage and buying the products, I definitely understand that you may feel it necessary to skip this purchase.
As you present the idea in your review indicating you haven't purchased it, I think that disclaimer is okay. I just think doing the purchase carries more weight.
You bring up a good point of analyzing other reviews as part of your overall review. Glad you mentioned that one! You're spot on there to include this as well -- just goes to show you've done a *few* more reviews than I have!
cheers Marc
I read a lot of other reviews when I do mine and present a general consensus of the overall customer satisfaction for all the reviews I do. That way, even if it's something I regularly use and love, readers can get a better perspective on what types of customers like the solution, which ones may not, and the benefits and limits.
I know my target audience isn't always going to have the same preferences as I do, and I base my reviews around that hypothesis. For example, my husband has a construction company. He uses a different accounting software than I do. Both are good, but I don't need the complexity, so I try to point differences out like that in my reviews.
I could go on and on with differences on the vendors we use, but it doesn't make either a bad option. That's just how it goes. If my target audience was more narrow, it might work a little different, but I prefer doing it this way.
Starting out, without seeing which reviews are really going to spark interest or get the most traction, I think it might not be that great of a financial decision to buy every product if reviews are the majority of the content. Once the content is ranking and people are showing interest in the review, that's when I think it could add more value to either interview a customer further, interview the vendor, or go further into the funnel yourself.
That's my take. Otherwise, I would've spent 10s of thousands easily in my first year, and alot of it would've been crap I could tell was crap from the outside. Haha.
I think that whatever boundary conditions you set for yourself, Bloom methodology is still applicable. So if buying the product is out of the question, then you've chosen to analyze and synthesize the information you have. To me. it sounds as if your reviews are useful. cheers Marc
Great and useful information; it makes total sense when I read your post and I believe this is applicable and useful for everyone in WA, however, most people have probably not thought of it. Thanks for sharing!
thanks for your comments! I've written literally hundreds of academic student papers using Bloom as a basis so I guess it just has become a habit for me -- and I thought, why not do the same for a review! cheers Marc
A real blast from the past, I have not heard of Bloom's Taxonomy since college. Thanks for the post!
Jeff
I do agree.
It happened to me as well, that I wanted to write a review about specific product - but I just could not get anything on the paper..
I was stuck.
The reason was that I did not comprehend the review enough.
I was jumping from reviewing to writing… and the end it took me 8 hours to finish the article…
Thank you Marc. Wow that is thorough. And seems spot on.
You kept it simple too. I got it.
Ken
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Thanks for this post, it really make
sense and I think I will use it .
Thanks for your help!
Ingrid
I'm really glad you think it might help with your reviews, Ingrid!
Always a pleasure to see you stop by!
Marc