SEO Knowledge: Internal Link

Last Update: January 02, 2019

What is an Internal Link

An Internal Link is when you link a page or post from your site to another page or post within your site. You also use specific words to link with.


For example, these words will link to another of my posts here in WA:

SEO Knowledge: Meta Description

The Benefit of an Internal Link

When you create an internal link on your page/post, it gives Google a way to crawl your pages and learn what the page is about by reading the anchor text that you are using to link with.

So when you internally link with certain words, this helps Google understand the relevancy of the page/post you are linking to and thus helps with rankings.

How to Create an Internal Link

Highlight the text you wish to link and press the link icon within your editing toolbar. From there, simply start typing the page/post you want to link and it will display.



When creating an Internal Link, ensure you are doing the following:

  • Have at least one internal link in your page/posts
  • Use relevant anchor text
  • Have the link open in the same window
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snaaaz Premium
Hi Jay, This is what is anchor link right? My understanding: Any text linked to a certain page is the anchor text and the link is the Anchor link.
And You've said the new link should open in the same window, why is it so? I mean is' it not better to make the link open in new window.
thanks
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magistudios Premium
When you have internal links open in a new tab, this is considered an exit to the site thus increasing your exit rate within Google analytics and could lower your rankings.
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snaaaz Premium
OMG, I did not know that. Glad I asked this question and thanks for your reply Jay.
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AnisChity Premium
But Jay I thought if I link to a high authority site and a visitor follows that link, I get an extra boost in search rankings as Google loves that? Or maybe you mean if too many people click on the outbound +(inbound links that open in new tab) that will increase the exit rate?
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chender684 Premium
You are talking about external links to other sites. Jay is referring to internal links to your own site and other pages within your site.
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Noteboom Premium
Thank you, Jay.
I have two questions.
A) 2 internal links and one external in 600 - 1000 words, realistic? Of course natural in the text.
2) How many teams have you said that you are a fan of? :) Can be not wise because we sports fans have a huge memory about things like that! :)
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magistudios Premium
Hi Johann,

A) Yes, this is fine.
B) I change my mind on team all the time like a penny stock! lol
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chender684 Premium
An excellent follow up to my post a few days ago.

Here it is for those who missed it:
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AlanJE Premium
That is very useful Jay, thanks a lot, Alan
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LOConnor1 Premium
This is super helpful, thanks for sharing.
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Talk2Ray Premium
Wow Jay thanks for this.
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Roo824 Premium
This is also a good way to follow up with aged content.
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FKelso Premium
Yes, thanks to your suggestion I try to find an internal link or two for each of my posts.
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SimeonDixon1 Premium
Hi Jay. Thanks for this explanation on internal link.
I take it that the link is or should be a word or phraze with relevance to the page or post.Am I right?
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magistudios Premium
Hi Simeon,

That is correct.
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Debs66 Premium
Fabulous post as always.

Those red trainers lol. I just see you slouching back with your hands behind your head chilling out lol with a big grin on your face.

I dont know why they just shout out saying!

"Hoy you lot I am chilling"

:))
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magistudios Premium
That's how I roll yo.. lol
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Debs66 Premium
Lol
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JoeMag23 Premium
Hello Jay. I am just coming back to try again to be successful. Procrastination has kicked my butt long enough.

I have one comment on your post. I first learned while going through the training to make your links open in a new window.

That way when they close that window there is still a tab open for your site. If it opens in the same window, when they close that they're gone. Please elaborate.

Congrats on your 4 year Alive-versary. I look forward to learning plenty from you and the WA family.

Ever Forward,
Joe Maggio Jr
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magistudios Premium
Hi Joe,

When you have internal links open in a new tab, this is considered an exit to the site thus increasing your exit rate within Google analytics and could lower your rankings.
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Cav1966 Premium
ah ha moment you my friend are wonderful
I keep them on internal links but know I have the clarity as to why LOL
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JoeMag23 Premium
Then what was the lesson pertaining to if not for internal links?
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magistudios Premium
I'm not entirely sure which training you're referring to, but it was most likely external links.
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JoeMag23 Premium
Thanks for the tip Jay.
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chender684 Premium
Really, when did that happen? Opening in a new window is how we are taught here. Is someone changing the training every time Google updates their algorithm?
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Cav1966 Premium
Should you have at least 1 internal link per post than ?
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magistudios Premium
Hi Cathy,

Yes, that is correct.
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Cav1966 Premium
Thank you will make adjustments than I don't have them on every post.
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mystyle Premium
Very helpful Magi studio, thanks a lot, what about external links?
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magistudios Premium
I have another post on that shortly.
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mystyle Premium
Thanks Magistudio, I'll be waiting for it.
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