SEO Knowledge: Internal Link

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What is an Internal Link

An Internal Link is when you link a page or post from your site to another page or post within your site. You also use specific words to link with.


For example, these words will link to another of my posts here in WA:

SEO Knowledge: Meta Description

The Benefit of an Internal Link

When you create an internal link on your page/post, it gives Google a way to crawl your pages and learn what the page is about by reading the anchor text that you are using to link with.

So when you internally link with certain words, this helps Google understand the relevancy of the page/post you are linking to and thus helps with rankings.

How to Create an Internal Link

Highlight the text you wish to link and press the link icon within your editing toolbar. From there, simply start typing the page/post you want to link and it will display.



When creating an Internal Link, ensure you are doing the following:

  • Have at least one internal link in your page/posts
  • Use relevant anchor text
  • Have the link open in the same window

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Recent Comments

65

That is very useful Jay, thanks a lot, Alan

This is super helpful, thanks for sharing.

Wow Jay thanks for this.

This is also a good way to follow up with aged content.

Yes, thanks to your suggestion I try to find an internal link or two for each of my posts.

Hi Jay. Thanks for this explanation on internal link.
I take it that the link is or should be a word or phraze with relevance to the page or post.Am I right?

Hi Simeon,

That is correct.

Fabulous post as always.

Those red trainers lol. I just see you slouching back with your hands behind your head chilling out lol with a big grin on your face.

I dont know why they just shout out saying!

"Hoy you lot I am chilling"

:))

That's how I roll yo.. lol

Lol

Hello Jay. I am just coming back to try again to be successful. Procrastination has kicked my butt long enough.

I have one comment on your post. I first learned while going through the training to make your links open in a new window.

That way when they close that window there is still a tab open for your site. If it opens in the same window, when they close that they're gone. Please elaborate.

Congrats on your 4 year Alive-versary. I look forward to learning plenty from you and the WA family.

Ever Forward,
Joe Maggio Jr

Hi Joe,

When you have internal links open in a new tab, this is considered an exit to the site thus increasing your exit rate within Google analytics and could lower your rankings.

ah ha moment you my friend are wonderful
I keep them on internal links but know I have the clarity as to why LOL

Then what was the lesson pertaining to if not for internal links?

I'm not entirely sure which training you're referring to, but it was most likely external links.

Thanks for the tip Jay.

Really, when did that happen? Opening in a new window is how we are taught here. Is someone changing the training every time Google updates their algorithm?

Should you have at least 1 internal link per post than ?

Hi Cathy,

Yes, that is correct.

Thank you will make adjustments than I don't have them on every post.

Very helpful Magi studio, thanks a lot, what about external links?

I have another post on that shortly.

Thanks Magistudio, I'll be waiting for it.

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