SEO Knowledge: Internal Link
What is an Internal Link
An Internal Link is when you link a page or post from your site to another page or post within your site. You also use specific words to link with.
For example, these words will link to another of my posts here in WA:
The Benefit of an Internal Link
When you create an internal link on your page/post, it gives Google a way to crawl your pages and learn what the page is about by reading the anchor text that you are using to link with.
So when you internally link with certain words, this helps Google understand the relevancy of the page/post you are linking to and thus helps with rankings.
How to Create an Internal Link
Highlight the text you wish to link and press the link icon within your editing toolbar. From there, simply start typing the page/post you want to link and it will display.
When creating an Internal Link, ensure you are doing the following:
- Have at least one internal link in your page/posts
- Use relevant anchor text
- Have the link open in the same window