SEO Knowledge: Meta Description
What is a Meta Description
A Meta Description is the page/post description that is shown within the Google search results.
Meta Description Character Limit: 155 Characters
The official limit is 160 characters, but I try to keep it at 155 characters.
The Benefit of a Meta Description
By using the Meta Description feature, it gives you the opportunity to customize what is shown within the search engine results. If you don’t use a meta description, Google will use relevant content from your post or page which could potentially not look as appealing.
How to Create a Meta Description
Within the All in One SEO plugin, there is an area where you can fill in the Meta Description. This is located below the edit area of your post or page.
When creating a Meta Description, ensure you are doing the following:
- Have your keyword in the Meta Description
- Limit the Meta Description to 155 characters
- Camel Case your Meta Description. This means to capitalize each word so it stands out
- Ensure your Meta Description is captivating so the potential audience clicks on your Google search result over others.