SEO Knowledge: Meta Description

Last Update: January 01, 2019

What is a Meta Description

A Meta Description is the page/post description that is shown within the Google search results.


Meta Description Character Limit: 155 Characters

The official limit is 160 characters, but I try to keep it at 155 characters.

The Benefit of a Meta Description

By using the Meta Description feature, it gives you the opportunity to customize what is shown within the search engine results. If you don’t use a meta description, Google will use relevant content from your post or page which could potentially not look as appealing.

How to Create a Meta Description

Within the All in One SEO plugin, there is an area where you can fill in the Meta Description. This is located below the edit area of your post or page.


When creating a Meta Description, ensure you are doing the following:

  • Have your keyword in the Meta Description
  • Limit the Meta Description to 155 characters
  • Camel Case your Meta Description. This means to capitalize each word so it stands out
  • Ensure your Meta Description is captivating so the potential audience clicks on your Google search result over others.
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PaulWatson Premium
Awesome advice - wow - so many little things to keep in mind.. Thanks Jay
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Lessismore Premium
Nice clear and concise post on an important subject. Thanks for the reminder!
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Norman3J Premium
Thanks Jay!

Cheers,

Norman
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FKelso Premium
You've answered a question I have had for a long time. I will go back and add meta descriptions to my posts.
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Cass51 Premium
Thanks Jay I have book marked this to read in more detail later. Appreciate you sharing this, Cheers Cass
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