Google Adwords doubled the budget overnight
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Google Adwords has launched a new plan, you have a daily budget and we are going to double it, with as result, you are out of budget half way the month, besides that, they are allowed to overspend 20% of the budget.
Am I crazy? Or do they cash out early? Do Adwords users have to divide their budgets into half now? What is sacred for a budget?
By the way, it's not a proposal, it's in working right away. People didn't have the change to adjust their budget, and it's not optional too. It can not be switched off.
Feels like Google tries to rip off it's advertisers.
Recent Comments
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Thank you. I have been thinking of putting one of my sights on Google Adwords, but I believe I will wait to see how this come out.
Well, I should say, it's better that they kept on suspending me.
I cannot advertise on Google.
All my ads that Google AdWords rejected are on Bing with no problem.
There are many social media channels anyway.
Yes. At least you get notified properly.
Google AdWords deals with superiority to the point that their users feel the animosity specially when they slap upfront suspension.
To think that users who are newbie like me, don't know which among my posts have malware or malicious.
Kindah think, "Are my posts xxx?" :D
Geez
Thanks for the reminder.
I only spend P855/day.
I got the same ROI on AdSense.
Sad thing is, I don't get conversions on Bing ads yet.
Only few clicks though high impressions.
Hi Loes. I received an email from Google Adwords telling me I had $75 worth of free advertising. I don't even have an Adwords campaign so I actually called them up using the number at the bottom of the email. Turns out I had to put money in the account first before I could draw down the $75! Needless to say, I didn't bother. Alanna
I've just read the official post from Google https://support.google.com/adwords/answer/1704443
It seems that some days will go over budget and some days will be under budget but they can't go over budget for the monthly billing cycle.
"...if we end up showing your ad too much – to the point where you accrue more costs than your daily budget allows for over a billing cycle – then we'll give you a credit for those extra costs."
So much for a budget Marion, it doesn't matter to them how much daily budget you set, they can spend the monthly budget in no-time, you want your advertisement spread through the month, not finished in 15 days
I see both the pro's and con's for this change. When you're getting a surge in traffic and getting clicks and/or conversions, you are now able to keep your ads running even though you didn't notice they had exceeded the daily budget and had a chance to adjust. That's the pro-side. The con-side is maybe you'd rather have the clicks coming on a slower basis throughout the month.
It really depends on what you are advertising as to whether this is good or bad or in between. If you'd rather have 30 in one day than 1 per day for 30 days, this is great. Otherwise, not so great.
Major point is that your cost per month will not change either way and it comes down to what you prefer as far as streams of clicks and possible conversions.
The point is, they take the lead, and you can't switch it off, you give a budget a day/per month, and they decide how it's divided.
I think a budget is a budget, how on earth they can decide to spend a double budget. That's not a budget anymore
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Don't know much about this business
have'nt used this facility as of yet
I haven't used this either, PB. But according to others, Bing has a much more transparent advertising program