Do Not Underestimate Bing Search Engine

byLoes

13.2K followers

7 years ago

Differences between Google and Bing

So in the optimization of websites, we must focus on Bing too. Fortunately, the SEO guidelines between Google and Bing do not quite differ. It is still about unique and qualitative content and you help search engines by specifying the different SEO elements (title, description, headers, text, images, and links) where your web page is about.

However, there are a few differences:

1. Bing seems to prefer sites for "big" brands
2. Bing seems to prefer "reputable" (older) websites of "solid" domains (examples: .eu, .gov
3. Bing seems to give more value to likes and shares on social media
4. Bing still values "exact match keywords"
5. Bing gives great importance to links to a page, which implies a good internal link structure within your website
6. Bing adds value to visual content like images and video

For example, Bing Organic's search results can be filtered by relevance, date, format, color, size, style, or people.

If you haven't done it yet, you should verify your website on Bing as well in the All in one SEO or in Yoast if you have that program.

Verify Bing with Yoast SEO plugin

Where stands the Bing search engine?

Bing is the search engine of Microsoft and has been growing since Microsoft introduced Windows 10. Bing has about 25%-30% of the (western) market, so do not miss this opportunity. And do not underestimate the power of the Bing Search Engine.