Succeeding With Golf Balls, Scaling With Shoes!

Last Update: January 25, 2021

People have this inherent concern that their niche is too narrow or specific and they are going to run out of content ideas or potential if they are too specific.

Anyone that is successful online knows that this is not the case and I can tell people until my voice box is gone that there is unlimited potential in any niche idea, but it doesn't make sense until I show real examples.

So here I am today. I am going to give you a real example of a niche that is seemingly VERY specific, that started off as something that may have been small and unsubstantial and has growing into a business doing well over $20MM in business and has over 160 employees.

That business, is

In recent months, I have worked with several people in the golf niche and I have also had people come to me asking if "golf balls" or "golf clubs" or something of that nature, was too specific. The answer is no.

In fact, golf balls alone is a billion dollar industry, with a great deal of affiliate opportunity and anyone that wants to establish themselves as an expert/authority in the golf balls space, has a lot of opportunity available to them (which is the case for any niche).

If I do a quick search in Jaxxy Alphabet Soup under the term "golf balls", I can get all sorts of results. In fact, I get 1,000's of ideas. One search, 30 seconds, and 1,000's of different directions and opportunities I could head within the Golf Ball space alone.

golf balls keywords

I stored those to the keyword list, which you see above and I got 20+ very low competition keywords in a matter of 30 seconds. Anything under 100 QSR is what I am after, and content that gets some traffic. In the case of a term like "automatic golf ball", I believe that would make for a cool article and would get searched more than the estimated traffic throughout the year, so I included it. And remember, this is ONE search and just a minute fragment of the awesome keywords I found, using the Jaaxy Alphabet Soup platform!

For those that are not familiar, as a premium member you can access Jaaxy Alphabet Soup from the main "Research" menu under the "Alphabet Soup" menu item.

Jaaxy Alphabet Soup

This is something that the brand has harnessed and taken advantage of for many years now, but it doesn't mean there isn't room for MANY more. There are plenty of blogs and websites leveraging the golf ball niche and driving a considerable amount of revenue through affiliate programs alone.

In fact, you can even promote through their affiliate program which pays 7% commission on all sales that you drive to their website through your blog or social media.

This is just one of many in the golf ball space alone, there are 10,000's of products within this ONE seemingly small niche that you make use of. There are lots of different brands of golf balls, different types of golf balls, customized golf ball sites, golf ball products/accessories, etc.

It's vast. But that is not where you have to end in this niche. surely didn't.

Moving From Golf Balls to Golf Shoes & Beyond

The thing about any niche, no matter how specific, is once you gain clout within that niche you can diversify and start to move into other facets in this niche.

A prime example is Their website topic is self apparent. It is golf balls. But if you go to their website, you will discover they are now involved in many other categories.

affiliate marketing

As you can see above, these categories include:

  • Golf shoes
  • Golf Bags
  • Golf Accessories (GPS, head covers, spikes, ball markers, divot tools, umbrellas, etc)
  • Sports Teams (branded and custom golf equipment)
  • etc.

That is how most companies diversify and scale their business and income. Although you may find that this is quite a unique example, almost every major corporation and thriving company has followed these same diversification principles.

Amazon started off primarily selling books. They are now the largest ecom website in the world, selling 100's of millions of different products. They are also one of the largest web services and web hosts in the world.

Apple started off making computers. They are now the highest valued company in the world with a majority of their revenue coming from mobile phones.

And look here at Wealthy Affiliate. We started off as a keyword list website. It is now the largest platform in the world for affiliate marketers, offering hosting, research platforms, a content creation platform, coaching, live training, and many website based products/services.

That is how it works. You don't start off targeting some broad demographic, you start off by offering a quality service, blog, and experience to a niche audience and then you diversify once you establish some authority and clout in your industry.

Whoever said golf balls is "too specific" of a niche is crazy! A new website in this space could one day be operating an 8 figure business, selling golf shoes and umbrellas while still only scratching the surface of their profitability potential.

Now get out there, get niche, and then diversify. You are capable of HUGE things if you focus on establishing something much more specific first. :)

I would love your feedback and thoughts here. What are your biggest issues or concerns when heading into a niche? Where do you have issues diversifying and building out your website? What are the biggest factors that hold you back on researching niche?

Please take a second to chime into the conversation below.

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mbrasseau Premium
Kyle, this is so true

Years ago the company I worked for rented office space in this swanky office complex. Other companies were also located in this building.

One day while I was getting coffee in the community kitchen, I struck up a conversation with someone from another company. I asked what their company did, he replied “hinges”. I said, “wow that’s cool you manufacture hinges”... he says “no, we distribute them.”

So that’s ALL this company did... this multimillion dollar company... was distribute hinges. They are certainly not something I ever think about on a daily basis, but it makes these guys millions. And they don’t even manufacture them.

No niche is too small.
Kyle Premium Plus
And to think you have to work within the weight loss niche to be successful online! This is what I always try to drive home to folks, hinges within the offline world is a HUGE niche, within the online world it is MASSIVE

Everyhouse has lots of hinges, every cupboard has hinges, every company that builds houses needs hinges, every office needs hinges, and people are starting to go online for everything.

Guess what this presents ALL OF US with. Opportunity, and a massive amount of it.

If you started with hinges and felt a need to diversify, there would be many ways in which you could do this.

Thanks for sharing your story Mona!
Eugene Premium Plus
"That is how it works. You don't start off targeting some broad demographic, you start off by offering a quality service, blog, and experience to a niche audience and then you diversify once you establish some authority and clout in your industry."

Kyle thanks for this post because your words have been my words all along, we need to find our niche related crowd and then give them the content they're looking for. Again great post. I'm glad I made the right choice of joining WA. I feel very much at home.
Thank you! Dear Kyle, I read your post and I see why you are the captain of this wonderful network, again thank you for your key ideas for a person who do not have enough projection for the detail of the routine, for your flashing lights calling with the legend: "Do not give up, for here", it is very comforting to have leaders with talent of heart that know how to give encouragement and do not reserve to give the best, this network never going to lose performance because the bases are very strong and based on fellowship and sharing, thanks to everyone for its beautiful presence because of the wide social value that each one has, for the open motivation to the possibilities, for the desire to improve, from my part I promise to bring new wisdom every day from the deepest part of my soul because everyone deserves it is like a good team of firefighters with a single goal shared by work, I appreciate them very much already and I hope they are very successful in their lives and above all with your loved ones who through you will have the opportunity to know the talent that for many seemed asleep, but in reality I only expected the opportunity to be valued and strengthened.

Best regards from me!
Defiant6 Premium
I think the biggest thing is that they doubt themselves and believe the niche they've chosen isn't profitable enough and think that there's no way they'll be able to come up with enough content to drive people to their website. I'll admit that I've thought this way many times myself.

I just have to remember that there are people that are taking action and are doing the things that we've always dreamed of or have always wanted. Sometimes I've thought my niche is too competitive and there's no way I can succeed, but one of my most favorite products in my niche has sold many tens of millions of copies to become one of the biggest selling video games in history and STILL sells so well even after a number of years of being released. There's no reason I can't get a piece of that pie, I just have to believe I can get it and take action to do it. Believe me, I've surprised myself recently on the amount of content I've created on my website for this particular game and how much longer my posts have been.
BobbyO Premium
Very informative and motivating. I started with a web site that is all about healthy living, with vitamin/supplements (physical) and meditations(for mental). Would it be better to create 2 different sites and work each niche independently, or follow with this "healthy living and meditation" whole (holistic) approach? Thanks for your blogs!
Bobby O.
TheCatherine Premium Plus
I am guessing that Kyle would tell you to have two different sites. I would create the site and concentrate on the physical side for 5 to 6 months and add the occasional mental post and then expand it. The more focused your website is the more you're likely to convert into sales so don't start all over the place and stay all over the place. Start with one thing and then expand it when ready
RAFStuart Premium
This is really interesting as I have recently been posting about should I have two websites, have received a variety of advice, still not sure of the right answer, however part of me says carry on as you are, as you are obviously well into this niche. The devil in me thinks that providing you do it slowly a second niche is a good idea. The reason is simple, you can use the second one to iron out any errors you may have made on the first one, and I believe that a second niche can keep your thought processes sharper.
Appreciate that many will disagree with me, but we all have our ideas, right or wrong which is what is so great about WA, we are allowed to express an opinion.
BobbyO Premium
Thanks, yes I appreciate your reply. I do believe I need to focus the opening on living a healthy life, and that way motivate the 2 areas. Thanks for the insight, it is definitely giving me more focus.
Bobby O.
BobbyO Premium
KatKatsKitchen ... love your handle! I think you have provided me with the answer ... start the first home page off with more focus. I was scattered and sending people in both directions at once, and it will be better to focus on improving health first, then provide 2 avenues to do it. Appreciate your advice!!
Bobby O.