Succeeding With Golf Balls, Scaling With Shoes!

Last Update: January 25, 2021

People have this inherent concern that their niche is too narrow or specific and they are going to run out of content ideas or potential if they are too specific.

Anyone that is successful online knows that this is not the case and I can tell people until my voice box is gone that there is unlimited potential in any niche idea, but it doesn't make sense until I show real examples.

So here I am today. I am going to give you a real example of a niche that is seemingly VERY specific, that started off as something that may have been small and unsubstantial and has growing into a business doing well over $20MM in business and has over 160 employees.

That business, is GolfBalls.com.

In recent months, I have worked with several people in the golf niche and I have also had people come to me asking if "golf balls" or "golf clubs" or something of that nature, was too specific. The answer is no.

In fact, golf balls alone is a billion dollar industry, with a great deal of affiliate opportunity and anyone that wants to establish themselves as an expert/authority in the golf balls space, has a lot of opportunity available to them (which is the case for any niche).

If I do a quick search in Jaxxy Alphabet Soup under the term "golf balls", I can get all sorts of results. In fact, I get 1,000's of ideas. One search, 30 seconds, and 1,000's of different directions and opportunities I could head within the Golf Ball space alone.

golf balls keywords

I stored those to the keyword list, which you see above and I got 20+ very low competition keywords in a matter of 30 seconds. Anything under 100 QSR is what I am after, and content that gets some traffic. In the case of a term like "automatic golf ball", I believe that would make for a cool article and would get searched more than the estimated traffic throughout the year, so I included it. And remember, this is ONE search and just a minute fragment of the awesome keywords I found, using the Jaaxy Alphabet Soup platform!

For those that are not familiar, as a premium member you can access Jaaxy Alphabet Soup from the main "Research" menu under the "Alphabet Soup" menu item.

Jaaxy Alphabet Soup

This is something that the GolfBalls.com brand has harnessed and taken advantage of for many years now, but it doesn't mean there isn't room for MANY more. There are plenty of blogs and websites leveraging the golf ball niche and driving a considerable amount of revenue through affiliate programs alone.

In fact, you can even promote golfballs.com through their affiliate program which pays 7% commission on all sales that you drive to their website through your blog or social media.

This is just one of many in the golf ball space alone, there are 10,000's of products within this ONE seemingly small niche that you make use of. There are lots of different brands of golf balls, different types of golf balls, customized golf ball sites, golf ball products/accessories, etc.

It's vast. But that is not where you have to end in this niche. GolfBalls.com surely didn't.

Moving From Golf Balls to Golf Shoes & Beyond

The thing about any niche, no matter how specific, is once you gain clout within that niche you can diversify and start to move into other facets in this niche.

A prime example is GolfBalls.com. Their website topic is self apparent. It is golf balls. But if you go to their website, you will discover they are now involved in many other categories.

affiliate marketing

As you can see above, these categories include:

  • Golf shoes
  • Golf Bags
  • Golf Accessories (GPS, head covers, spikes, ball markers, divot tools, umbrellas, etc)
  • Sports Teams (branded and custom golf equipment)
  • etc.

That is how most companies diversify and scale their business and income. Although you may find that this is quite a unique example, almost every major corporation and thriving company has followed these same diversification principles.

Amazon started off primarily selling books. They are now the largest ecom website in the world, selling 100's of millions of different products. They are also one of the largest web services and web hosts in the world.

Apple started off making computers. They are now the highest valued company in the world with a majority of their revenue coming from mobile phones.

And look here at Wealthy Affiliate. We started off as a keyword list website. It is now the largest platform in the world for affiliate marketers, offering hosting, research platforms, a content creation platform, coaching, live training, and many website based products/services.

That is how it works. You don't start off targeting some broad demographic, you start off by offering a quality service, blog, and experience to a niche audience and then you diversify once you establish some authority and clout in your industry.

Whoever said golf balls is "too specific" of a niche is crazy! A new website in this space could one day be operating an 8 figure business, selling golf shoes and umbrellas while still only scratching the surface of their profitability potential.

Now get out there, get niche, and then diversify. You are capable of HUGE things if you focus on establishing something much more specific first. :)

I would love your feedback and thoughts here. What are your biggest issues or concerns when heading into a niche? Where do you have issues diversifying and building out your website? What are the biggest factors that hold you back on researching niche?

Please take a second to chime into the conversation below.

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Defiant6 Premium
I think the biggest thing is that they doubt themselves and believe the niche they've chosen isn't profitable enough and think that there's no way they'll be able to come up with enough content to drive people to their website. I'll admit that I've thought this way many times myself.

I just have to remember that there are people that are taking action and are doing the things that we've always dreamed of or have always wanted. Sometimes I've thought my niche is too competitive and there's no way I can succeed, but one of my most favorite products in my niche has sold many tens of millions of copies to become one of the biggest selling video games in history and STILL sells so well even after a number of years of being released. There's no reason I can't get a piece of that pie, I just have to believe I can get it and take action to do it. Believe me, I've surprised myself recently on the amount of content I've created on my website for this particular game and how much longer my posts have been.
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BobbyO Premium
Very informative and motivating. I started with a web site that is all about healthy living, with vitamin/supplements (physical) and meditations(for mental). Would it be better to create 2 different sites and work each niche independently, or follow with this "healthy living and meditation" whole (holistic) approach? Thanks for your blogs!
Bobby O.
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TheCatherine Premium Plus
I am guessing that Kyle would tell you to have two different sites. I would create the site and concentrate on the physical side for 5 to 6 months and add the occasional mental post and then expand it. The more focused your website is the more you're likely to convert into sales so don't start all over the place and stay all over the place. Start with one thing and then expand it when ready
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RAFStuart Premium
This is really interesting as I have recently been posting about should I have two websites, have received a variety of advice, still not sure of the right answer, however part of me says carry on as you are, as you are obviously well into this niche. The devil in me thinks that providing you do it slowly a second niche is a good idea. The reason is simple, you can use the second one to iron out any errors you may have made on the first one, and I believe that a second niche can keep your thought processes sharper.
Appreciate that many will disagree with me, but we all have our ideas, right or wrong which is what is so great about WA, we are allowed to express an opinion.
Stuart
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BobbyO Premium
Thanks, yes I appreciate your reply. I do believe I need to focus the opening on living a healthy life, and that way motivate the 2 areas. Thanks for the insight, it is definitely giving me more focus.
Bobby O.
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BobbyO Premium
KatKatsKitchen ... love your handle! I think you have provided me with the answer ... start the first home page off with more focus. I was scattered and sending people in both directions at once, and it will be better to focus on improving health first, then provide 2 avenues to do it. Appreciate your advice!!
Bobby O.
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DenzelSr Premium
Hello Again Kyle
With one of my blogs.was about Golf. Bags. Shoes. W/Fleets.
An golf Balls. Gloves. Ball retrievers. An cleaning equipment
For Clubs 1 thru. 9. One Driver one Putter. One pitchclub for
Low places.An A Putter that iselect an right handed.
This is for tough area's you get in to.

Cheers with Success
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Johnpavich Premium
Hi kyle,
I love success stories I could listen or watch them all day it gets me motivated.
I think I picked a good niche its vitamins and I could blog till the cows come home ! I just have to finish the learning process and start blogging a little every day in the morning before I start work because I know I will be a success , so thx for the inspiration !
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MashelleMS Premium
My niche is the "Natural Dog food" Industry I know that this is a HUGE popular topic in the pet industry and what pet owners are in search of. So I would love to get feed back in regards to narrowing it down a bit as to where to begin.
In regards to the original post that was A LOT of great information and something that I need to go and discover and learn in regards to the industry I will be focused on Thanks for the great information!!
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