Succeeding With Golf Balls, Scaling With Shoes!
People have this inherent concern that their niche is too narrow or specific and they are going to run out of content ideas or potential if they are too specific.
Anyone that is successful online knows that this is not the case and I can tell people until my voice box is gone that there is unlimited potential in any niche idea, but it doesn't make sense until I show real examples.
So here I am today. I am going to give you a real example of a niche that is seemingly VERY specific, that started off as something that may have been small and unsubstantial and has growing into a business doing well over $20MM in business and has over 160 employees.
That business, is GolfBalls.com.
In recent months, I have worked with several people in the golf niche and I have also had people come to me asking if "golf balls" or "golf clubs" or something of that nature, was too specific. The answer is no.
In fact, golf balls alone is a billion dollar industry, with a great deal of affiliate opportunity and anyone that wants to establish themselves as an expert/authority in the golf balls space, has a lot of opportunity available to them (which is the case for any niche).
If I do a quick search in Jaxxy Alphabet Soup under the term "golf balls", I can get all sorts of results. In fact, I get 1,000's of ideas. One search, 30 seconds, and 1,000's of different directions and opportunities I could head within the Golf Ball space alone.
I stored those to the keyword list, which you see above and I got 20+ very low competition keywords in a matter of 30 seconds. Anything under 100 QSR is what I am after, and content that gets some traffic. In the case of a term like "automatic golf ball", I believe that would make for a cool article and would get searched more than the estimated traffic throughout the year, so I included it. And remember, this is ONE search and just a minute fragment of the awesome keywords I found, using the Jaaxy Alphabet Soup platform!
For those that are not familiar, as a premium member you can access Jaaxy Alphabet Soup from the main "Research" menu under the "Alphabet Soup" menu item.
This is something that the GolfBalls.com brand has harnessed and taken advantage of for many years now, but it doesn't mean there isn't room for MANY more. There are plenty of blogs and websites leveraging the golf ball niche and driving a considerable amount of revenue through affiliate programs alone.
In fact, you can even promote golfballs.com through their affiliate program which pays 7% commission on all sales that you drive to their website through your blog or social media.
This is just one of many in the golf ball space alone, there are 10,000's of products within this ONE seemingly small niche that you make use of. There are lots of different brands of golf balls, different types of golf balls, customized golf ball sites, golf ball products/accessories, etc.
It's vast. But that is not where you have to end in this niche. GolfBalls.com surely didn't.
Moving From Golf Balls to Golf Shoes & Beyond
The thing about any niche, no matter how specific, is once you gain clout within that niche you can diversify and start to move into other facets in this niche.
A prime example is GolfBalls.com. Their website topic is self apparent. It is golf balls. But if you go to their website, you will discover they are now involved in many other categories.
As you can see above, these categories include:
- Golf shoes
- Golf Bags
- Golf Accessories (GPS, head covers, spikes, ball markers, divot tools, umbrellas, etc)
- Sports Teams (branded and custom golf equipment)
That is how most companies diversify and scale their business and income. Although you may find that this is quite a unique example, almost every major corporation and thriving company has followed these same diversification principles.
Amazon started off primarily selling books. They are now the largest ecom website in the world, selling 100's of millions of different products. They are also one of the largest web services and web hosts in the world.
Apple started off making computers. They are now the highest valued company in the world with a majority of their revenue coming from mobile phones.
And look here at Wealthy Affiliate. We started off as a keyword list website. It is now the largest platform in the world for affiliate marketers, offering hosting, research platforms, a content creation platform, coaching, live training, and many website based products/services.
That is how it works. You don't start off targeting some broad demographic, you start off by offering a quality service, blog, and experience to a niche audience and then you diversify once you establish some authority and clout in your industry.
Whoever said golf balls is "too specific" of a niche is crazy! A new website in this space could one day be operating an 8 figure business, selling golf shoes and umbrellas while still only scratching the surface of their profitability potential.
Now get out there, get niche, and then diversify. You are capable of HUGE things if you focus on establishing something much more specific first. :)
I would love your feedback and thoughts here. What are your biggest issues or concerns when heading into a niche? Where do you have issues diversifying and building out your website? What are the biggest factors that hold you back on researching niche?
Please take a second to chime into the conversation below.