Succeeding With Golf Balls, Scaling With Shoes!

Last Update: July 19, 2018

People have this inherent concern that their niche is too narrow or specific and they are going to run out of content ideas or potential if they are too specific.

Anyone that is successful online knows that this is not the case and I can tell people until my voice box is gone that there is unlimited potential in any niche idea, but it doesn't make sense until I show real examples.

So here I am today. I am going to give you a real example of a niche that is seemingly VERY specific, that started off as something that may have been small and unsubstantial and has growing into a business doing well over $20MM in business and has over 160 employees.

That business, is GolfBalls.com.

In recent months, I have worked with several people in the golf niche and I have also had people come to me asking if "golf balls" or "golf clubs" or something of that nature, was too specific. The answer is no.

In fact, golf balls alone is a billion dollar industry, with a great deal of affiliate opportunity and anyone that wants to establish themselves as an expert/authority in the golf balls space, has a lot of opportunity available to them (which is the case for any niche).

If I do a quick search in Jaxxy Alphabet Soup under the term "golf balls", I can get all sorts of results. In fact, I get 1,000's of ideas. One search, 30 seconds, and 1,000's of different directions and opportunities I could head within the Golf Ball space alone.

golf balls keywords

I stored those to the keyword list, which you see above and I got 20+ very low competition keywords in a matter of 30 seconds. Anything under 100 QSR is what I am after, and content that gets some traffic. In the case of a term like "automatic golf ball", I believe that would make for a cool article and would get searched more than the estimated traffic throughout the year, so I included it. And remember, this is ONE search and just a minute fragment of the awesome keywords I found, using the Jaaxy Alphabet Soup platform!

For those that are not familiar, as a premium member you can access Jaaxy Alphabet Soup from the main "Research" menu under the "Alphabet Soup" menu item.

Jaaxy Alphabet Soup

This is something that the GolfBalls.com brand has harnessed and taken advantage of for many years now, but it doesn't mean there isn't room for MANY more. There are plenty of blogs and websites leveraging the golf ball niche and driving a considerable amount of revenue through affiliate programs alone.

In fact, you can even promote golfballs.com through their affiliate program which pays 7% commission on all sales that you drive to their website through your blog or social media.

This is just one of many in the golf ball space alone, there are 10,000's of products within this ONE seemingly small niche that you make use of. There are lots of different brands of golf balls, different types of golf balls, customized golf ball sites, golf ball products/accessories, etc.

It's vast. But that is not where you have to end in this niche. GolfBalls.com surely didn't.

Moving From Golf Balls to Golf Shoes & Beyond

The thing about any niche, no matter how specific, is once you gain clout within that niche you can diversify and start to move into other facets in this niche.

A prime example is GolfBalls.com. Their website topic is self apparent. It is golf balls. But if you go to their website, you will discover they are now involved in many other categories.

<a href=golfballs.com affiliate marketing" title="golfballs.com affiliate marketing" style="cursor: pointer; max-width: 100%; height: auto;">

As you can see above, these categories include:

  • Golf shoes
  • Golf Bags
  • Golf Accessories (GPS, head covers, spikes, ball markers, divot tools, umbrellas, etc)
  • Sports Teams (branded and custom golf equipment)
  • etc.

That is how most companies diversify and scale their business and income. Although you may find that this is quite a unique example, almost every major corporation and thriving company has followed these same diversification principles.

Amazon started off primarily selling books. They are now the largest ecom website in the world, selling 100's of millions of different products. They are also one of the largest web services and web hosts in the world.

Apple started off making computers. They are now the highest valued company in the world with a majority of their revenue coming from mobile phones.

And look here at Wealthy Affiliate. We started off as a keyword list website. It is now the largest platform in the world for affiliate marketers, offering hosting, research platforms, a content creation platform, coaching, live training, and many website based products/services.

That is how it works. You don't start off targeting some broad demographic, you start off by offering a quality service, blog, and experience to a niche audience and then you diversify once you establish some authority and clout in your industry.

Whoever said golf balls is "too specific" of a niche is crazy! A new website in this space could one day be operating an 8 figure business, selling golf shoes and umbrellas while still only scratching the surface of their profitability potential.

Now get out there, get niche, and then diversify. You are capable of HUGE things if you focus on establishing something much more specific first. :)

I would love your feedback and thoughts here. What are your biggest issues or concerns when heading into a niche? Where do you have issues diversifying and building out your website? What are the biggest factors that hold you back on researching niche?

Please take a second to chime into the conversation below.

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Heather1018 Premium
this is super helpful, I've messaged you about my niche, worried that dog agility toys is too narrow. How many articles can one write after a few years!? But, knowing it can expand is helpful. I think the dog agility market is endless with repeat customers in every aspect. thank you!
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Lady18Esther Premium
Hi Kyle,
This great information and I enjoy reading through it But, I am truly worry, it’s so much information and I am not tech savvy.
I think I have a niche - cosmetics for women 50 plus, promoting thru an affiliate program thru various companies that sell these products. I think that I would diversify. I think I need to find out which companies, I can do The affiliate program with. Never built a website so I don’t know were to start or how set up a blog??????
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frugalbiker Premium
Another question..... should I be stopping to read "Kyle's Posts" or just continue with my training? I keep stopping to read the posts, however, most are farther along in training that I am, therefore I am getting confused.

So my question, stick with training, don't read Kyle's Posts on right side of screen or do both? Must say though, both will confuse me and I won't be properly concentrated on my training. That is one of the problems I have been having.

Thanks in advance for the community's speedy response, hehe. I'm stuck till I hear back! Thanks again.....
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newmarketpro Premium
If you are in training, just focus on the training. Kyle's posts that you see at the sidebar are additional source of reference which you can read later or if you are not in training.

That should gives you more focus.

:)

Joe
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smartketeer Premium
Hi Lisa,

I agree.

You should stick with the training to get a complete overview of the whole process.

Later, when you are already familiar with all those things, you can start paying attention to those posts

Regards,
Zed
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frugalbiker Premium
Thanks so much Zed, I really appreciate your input. There is so much going on, it's hard to figure out what I'm supposed to focus on.

But it makes sense to stick with the training. I just keep getting emails from everyone on all these blog posts. Wasn't sure if I was supposed to stop and read them. For now, I'll stick with ur advice and skip them, hehe.

Thanks again,
Lisa aka frugalbiker
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frugalbiker Premium
Joe,
Thank you so much for your response. I keep getting all these emails regarding blogs/posts that WA people have posted on the site. I was stopping to read them. But what u say makes a lot more sense. That's why I posed the question. Sticking with my training is what I have to do. So I know what I'm doing and don't get confused.

Thanks for getting me focused!

All my best!
Lisa aka frugalbiker
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smartketeer Premium
You're welcome Lisa!
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tommmm111 Premium
Thanks for the read Kyle and it's encouraging to hear to supportive advice. I feel ok in my niche and look forward to diversify but ... one day at a time. We have so much info and resources here at WA that there's no time for straying from the work. I hope it turns out good, in the long run. Good luck,

tom
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Dmandaddy67 Premium
Thank you for this post, Kyle. Not only is it helpful in a broad sense re: finding a niche, the golf niche is actually one that I desire to pursue, and golf balls in particular! I will look up golfballs.com and do some research. Any other tips or ideas that you have that could get me started in a good direction would be welcome.

As I golfer, I have recently begun to experiment and experience the benefits of trying to find just the right golf ball for your game. I also love to write about golf, discuss all the ins and outs of it, and talk about the components of the game as metaphors for life.

Thanks for any input. My wheels are turning!

Derin
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Igor13 Premium
Hi Kyle!

Thanks for sharing this great post. In the meantime, I realize more and more that the promotion of own niche becomes more and more important part of the online success. Thus, online (maybe offline as well) marketing is at the end the final most important link of the whole "online marketing chain", or the whole "online marketing and online success eco-system!"

Finding a niche becomes easier and easier, thanks to your lessons and tools we have on hand, but showing the niche to the world and driving traffic to the site becomes a dominating task when speaking about having online success in terms of sales and revenue.

So, I can only recommend, after finding the topic of the niche and building own website, and going through the training and lessons, to massively start promoting created content. The "big numbers game" (in terms of exposure) is still in place and it becomes more and more important. Of course, the valuable content must follow it.

Taking action and being patient is a must!

Best regards!
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alan47 Premium
I also feel that this is a really confidence-building blog as I have been struggling to expand my main website to-a-better-mind-set and resisting the temptation abandon it for another niche as I am also struggling to get traffic/comments and feedback. I believe I still have so much to learn here. Thank you.
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RemyOryan Premium
I am about 60 posts into a website now Kyle and I am seeing the results of jumping straight into the big thing too early (without specializing in something small first).
Whilst the traffic is constantly building I have noticed that it is a very small cluster of very related posts that bring in the majority (95%) of my traffic.

Once I re-grouped, stepped back and focused back on the small cluster again my traffic stepped up considerably.

We live and learn. Important thing is to get out there and have a go.
I will continue on the path until more littler clusters form and then one day they will all join together. Hopefully.
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Kickbacked Premium
Hi Kyle

The biggest question is when does a person try joining something like Amazon or Shopify?

Have noticed some people here at WA trying to join affiliate programs and then saying they were denied.

Some say it depends on the niche, am wondering if there is a certain amount of traffic necessary before we should apply?

Thanks for sharing your writing style!

Have a nice week!

Tim
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AffFranE82 Premium
Hi!
When I first started i had no idea what a niche even was. I believe at first we mate make it too broad because of lack of experience however as we get more into the training we will become more specific. All it take is time and patience.

Francesca
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SBulriss Premium
Great post. As a golfer I was immediately drawn and wanted to know more. The sport of golf itself draws so much interest that I can totally understand the limitless potential with a niche under golf. I especially liked your points about diversification. Also, thank you for the information on Jaxxy Alphabet Soup...I'm about to head over there and start looking for some new ideas for content for my site.
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sgregcrx Premium
I have the exact opposite problem.

Too much to write about not enough time to write it!

My niche is probably too diverse being usa city breaks. There is just endless content ideas i could write 2-3000 articles without much thought if only i had the time.

The good thing is i enjoy travel writing. And now the income is coming in I can start hireing writers to help out with the work load.
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MBreece Premium
I have similar issue. I hear ya. Maryann
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NamrataP Premium
Thank you Kyle, That was really informative. I guess initially it can be overwhelming for newbies like me which niche to choose, as one wants to choose the best product so one can get the best results but then again how do you define the "best product"?
I guess it is best to take it a step at a time!
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MikeC69 Premium
You will absolutely get it!
Best of success to you !

Mike
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NamrataP Premium
Thanks Mike, Wish you the same:)
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ValerieJoy Premium
Thanks for this post Kyle.

My experience is that my very first website started in 2010 has been successful because I chose a 'tight niche'. I didn't have a lot of knowledge and decided on something I got a lot of pleasure from which is a specific small dog breed. This website is now dropping because of lack of attention on my part, but I know how I can remedy it.

On the hand, I started an affiliate marketing website in 2015 which is a very different story. I'm still persevering with it because the affiliate marketing niche is something I enjoy. However, the success rate between those two niches is astronomical.

I know the great benefits of Jaaxy, but finding a wide enough variety of keywords for affiliate marketing related posts is a huge challenge.
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chief14nj Premium
funny, my niche is golf and i've been here 6 weeks and at page 1 site 1 on bing and sitting at #19 on google and have had 9 posts indexed already, you are right! no niche is to broad, i was worried about golf in the beginning but not any more
thanks to you
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Nqueen Premium
Thanks Kyle for this post. I am one of those who thought i didnt have much to write about under my niche, i even had to ask my mentor what to do next as it seems there was nothing else for me to write about, but with the sound advice and direction he gave me, as i followed it through, i have come to realise that i will never run out of things to write, not even in the next couple of years..

I believe the more time one takes to indulge in all this, the better you understand how it works.
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Kyle Premium
There is LOTS to write under, in any niche. There are likely 1,000's of topics and it comes down to understanding how to properly do research.

I suggest you check out the alphabet soup technique when you get a chance. It is going to open your doors to lots of ideas:
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Nqueen Premium
Thanks! I Will do just that...
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lmwhite Premium
I am building an affiliate website specifically around Udemy courses that teach people web development. Udemy sells digital products and has a great interface, so all I have to do is write good reviews and add other helpful content to my website. Once people are on the Udemy platform, there is a good chance they purchase a course, based on the sales that I've had trickle in.

I was concerned that digital courses on web development was too narrow of a niche, but it's not. I believe it's not at this point because even though I haven't made much money yet, once you make your first few sales, you know that you're onto something. I had taken so many Udemy courses myself, so it's great to be able to provide that service to people, helping them navigate the often confusing decision of which course(s) will teach them what they need to know.

Golf balls is a great example, too, and I also think about the toilet seat example Jay has been using in training, not to mention our old favorite football snack helmets! I believe this is true--anything can be a niche. You just have to post consistently, learn how to write well, try to help people, and success can absolutely happen.
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Kyle Premium
Web development is a huge space, people are looking to educate themselves and build a business and I think what you are going to find is that there are MANY other affiliate programs that you can leverage outside of Udemy, heck you could even leverage the WA affiliate program in that space.

Then you could diversify, there are many facets of web development and people that build websites, also need ______. Fill in that blank and you will have all sorts of directions that you can scale your business.
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crystalcl Premium
Thanks Kyle, for the "pep" talk. At first, I didn't think my niche was going to be broad enough, but as I go through the training, I am finding more and more ways to promote my site and more and more content to write about. Thank you for all you do to help us "newbies" feel like we can do this. I appreciate it immensely!

Crystal
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HudsonS Premium
This is not only motivating but also reassuring!

I believe a huge issue or concern with heading into a niche is that there are other internet giants already in it. It takes courage and belief in oneself to challenge the people already within a niche and carve a specialized name out from within! We all want to follow our interests and use what we uniquely are to make a name within that interest, but this can seem so daunting at times.

I am very thankful for the support network here at WA and this inspiring post, Kyle!
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Mark120 Premium
Kyle Hi! This is a great blog, I feel as thoughts are piercing through the fat-covered brain crust. I need your opinion and support in the niche that I am attracting for a long time. I do not dare to discuss the niche openly. This topic niche for all groups of people in all countries. How do I write to you: E-mail or private here? Answer me please and I will move faster in the lessons.
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JackieSmith Premium
Great information Kyle! Picking a niche can be quite overwhelming especially for beginners.

You hit the nail right on the head with this example and you've given me some ideas for my initial site that I left by the wayside as I thought the niche was too narrow.

Thanks for sharing!
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Lazyblogger Premium
This shed a new light on my keyword research, Kyle. Thanks a lot, I just killed with adding just 60 in a matter of minutes.

Before, I had more month at the end of my keyword research. Now I have more keywords at the end of the month. You rock!

Make it a great weekend.
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LouisaB Premium
Excellent and awesome post. Kyle, I must say that you really knows how to help your audience understand the analogue and concepts of the topic.
Learning and applying the Jaaxy Alphabet Soup technique is a perfect start for anyone to start out aright. As I'm learning to apply theses techniques surrounding my niche idea instead of narrowing it down so much. LouisaB~
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Calh60 Premium
Kyle, this is a well-written post and it reminds me of all the keywords I found when I started a few weeks back. I thought my niche was somewhat narrow and still do, however, I'm sure after I finally get my site up and running I will figure ways to scale up.
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AlanJE Premium
Hi Kyle, Thanks very much for sharing your advice. I have concentrated on one niche at the moment, and want to get some WA referrals as my next objective, having just finished the certification training and also bootcamp. Lots of distractions recently.

I am trying to learn from the more established ambassadors and successful affiliates to see how to do it. I note that some of them have very narrow niches, which seems to be the secret, not to get too broad an audience.
Best
Alan
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omcdaniel Premium
Hey thanks for that information, for a while there I was under the impression that my niche was too narrow. However as recommended once the keyword or phrase is applied to the jaxxy tool , it begins to broaden my content ideas. And with this strategy I will never run out of things the write about.

Thanks Again
Owassa
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newmarketpro Premium
You spot on Owassa. Jaaxy or even Google search would help us to expand the original ideas. It's a great technique to get ideas for our content.
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Fintyd Premium
Don’t forget to look into Google search console for the keywords listed there,insert these keywords in the page from where they were found,insert them into a readable sentence and Google will
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tommo1968 Premium
Great examples here Kyle, there is always room to move, up, down, right or left in any niche.

I checked my Amazon dashboard today to see items being bought in my niche that I didn't market. I did a bit of research and these items are selling well on Amazon and are high priced tickets too.

So now I have another opportunity to diversity. :)
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Glen B Premium
Awesome Post Kyle,

Alphabet Soup - Love it!

Right now I'm focusing on the promotion of Wealthy Affiliate. So I'm going to use Jaxxy and Alphabet Soup to see what other little gems might surface.

Also found something in your article that I'm going to do a video about. I can't say what it is because someone will steal it (laughing out loud).

I'll be moving into products at a later time I have lot's of great ideas for that.

Thanks for sharing!
- Glen
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omcdaniel Premium
I have to agree with you using the alphabet method is a great strategy to use, with this tactic there is endless opportunities of information to write about.

Owassa
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julesnp Premium
Good day, Kyle
Great post which I read a few times. I personally do not have any issues with finding a niche. I am growing in this wonderful field and improving my knowledge and reading a lot of posts from very competent bloggers on our platform. I thank you for sharing this very informative post.
Thanks again and have a great day Kyle.
Jules
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CherylK Premium
You rock, Kyle...seriously.

My biggest concern, just yesterday, was that my niche has too much competition. I spent all night trying to figure out if I should start over. I just this minute logged on and this is the first article I've seen. Going to look at my niche with a new perspective!

So thanks...I needed that!
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AlexEvans Premium
I couldn't help it had to jump on Jaaxy and start playing around, with golf balls, I am a happy camper, we have a powerful resource there for sure.
My take home is that it doesn't matter where we start it is where we manage to take it long term, thanks for the walkthrough kyle real food for thought, start small and build up.
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DBlanchard Premium
Thanks for the great refresher Kyle!

The main thing I get from your post is that there is no limit!

No matter what niche you chose, there is always another avenue to take, another angle to target.

The market is humongous (4 billion people) so there is always a place for the newcomer!

My main issue was finding new blog ideas, and diversifying my niche. But as time rolls along, and as I learn the tricks of the trade here at WA, and also with a tool like Jaaxy, it is a lot more feasible and encouraging.

Using these tools got me on Google's position one a couple of times already, and I consider myself "just starting out" so it's just a matter of keeping faith and taking action!

I've said it before faith is just another word for persistence!

Enlightening post! Thanks again!

Denis
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Kettei Premium
This has often been my fear - not having content to write (I faced it with one of my sites a few weeks ago).
Sometimes you just need to think outside the box to come up with some new ideas. In my case, I asked the WA community for advice and the members came up with some really helpful ideas. :)
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wallacediren Premium
I’m starting to understand more about a niche but do you have to have a website with a golf theme or can you use just about any of the themes. This is so new to me and I’m not very experienced with computers. But I have had a lot of experience with different types of businesses. I would really appreciate all the help I can get until I learn more about this type of business, I was always good at starting different types of businesses, thank you
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jvranjes Premium
You asked for feedback, so here is from me. I have a site which I started as a super narrow niche with the keyword in the title. So it is ranked for the site name as I wanted, position zero in Google (a featured post for the site itself). How better can it be?

BUT, I have had to expand niche two times in the past because of the lack of the material in the initial niche.

So I have a Frankenstein site now which sells nicely, not surprising in view of its ranking, but as I said it is a Frankenstein. I would never do this again, it is late now.

Your example of WA is not the most appropriate, this name can mean anything, it is very broad. The same holds for Apple and Amazon. Those names are not niche related.
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whitewabbit Premium
Thanks. Just what I needed to get me going again. ... stalled big time with my niche and felt I have run out of things to say very early on. ... avoiding getting on with it so started bootcamp to get my confidence and creative juices flowing but struggling again .....so this is great. ..hit the spot for me. .... my biggest fear is repition ..and juse regurgitation.. or is this OK?
Thanks
Kj x
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Jukkah Premium
I don't think SOME repetition is bad for your site. Just don't go overboard with it and avoid duplicate content. I know it can become hard to remember everything you've wrote as your posts start piling up. Sometimes I get these Deja Vous that I'm certain I've written this exact sentence before :D
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whitewabbit Premium
OK thanks for that. I think when I choose my niche I didn't know enough about affiliate marketing to look forward and see where the choice of niche could take me......
I am a little wiser now and would suggest to any newbies that they research well before launching in..... but now reading kyles post I feel a little more hopeful regarding expansion and new material
Thanksagain
Kj x.
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muhsayy Premium
Kyle, I understand the concept of picking a niche and getting started. Somewhere along the way, The mind seems to close up as far as deciding what new ideas to bring into the conversation. That is when you begin to wonder if the chosen niche is either too narrow or too broad. I simply take time for a breath and then begin running again.
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ToLiNoLi Premium
Hi Kyle,

A well promoted article, A+++ written, love it! :0)

Coming to your points:

Before you go into any niche, it is crucial for any serious business owner to first make a niche research plan. You should not just start, because you think it is fun and a hobby or you have a lot of expertise, as this will not guarantee you will have it easy to build authority out there.

Niche Research Plan: In here you do your research:

Who is your audience?
What is your audience looking for within this niche?
Who are your competitors?
Who can be your affiliate partners?
How big is this market segment?
How much money can be made here?
What side niches are connected through yours?
What products / services can you market?
How does the keyword ranking look, when going into this niche?
Create a competition comparison matrix: list what makes you standing out from your competition and compare then what your competition offers.

Once you have done this, you have done your homework and can see clearly now, if this is a profitable niche for you to act upon, if you are already profound in this field, that you can easily help and talk about that niche.

That is my approach to it Kyle. :0)

What do you think?


Stefan, ToLiNoLi
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Thijmen24 Premium
Dus that are the questions You meer toprubrieken wel yourself welk than.
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ToLiNoLi Premium
In my latest blog post: I listed an overview of Super Niches blog posts I wrote within WA (which you can also find on my profile) that can give you some ideas of awesome money making niches out there.

Also the training is talking about this a lot and you can think of niches yourself, what you are good at and start from there.

Here is another blog post from Eddy with an y in how to choose a niche: And if you have questions or you are not sure, just ask the community to help you with it.

Stefan, ToLiNoLi
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fleurallen Premium
I was going to suggest you include in a post but you already have, I have much to learn from you so will go and check it out... on a mission - I will crack this!
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AlanJE Premium
Hi Stefan
Your advice is Out Of This World as usual.
I will go and action that now, especially the competition comparison matrix, which I have not done before.
Best
Alan
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mbrasseau Premium
Kyle, this is so true

Years ago the company I worked for rented office space in this swanky office complex. Other companies were also located in this building.

One day while I was getting coffee in the community kitchen, I struck up a conversation with someone from another company. I asked what their company did, he replied “hinges”. I said, “wow that’s cool you manufacture hinges”... he says “no, we distribute them.”

So that’s ALL this company did... this multimillion dollar company... was distribute hinges. They are certainly not something I ever think about on a daily basis, but it makes these guys millions. And they don’t even manufacture them.

No niche is too small.
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Kyle Premium
And to think you have to work within the weight loss niche to be successful online! This is what I always try to drive home to folks, hinges within the offline world is a HUGE niche, within the online world it is MASSIVE

Everyhouse has lots of hinges, every cupboard has hinges, every company that builds houses needs hinges, every office needs hinges, and people are starting to go online for everything.

Guess what this presents ALL OF US with. Opportunity, and a massive amount of it.

If you started with hinges and felt a need to diversify, there would be many ways in which you could do this.

Thanks for sharing your story Mona!
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Eugene Premium
"That is how it works. You don't start off targeting some broad demographic, you start off by offering a quality service, blog, and experience to a niche audience and then you diversify once you establish some authority and clout in your industry."

Kyle thanks for this post because your words have been my words all along, we need to find our niche related crowd and then give them the content they're looking for. Again great post. I'm glad I made the right choice of joining WA. I feel very much at home.
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Thank you! Dear Kyle, I read your post and I see why you are the captain of this wonderful network, again thank you for your key ideas for a person who do not have enough projection for the detail of the routine, for your flashing lights calling with the legend: "Do not give up, for here", it is very comforting to have leaders with talent of heart that know how to give encouragement and do not reserve to give the best, this network never going to lose performance because the bases are very strong and based on fellowship and sharing, thanks to everyone for its beautiful presence because of the wide social value that each one has, for the open motivation to the possibilities, for the desire to improve, from my part I promise to bring new wisdom every day from the deepest part of my soul because everyone deserves it is like a good team of firefighters with a single goal shared by work, I appreciate them very much already and I hope they are very successful in their lives and above all with your loved ones who through you will have the opportunity to know the talent that for many seemed asleep, but in reality I only expected the opportunity to be valued and strengthened.

Best regards from me!
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Defiant6 Premium
I think the biggest thing is that they doubt themselves and believe the niche they've chosen isn't profitable enough and think that there's no way they'll be able to come up with enough content to drive people to their website. I'll admit that I've thought this way many times myself.

I just have to remember that there are people that are taking action and are doing the things that we've always dreamed of or have always wanted. Sometimes I've thought my niche is too competitive and there's no way I can succeed, but one of my most favorite products in my niche has sold many tens of millions of copies to become one of the biggest selling video games in history and STILL sells so well even after a number of years of being released. There's no reason I can't get a piece of that pie, I just have to believe I can get it and take action to do it. Believe me, I've surprised myself recently on the amount of content I've created on my website for this particular game and how much longer my posts have been.
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BobbyO Premium
Very informative and motivating. I started with a web site that is all about healthy living, with vitamin/supplements (physical) and meditations(for mental). Would it be better to create 2 different sites and work each niche independently, or follow with this "healthy living and meditation" whole (holistic) approach? Thanks for your blogs!
Bobby O.
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katkatskitchen Premium
I am guessing that Kyle would tell you to have two different sites. I would create the site and concentrate on the physical side for 5 to 6 months and add the occasional mental post and then expand it. The more focused your website is the more you're likely to convert into sales so don't start all over the place and stay all over the place. Start with one thing and then expand it when ready
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RAFStuart Premium
This is really interesting as I have recently been posting about should I have two websites, have received a variety of advice, still not sure of the right answer, however part of me says carry on as you are, as you are obviously well into this niche. The devil in me thinks that providing you do it slowly a second niche is a good idea. The reason is simple, you can use the second one to iron out any errors you may have made on the first one, and I believe that a second niche can keep your thought processes sharper.
Appreciate that many will disagree with me, but we all have our ideas, right or wrong which is what is so great about WA, we are allowed to express an opinion.
Stuart
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BobbyO Premium
Thanks, yes I appreciate your reply. I do believe I need to focus the opening on living a healthy life, and that way motivate the 2 areas. Thanks for the insight, it is definitely giving me more focus.
Bobby O.
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BobbyO Premium
KatKatsKitchen ... love your handle! I think you have provided me with the answer ... start the first home page off with more focus. I was scattered and sending people in both directions at once, and it will be better to focus on improving health first, then provide 2 avenues to do it. Appreciate your advice!!
Bobby O.
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DenzelSr Premium
Hello Again Kyle
With one of my blogs.was about Golf. Bags. Shoes. W/Fleets.
An golf Balls. Gloves. Ball retrievers. An cleaning equipment
For Clubs 1 thru. 9. One Driver one Putter. One pitchclub for
Low places.An A Putter that iselect an right handed.
This is for tough area's you get in to.

Cheers with Success
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Johnpavich Premium
Hi kyle,
I love success stories I could listen or watch them all day it gets me motivated.
I think I picked a good niche its vitamins and I could blog till the cows come home ! I just have to finish the learning process and start blogging a little every day in the morning before I start work because I know I will be a success , so thx for the inspiration !
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MashelleMS Premium
My niche is the "Natural Dog food" Industry I know that this is a HUGE popular topic in the pet industry and what pet owners are in search of. So I would love to get feed back in regards to narrowing it down a bit as to where to begin.
In regards to the original post that was A LOT of great information and something that I need to go and discover and learn in regards to the industry I will be focused on Thanks for the great information!!
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L13jordan Premium
Very helpful post! Thanks for explaining what to look for with the QSR, etc. I know that the golf industry has a lot of accessories. This was also motivating because when I do Google searches, everything seems so overwhelming, which made me think this business is saturated. However, I appreciate you ensuring us that there are unlimited affiliate opportunities.
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Truly Kyle
I slowed down on the process here as I was stuck and not very sure I'm able to do this....the above article is very inspiring. I'm still building my passion in this line of profession hoping that I will eventually make the best out of it. I'm not trying demoralise anyone as I'm very much out to change my stats...but need some little more push and explanation..... For those that are more familiar with the internet, please don't crucify me. Thanks again Kyle
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NichoalsB Premium
Your good brother. Work at your own pace and your own time and have fun with it! Wish you nothing but success!
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keishalina9 Premium
Wow! ... terrific post! ... so helpful -- clear and on point! ...

I'm going to re-think my whole foundational approach and already have some new ideas to implement.....well, at least check out.....

thanks kindly for your timely blog--very much appreciated....all the very best for continuing, upward success in all you do...

cheerio.... :)
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louisaparson Premium
Kyle,

My problem with thinking that I may be too specific is I might be targeting a niche that might not be online: seniors with no degree or experience with technology.

My hopes is that I touch base with friends and families of this audience and they can pass information on to them.

All the best,

Louisa
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JudsonH1 Premium
Thanks Kyle for breaking down the strategy of taking what appears to be simple niche and how it can expand. I like the steps and examples given in this article. The road map has already been laid out and it has been traveled. Now, get my butt in gear and do it. Thanks
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Shipwright Premium
Great post Kyle, I am pursuing a niche which is not my passion or interest but rather something that I believe to be a trend thus has the potential to make money out of. The more I have learned about and explored my niche , the more potential keywords I have discovered in the process, relating to different products relating to my niche, more like sub-niches. I have found that keyword research in Jaaxy has given me more topics to write about and therefore potentially rank. Bring it on!
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janbey Premium
Another great article Kyle, I think this adequately underlines the niche opportunities available to everyone.

Anyone out there on the internet can join Wealthy Affiliate with an idea and a passion. Create a website, learn the process then continual write good articles (or even average articles) about their passion and with the great guidance within WA can turn their passion into a good income producing vehicle/business.

Sometimes the smallest decision makes the largest impact that will change your life. -Age-
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SAWalden Premium
A very timely article - at least for me a total newbie. While reviewing the beginning lessons and spending every spare minute reading everything, I can the thought that each niche I was creating was not specific enough but specific is too specific?

Your examples are spot on - (Amazon, Apple, etc.). Like most anything in life you start with one "thing" and diversify as you grow.

I also read an article awhile back (I need to look it up) that stated the key to Amazon's success is as a business they keep raising the bar. Accomplishing an achievement / business goal is not the end destination. A successful business does not sit back and coast but instead looks for new product or service to offer. Once that is done, start creating another goal.

I think that same mind-set to never stop growing / learning is what has brought many of us here to WA.

And thank you Kyle for bringing your "never stop growing - never stop learning" mind set to create this most inspiring community!

Susan
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fleurallen Premium
Thanks, Kyle when reading your article I feel I understand the concept crystal clear but then applying it to myself suddenly I draw a blank.

This month as a result of the hot buttons training for month 5 of Super Affiliate, Masterful Marketing, I narrowed my niche from those that wanted to work from home to parents that want to work from home as it is a part of my own story and I feel I have much to offer this audience.

So do I niche it further down to single parents or single mothers or in a different way? Narrowing the niche to the essential tools for a home-based parent to succeed? Or in another way, niche to teachers that are now parents that have the knowledge to share or business professionals that are now parents and at home?

Sorry, 20 questions! Clearly, you've got me thinking!
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laurenjean Premium
Great questions, Fleur. If it were me, I see would choose the niche I'm most comfy with... Probably the one that described me best as I would relate to an audience who are experiencing similar Challenges to me. Not sure if that helps you? So I would go Moms who want to work at home rather than parents.
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fleurallen Premium
Thanks Laurenjean I hear you my only reluctance is there is already so much out their for woman however not much for dads but I’m not a dad! Maybe single mothers... I think I need to research it more
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herinnelson Premium
I love this article, Kyle! It surely heads everyone in the right direction! I, for one, have a Ladies Night In niche that started with chick flicks, recipe books, romance novels and all things that women would like to do on their night in with friends. I am now branching out to clothing, makeup, nail polish and beauty products! It does exceptionally well on Pinterest!

The sky is the limit with any niche, and you have so perfectly proved this! I'm sharing your article on Social Media and with all my referrals! Brilliant post! Thank you!

Erin ;)!
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Kyle Premium
Really cool, branching out is the natural process as you build out your website/business. You will know when you are ready and often times you can go MANY years before you ever have to even consider branching out.
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Vickic3 Premium
I love this article and believe any niche is only as small as your thoughts and research and you have given such a great example in this article Kyle
Thank you
Vicki
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Kyle Premium
Well once you understand how to research, NO niche is too small. I have always been in a surplus position with any niche I have entered into...too many ideas, and never enough time to tackle them all.
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pinkthistle Premium
thank you! my niche is not that narrow, maybe too broad, I dont know but I still wonder if I will run out of ideas to write about so I will continue to focus on a small area of my niche and move forward from there! thanks again, great post!
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Kyle Premium
You can choose a broad domain, and then you can narrow down things as you build it out. A broad brand is FINE, but keep your content topically specific when starting out.
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pinkthistle Premium
thank you.... that helps too. I was wondering???
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enstinemuki Premium
I have always believed the more narrow a niche is, the more you can do well. Narrow most often implies less competition. I learned of one guy blogging in the Ant niche and making a killing. Few people think they can venture into that niche.

Golf is a huge industry as you pointed out. Anyone interested in it should do massively well.
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Kyle Premium
It is the experts the reap the rewards online, so when you narrow down your niche to something specific, the path to be recognized as an authority and expert speeds up drastically. k

That leads to brand, authority and opportunity. Once you have that, then you can diversify with efficiency.
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ericcantu Premium
This is such a good and eye opening article for those who are concerned about that *perfect* domain name or niche. It shows that you can start small and then scale out, never running out of content ideas. I'm already excited about sharing this article with my referrals. Thanks, brother!
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Kyle Premium
It does tackle both the domain, and the niche. The domain can be anything, and that is why I tell people to choose something brandable. Imagine the idea of computers called "apple" when it started, sounds ridiculous. Not you think Apple, you think phones, technology, great products.

Same with Amazon? Isn't that a place in South America? A strange name but people hear Amazon and they think ecommerce.
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Hollshope Premium
Helpful information about niches and diversification principles. Amazon's history puts things in perspective. Thank you!
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Kyle Premium
It all started with...

I think that statement is something that every successful business can look back and say. Look at Nike and how they have evolved.

Even they are making golf gear, and were making golf balls and clubs for many years (until they realized there were more profits in clothing).
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EddySalomon Premium
This resonates for me. I've been thinking of expanding into other related topics on my blog. And I've seen other blogs do this as well. Once Google starts to trust your site as an authority they are more inclined to allow you to get into other topics because you've built up trust.
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Kyle Premium
Yeah, that is exactly it. Why spend all that time to create another blog and establish that authority, when you already have it and you can piggy back it to diversify in a similar facet of your broader niche category.
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EddySalomon Premium
Agreed
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magistudios Premium
Great example!

So much that I picked up a new domain for this niche:
BallsForGolf.com

What do you think?
Maybe a new WA Niche Case Study? :)
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Kyle Premium
I like it. That could definitely be a good niche case study, there surely are enough ballsy keywords to keep you busy for quite some time.
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vin8 Premium
Appreciate your point of view on diversifying, thanks for sharing.
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Kyle Premium
Gladly!
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nathaniell Premium
Another great example of how starting small can turn into other things later on, and how a domain name isn't *that* important in the long run. I'd have no issues ordering golf clubs from golfballs.com!
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Kyle Premium
Exactly, I am sure a lot of people's carts on GB.com are loaded up with clubs, golf bags, balls and some are really high ticket. A 7% commission goes a long way when people start dumping $1,000's on golf supplies.
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Labman Premium
Not interested in Golf Balls but I get the drift of your topic.

Pick a niche and dominate it then diversify. I have and am working on the diversity now.
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Kyle Premium
Exactly, pick a narrow niche, dominate it and then diversify within that broader category...or use the formula you have learned within the first niche, and apply that exact same formula to build a business in another.

Both are completely viable directions.
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DMalan1 Premium
What is QSR and why under 100 QSR?
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