How to Brand Yourself Online - It Starts From Day 1

Last Update: May 17, 2016



Few people consider this when the start within the online world because often times it feels as though they are “attempting” to make money.

That is part in parcel the problem. This is not an attempt at a real business. By coming to Wealthy Affiliate, you are learning how to properly build a business within any vertical or niche online, starting with your website and your domain name.

And this WILL become your brand. Your website is your brand. Your activities are your brand. And with time and as you accumulate authority within a given niche, your brand is only going to continue to increase. Every action you take online could potential lead to the creation or the depletion of your brand, so it is something that you need to take seriously and that you need to be “aware” of every step of the journey.

That is why you need to think long term, right from the very outset of your business

Think of some of the most successful brands.

I can think of a few off of the top of my head. Apple. A famous brand. They afford to sell things at a higher price than other companies because (a) they have an excellent product (b) they have excellent customer service (c) their focus is building something that is of the utmost quality. The focus on “being better”.

Think of how a brand has captured and KEPT your interest over the years. Was it because they were good at selling? Partly maybe. Was it because they had a great product/service that delivered? Yes. Was it because they helped you solve a problem and did so in a way that was very thoughtful? Yes.

Did they put the customer at the center of their developments, innovations, and support? YES!

That is how you build a brand.

What about an affiliate marketing site or an authority site?

So how does this translate into an online business, one that is being started from a mere “seed”, working towards something of much more substance.

Your branding online starts right from your domain name that you choose/purchase. This is going to be your personal brand and that is why we always recommend that you choose a domain name that is “brandable” when you build your business, versus targeting keywords or including a “trademark”.

You want to own your brand, you want to take hold of it, and you want to build out your website with a long term vision right from the get go. If you do, your chances of actually building a long term and very lucrative business online will increase drastically.

Need a "class" on branding?

Jay recently did a live class on branding, one that will offer you an incredible amount of insight into how to properly brand your website, your online business, and how to do so right from the get go.

You can watch the replay here (as many times as you like):

https://my.wealthyaffiliate.com/training/branding

Here are some of the topics that will be covered within this training

  • What EXACTLY is Branding?
  • How Branding Will Make You More Money
  • Some Awesome Branding Examples
  • The 4 Pillars of your Brand
  • The Tools for Branding
  • Live Q & A

Your website is a brand, regardless of whether or not it is an affiliate marketing business, an ebay business, an etsy store, a software company or an offline business. Just remember that and keep the idea close to you ever step you move forward in your business.

If you have any questions about branding your business online or you have any stories or experiences you would like to share, please leave your comments below.

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muyambigodfr Premium
What an eye-opener about branding. It's quite informative. Thanks for the guidance.
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Bill8321 Premium
Thank you Kyle I just noted that in my notes.
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thank for the value infos for starters
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delroy2222 Premium
Thank you Kyle, very helpful.
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RandB Premium
thanks Kyle very helpful
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Zdemeza Premium
Thanx Kyle this was very helpful for me before I start building my own website.

Great information. Will incorporate this when choosing my domain name.
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ddobson Premium
Branding seems a little difficult, I hope works out better than I think.
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Kyle Premium
Branding isn't an event, it is a collection of your activities and as you move forward and build out your website and your business, help others, etc...you will automatically be "branding" yourself.
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Learnn Premium
I am viewing everything and approaching everything with an open mind. My objective is to create a successful business I can be proud of.
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KatherineN1 Premium
Thanks for this information Kyle. I'm going now to this branding training.

Katherine
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That is certainly something I have to consider in detail before jumping in and thinking about purchasing a domain name and deciding on a Niche to market.
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mepsuccess Premium
Great wisdom and insight Kyle! I will be careful in selecting and branding my niche. Already in just a few hours of going through trainings I have learnt so much more. I have fundamental core beliefs of the way to be successful in whatever you do in life, which is by some very simple and proven strategies that can be applied no matter what you choose to do in life. I am looking forward to learning new and applying old if that makes sense, but also realise that some old traits need to be abandoned.
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PeterShelton Premium
Thank you Kyle, some sound advice that I definitely must give serious thought to. I will watch Jays webinar as soon as.
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odib Premium
This is what I want to learn and do. Set up a brand for building an online business.
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QYTan Premium
Branding our own brand using our own website. Thank you for bringing it up, Kyle.
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Cool this is what I was looking for a years ago. thanks
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GinaGo Premium
Thank you Kyle! ~Gina
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purityR Premium
Kyle,This is very great information, Came to understand all what branding is all about thank you very much.
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Loubelle Premium
I'm understanding more about the importance of branding thankyou
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lynnsam61 Premium
Kyle, thanks for this great info. I know branding is so powerful and instrumental to success that I really need to study this.
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great topic .
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LunaS2 Premium
Great topic. For me branding is very important, since my website is for a specific type of people and represents me completely. On the niche I am involved branding goes beyond my imagination.
Thanks, Kyle.
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TonyMonzon Premium
hi Kyle, i think a lot of people, including myself, we miss the part that our website domain is crucial to our success. Picking the right domain name for our business is the maker or breaker. thanks for the insights!
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DianneBee Premium
I think I should have gone through the complete training before actually doing anything, at least three times. It seems like I need to start all over again.Obviously this bears mentioning and repeating. Thank you Kyle.
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KWilt Premium
It's like you read my mind. I started one of my pages not even considering branding. The second webpage I put a lot of thought into before I chose it with branding in mind. The second page is not as pretty or as detailed and is about a month younger but is doing tremendously better than the first. I will definitely watch the video (probably several times) and believe in branding from the start.
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SadieChan Premium
Thanks Kyle, Branding our site together with our special Logo, USP, and Domain name will help built up the business in a long run. Will watch the video again. Regards Sadie.
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Thank you, I will watch this to learn more..
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DougAtkinson Premium
Great Kyle. Thank you.
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viyee Premium
Thank you very much Kyle. I am going to watch the video now. Appreciate that.
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bryanshipley Premium
Tganks for this Kyle. I will watch this training as soon as I get chance.
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AchuthanN1 Premium
Thank you for pointing this out.I will look at the training in detail.
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Paulbonyon Premium
Great teaching!!!
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BrenHalliday Premium
Thanks Kyle, great advice! Going to watch the video now :)
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LizPB Premium
Thanks for sharing!
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SamiWilliams Premium
Kyle,
Great reminders!
As important as remembering who our customer is!
Sami
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WAlfano Premium
Thanks Kyle for the good advice.
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Hi kyle I need assistance in building website...I guess I got too preoccupied at work to an extend that I neglected my business and I don't want to loose this opportunity to build something lucrative for me and my future generations to come
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GaryHelm Premium
Bang on lesson as per your usual Kyle.
I'm using my name as a domaun name and then subbing it with each website. It's pretty difficult to have your name duplicated although we aren't unique by any means. To me it adds tbat personal touch.
I like the way Jeff Walker uses his name and he seems to have no issues with success. If I'm not mistaken, I do believe you may have slso made this suggestion.
As always, I've enjoyed reading your writings..Thanks again Kyle.
Have an Awesome Week !!!

Gary
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MNorton Premium
Hi Kyle,
Thanks for the push, it was well needed. Have a good evening.
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holly68 Premium
Thanks for sharing Kyle! After I had read your post, I watched the video.
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cadam13 Premium
Thanks, shall do as heading into that part of course now. Caroline
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Loudu Premium
Great idea! It"s a new way to see it!
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kiliwia62 Premium
Great post Kyle, it can't be said often enough that Branding your business is very important, perhaps the most important part of any business. :)
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Maxahit Premium
This is the first time I have heard it put that way and It make sense
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Incomestream Premium
Hi Kyle,
Thanks for sharing this valuable information on branding - greatly appreciated. Will watch Jay's video now.
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PJonline Premium
Going there now! Thank you so much!!
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PMindra Premium
Hi Kyle,

Just watched the tutorial by Jay. Thank you. I'm still in the process of writing the first draft of the 3 pages as per the step-by-step Bootcamp(almost done) and while doing so, an idea came to me for moving forward.

Main Site (The branded one) serves as headquarters for other sites (subsidiary or franchises) and they link back and forth. Much like a multi-unit 'Brick and Mortar' Business.

Is something like this worth pursuing or would it be self-defeatist in the world of SEO and Ranking?

Also, let's say that I use a symbol or icon available in the 'Public Domain.' Could that lead into Copyright Infringement in the future?

Cheers.

Paul.
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GRUMPAED Premium
Hi there again Folks!
This Blog is as Spot on as it Get...thanks Kyle!!!
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ramirezjl24 Premium
Thanks Kyle. Much needed blog especially for a newbie.
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ricksr Premium
Fortunately I did start from Day1......and I am very glad I did and no second thoughts.
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ceekay50 Premium
Thanks for the info Kyle !
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The-Fran Premium
I appreciate your approach to brand building, Kyle. Wealthy Affiliate is a very good example of building and shepherding a brand. Its reputation is excellent.
--Fran
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JeffBoivin Premium
Hi Kyle and everyone
Business is a long term thinking process... I have just listen a U tube video by George Berkowski, (Founder and CEO of Ice Cream App), This video has been done at the Sillicone Valley Innovention Center.

And those who build a billion users with an app took seven years in average ... seven years ... Ok it is a billion users business :) but they build a BRAND at the beginning for sure. Thanks Kyle to remind us to build our brand right now at the beginning.

Cheers Kyle and to all WA members, Jeff
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Awesome tips! I need to figure out how I want to brand myself, this is very helpful in that aspect.
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Jkuik Premium
Thanks for the post Kyle!
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Great blog. Thank you Kyle.
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Megastar Premium
Thank you Kyle for the post. Will keep the importance of branding while setting up my online business.
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RickHash Premium
Good Advice. The more "long term" our vision, the better our decisions will be.
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KayWinkler Premium
Sound reasonable! Thanks for this great post.
Kay
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JimSullivan1 Premium
Great information especially for newbie like myself.Thanks Kyle
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dhicks35 Premium
Powerful post! Thank you.
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bigrog44 Premium
Thanks Kyle. Pretty soon i'm going to buy a new laptop. On that a start doing this thing. I'm going Saturday 2 buy it.
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Kyle Premium
Awesome, nice having a device you can be productive with. :)
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AlleyL Premium
An excellent blog. Thank you. The question in the online world is how to protect your brand. How do I create a domain name and then prevent others from using it or copycatting?
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Kyle Premium
There is no benefit to copycatting, Google doesn't reward copying and there are many things you can do if someone is stealing your content/ideas.

Brands are created, they cannot be stolen because they take time to create.
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AlleyL Premium
In Australia we have a patents office so that you can register a brand. It is illegal for someone else to use a registered brand. My question relates to how this applies online. I create a domain using my chosen brand name and then what prevents it from being used by someone else?
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forresth1 Premium
thanks kyle
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Chrissies Premium
Many thanks Kyle :)
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Rbobejr1960 Premium
Thanks Kyle!
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AriefWibowo Premium
I will watch it over and over again as I'm starting a new website.
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Awolin Premium
Thanks Kyle.
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Elelctrashel Premium
I enjoyed the notes on branding your product it made a lot of sense as to how this would help you achieve a following and ultimately an income.
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lynnsam61 Premium
Thank you Kyle. I will watch this!
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eliplank Premium
Thank you Kyle. I will watch the video again
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laurenjean Premium
Thanks Kyle. Will watch the replay asap.
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AnthonyMLM Premium
Thanks Kyle I'm watching it Now.
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Ecowarrior Premium
Thanks for the informative information, which is a great tool for use as I progress through each step of my tarining and building my websites! Thank you! Regards, Lisa
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Cynthiah1 Premium
Thanks Kyle. Awesome. I watched the Branding training. It was great
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energydrinks Premium
That is my goals
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wanjigin Premium
Hello Kyle, thanks for sharing! You have put it so well and I am going to apply this knowledge. I have been thinking how to create a brand and stick to it! Although,it has been a learning process since the day I started working on my website. I have made several revisions to reflect the domain of website, but now it is almost there.Thanks again for sharing!
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Kyle Premium
Funny enough, "sticking with it" is what will lead to brand creation and authority within any niche. It takes time, but anything that is substantial and valuable takes time.

A brand is like a snowball rolling down a hill, it will pick up speed as it grows bigger and bigger, but in the early stages it will move on the slower end.
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wanjigin Premium
You are right! It is a process and it takes time. The more you work on blogging and updating content; your brand will emerge and eventually create a brand that pays off. Thanks again for sharing.
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LyndiM Premium
Thanks Kyle. This clarifies my thoughts.
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TTsiga Premium
This is very true and feasible, however, "Have a vision of life that inspires you, and then try every day to grow closer to the fulfillment of that vision." Deepak Chopra. Before you decide on any action plan,branding should be a part of you and make sure you have defined what you want to do and what each of your objectives is trying to achieve and by when. Remember, it is important to produce some branding objectives that are appealing to you first before the next person and should be as tight and specific as possible.
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TTsiga Premium
While, the right attitude and approach is the road to success. However,miracles they do happen.....but for everyone there is WA. Branding, I will love this, Cheers mate!!!
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Kyle Premium
I agree with this, love it!
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agnesmarshal Premium
Awesome experience I've gone through wow incredible im already excited just reading between the lines as im reading my imagination running ahead of me its like i can see myself already arrived, as your reading, this journey becomes so real now im begining to understand why its important to form this structure properly. WA has a cool system Step-by-Step well worth the effort the only way to get there thank you Kyle for your support i appreciate you WA, to be continue....
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Kyle Premium
People have the natural tendency to run a short term "sprint", because they have a preconceived notion that success is fast. It is slow, like a brand, and it continues to grow and grow to amazing heights if you treat it like this.
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KatieMac Premium
Thank you Kyle for emphasizing this will check Jay's webinar out to
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Kyle Premium
It is a goodie. I know you are going to love it!
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RoopeshG Premium
Thanks for this. Going to slot in Jays Video, for viewing later during the day.
As you said, maintain the focus of helping your audience and offering help and service and information to them and the brand will grow.
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Kyle Premium
Awesome, enjoy!
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Timea Premium
Thank you
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edtay78 Premium
Thanks for sharing Kyle!
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eddieviray Premium
Thanks for the information. I'll bookmark this info.
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Sripada Premium
Thanks Kyle the topic on branding, reminded me how effectively I have to take care of my website as it is my asset as well as it should be audience favorite site it should be. Maintaining a logo or trademark these all will lead to branding. Nice topic at the right time for all new upcoming newbies online.
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Kyle Premium
It is an asset, definitely treat it like one. Like any asset, it can and will grow in value if you nurture it. Don't worry about a trademark or a logo for your brand, it is what you DO that becomes your brand. A logo and trademark are just layers to this which can happen with time.
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JMario Premium
Thanks for the info
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Kyle Premium
Gladly!
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JY2018 Premium
Cool! It's hard to build a brand and the next level of this a reputable brand.
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Kyle Premium
It's not hard at all. You just need to "feel" like you are building a brand and to remember that as you are building content, engaging with people, designing your site, scaling your business, coming up with ideas. It makes all the difference in the world.
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theresroth Premium
Thank you for this necessary re-focus of my goals, Kyle!
You're so right, it's so much like being a licenced professional, but much more than that, we'll take ownership of our "profession" through the unique way in which we setve our customers....and care about them.
Cheers
Therese
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Kyle Premium
It often times comes down to the perception of what you are doing. You are becoming an authority, and expert, a brand within any niche of your choice. It is not some "opportunity" or attempt to make money, it is much greater than that.

Your journey can be as profound as you make it...and as exciting as you want to be. Serve people, help people, engage people. Brilliance follows.
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theresroth Premium
THANK YOU.
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bjdluna Premium
I don't really know how to brand my business because I have or will have soon some pet supply ecommerce sites, and an affiliate alternative energy site that's not out yet, and I have my WA website but all of those things are totally different so how do I brand things like that, would each website get it's own brand? I'm not sure how to do this.
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Kyle Premium
You don't start with a brand, that is what you are going to work into establishing as you move forward. I could take ANY site, any domain, any URL and make it my long term brand. I just need to take ownership of the journey ahead.

You become a brand with time, through engaging people, through helping others, and through growing (working to get better with each day that passes).
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bjdluna Premium
ok so maybe pick one of my websites or more and work towards branding?
Thank you Kyle, I really appreciate your help.
Barbara
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Rich908 Premium
I watched it last week and got me thinking about branding my services - As usual, Jay delivers with passion and humour. He gets to you into taking action. I am very fortunate to be part of such a dynamic members club.
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Kyle Premium
So glad you enjoyed it Richard and education can't be successfully delivered without a bit of humour, a lot of captivation, and some real good knowledge share. :)
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Typhonie Premium
This is awesome! Makes me pat myself on the back for the domain name I chose/purchased! Thanks for the reassurance Kyle!!!!
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Kyle Premium
Awesome, sounds like you have a goodie!
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TechniSmart Premium
Kyle, from the domain... that's it.
Thanks for the bell ringer.

See you @ the Top!

--Michael
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Kyle Premium
Right from the first idea all the way to the last idea. That is the longevity of your brand, the hope is that the ideas and the focus on continually growing will always continue.
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MKearns Premium
Thank you for this post Kyle. I need to rewatch Jay's presentation and match to my website growth.
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Kyle Premium
Yeah, it is a great class. I think you will really enjoy yourself. :)
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Martstervt Premium
Thank you, Kyle, You make a good point that everything we do on the internet either helps or weakens our brand. I will book mark this as I want to see Jay's Webinar.

Marty
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Kyle Premium
A lot of people forget about it. You don't have to tread carefully, you have to act according to how you want your brand to be representing. If you are condescending, your brand will be viewed in that way. If you are positive, helpful and ethical, that is how your brand is represented.
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SheerJulious Premium
Yes Kyle thanks.. About 3 years ago I thought of an idea for a business, I have brand but could really use the direction. I love the way things are organized. Although at at times it seems overwhelming. If I focus on each step as it comes moving towards my goal becomes easy to see. I will check out the course. Thank you.
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Kyle Premium
That is exactly it. One step at a time, it will lead to something much more significant. We started out WA as a keyword list site, look at what it has become over the years.

Something much more substantial and the reason this is the case, is that we have nurtured and cared about our brand with every single interaction, with every single day, and every single improvement/innovation that has taken place here.

Treat your business the same way, you will have a very bright future ahead of you.
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katzee Premium
This is great, Kyle. I will check out Jay's branding class, too. I have recently changed my domain name in a move to build brand, and chose a new domain name for a new writer's website, but now don't like it, after seeing something similar. I'm worried I won't feel comfortable building my brand on it unless I change it, if i can be changed. If not, I will run with it as I did like it initially.
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Kyle Premium
I wouldn't "over worry" about the perfect domain when starting out. Look at Wealthy Affiliate, if we were to purchase a domain for a brand within this space and what we are and what we are represented as, it probably wouldn't have been our first choice.

We grew into it, we made it us, we became it and others acknowledged the brand as we moved forward. Instagram, Craiglist, Facebook, etc. I am not sure they would have been their first choices either, but they are huge brands and very well branded because of their product.

And Apple, come on. Strangest name ever, but when I think of Apple I think of cool products and high quality, not the fruit.
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yakitori Premium
This is awesome Kyle! I remember when I first started 2 months ago I was stuck about finding a domain name and this is exactly what you were talking about. That I should find one that's brand-able. My site is doing good so far and I'm excited to see where it goes!
Thanks Kyle!
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Kyle Premium
Yeah, too many people look for a "keyword rich" domain when starting out.

This is not always a bad thing as these types of exact match domains can be good for smaller little money earners (footballsnackhelmets.com), but in terms of a longer term and more scalable brand, it starts with a brandable domain and something you can represent yourself with.
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