Beer with Kyle Friday: Big Week Ahead – New UX & New Website

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2.4M followers

Hey Everyone,

This week’s episode is all about momentum, and we have a lot of it!

We're just days away from one of the biggest releases of the year. The new UX is on track for June 11th, and I want to give you a sneak peek at what is coming, along with a look at the brand-new Wealthy Affiliate public-facing website that’s also rolling out next week.

But first… beer.


This Week's Beer: Czech Dark Lager

This week, I cracked open a TMavý Pivo 13° Czech Dark Lager from Slow Hand Beer Company. I am usually not the biggest fan of dark beers, but this one surprised me. It reminds me a bit of Phillips Blue Buck, brewed right here in Victoria, BC—smooth, dark, but still drinkable.

Now let’s get into what's taking place next week.


New UX Launching June 11th

We are just 5 days away from rolling out the new UX to the entire Wealthy Affiliate community.

This is not just a design update—it is a full transformation of your day-to-day working environment, built to streamline your workflow, highlight opportunity, and create the space for innovation and efficiency.

Here’s a snapshot of what is included:

  • Completely redesigned interface
  • Communities platform (niche-specific environments to learn and grow)
  • All-new Core Training with simplified navigation
  • Leaderboards + Points Platform (earn revenue through engagement and content)
  • Fast, polished, and built with room to evolve

This UX unlocks the next chapter at Wealthy Affiliate, and it’s the foundation for much more innovation to come.


New Wealthy Affiliate Website

Alongside the internal update, we are also launching a brand-new WealthyAffiliate.com website.

While we recently went through an iteration, this new version is much more aligned with our direction and the broader opportunity we're helping people tap into.

Here’s what’s changed:

  • Cleaner, modern design using the latest technology
  • Live editing & testing for faster marketing updates
  • Dark mode + light mode built-in
  • More focused messaging around AI + online business opportunity
  • Engaging UI elements (like movement on calls-to-action to increase engagement)

We learned that using niche-specific backdrops and personalization didn’t impact conversions in a meaningful way. What people really want is clarity and vision, and that is what this new design delivers.


AI is the New Ground Floor

The online business world has entered a new era. We call it the AI Opportunity Era.

Tools and capabilities that used to require teams of 10–100 people can now be run by a single creator or small team. Whether it's:

  • Building websites
  • Creating content
  • Designing media
  • Writing code
  • Running entire businesses…

You can now do all of this as a solo entrepreneur with the right tech and the right training.

This is why we are reframing our messaging and our offer:

“The Online Business Revolution is Here.”

We are giving new visitors a 5-part AI launch video series, along with $10 in AI credits to start (subject to change or even increase). And yes....this will all go live next week too!


Your Feedback = Our Roadmap

None of this would be possible without the feedback from the community.

The tools blog post I ran a few weeks ago brought in a lot of great ideas. Many of those are making their way into our roadmap for Q3 and Q4.

We are leaning into faster iterations, more integrations, and smarter tools. That includes evolving the Hubs (now called “My Businesses”) and enhancing site support, which continues to improve behind the scenes.


Big Week Ahead

Next week is a huge milestone for Wealthy Affiliate:

✅ New UX
✅ New Website
✅ Clearer Messaging
✅ Bigger Opportunity

I am excited for what lies ahead— nd I want to hear from you.

Let me know what you think of the direction, the updates, and what else you would love to see next!

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Recent Comments

95

You had me at dark mode Kyle!

It's the one thing I desperately on my own sites and I'm powerfully grateful I'll have that option for my beloved WA office!

Accessibility for all! 💜🍉🐇🦋?✊🏼

Yes, dark mode...it is great, and I love using it. :)

Hi Kyle,

Counting down the time left :)
I love the new UI and just waiting to activate the dark mode :)

One question thought:
I have created affiliate links based on my audience interests as described in the video " ". Are these home designs still available in the new UI?

Thanks,
Maria

These home designs are going to be phased out. They didn't lead to any better conversions, and they actually hurt our ability to actually test and refine conversions as every click could potentially be through a different entrance.

We tested it, now we are moving on to a much improved page that will evolve quickly based on data and based on how the platform here at WA evolves. These are exciting times!

Thanks, Kyle. In this case, I probably need to make some changes on my end :)

You know that I am looking forward to this release. In the interim, I have 1 Question and 1 Comment.

Q: You mentioned that the "scenic" landing pages were not really helpful in drawing people in. With all of the places that I have used one, will I now have broken links?

Comment: I have been watching new members' rankings at 2.9 million for a while now, and have been waiting for the big 3.0! I see your new rollout says 2.8 million members.

Do I throw the 3.0 million-member press release in the trash?

Just bustin' your chops. This is a great release that is upcoming.

MrDon

Due to inflation, the number has decreased, while the cost of cheese curds has doubled!!!!

Joking.

Good catch, I did not even notice the difference.

You won't have broken links no, they will just be replaced by the default (as we are not going to be pushing these back drops any longer. We are moving into a real time updates environment, and we may be able to leverage AI at some point to even automate updates as it sees data points that lead to higher levels of conversions.

Front end conversions and the broader marketing message of the WA brand is something that we are always very focused on.

As for the member count, will look at that. Some of the information could have been pulled from different places, which is why these numbers can bounce around a bit. I will have a look at that, and see what the current number is and you will be the first to know about the 3MM mark!

Thanks for not making me search for the background links. One day in the not-too-distant future, one of our new members will be #3,000,000!

This isn't just an update; it's practically Christmas in June for us Wealthy Affiliate members! Can it be June 11th already?!

Seriously, the anticipation for this is off the charts. Every day feels like a week, and I'm practically vibrating with excitement.

Being part of a community that consistently innovates and gives us the tools to succeed like this isn't just lucky, it's a game-changer. So ready to dive into whatever magic Kyle and Carson have cooked up for us this time!

Who else is counting down the seconds?

Haha, it does feel a bit like xmas. We are excited to get it out there, there was a bit of scope creep but it is a very big update as we are basically recreating the entire platform, and in many ways reinventing WA.

Thanks for the kind words Eric as well. We plan on continuing to innovate on behalf of the community, and we have a lot planning post release, some of which is already in the works. :)

wow!

Brilliant video Kyle and with the roll out thats coming, it looks like WA has every angle covered and it seems that this will be the central platform to access social media channels as well, based on what I have seen in the video.

I look forward to working with it and learning even more.

Oh and dark beers are very nice, a little heavy sometimes, but very nice. They are my 2nd go to after Henry Westons Cider, which is available only in the UK as far as I know.

Thanks

We are never done, and the version of WA that you see today, will be the worse version you ever see (ie, that means we are constantly improving WA with every day that passes). That has been the case since day 1, way back almost 20 years ago.

And I agree, dark beer are heavy, but sometimes they can be good for one. Definitely not a beer that I would want more than one of in a sitting. :)

I hope you have an awesome weekend!

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