Announcing the Challenge Winners: Audience "Hot Button" Research Strategy

byKyle

2.4M followers

Updated 1 month ago

Hey Fam,

This past week, the Weekly Challenge was to surrounding your techniques and strategies to uncover your audience research. In other words, your best methods for discovering their “hot buttons.”

The challenge led to some really awesome responses...and discussions. It was also a lot of fun seeing some of the more obscure strategies that folks here within the community were using to analyze their audience.

Without further ado, let’s announce the top 5 winners based on the most likes received. Each winner has shown a distinct and impactful way of tapping into their audience’s needs and desires.

🥇 1st Place TIE (8 Likes): Fleeky

Fleeky emphasized the importance of thorough audience research, with a strong focus on keyword analysis. Their strategy revolves around understanding what the audience is searching for and creating content tailored to meet those needs. Fleeky’s method highlights the value of keywords as a critical tool in connecting with an audience and driving engagement.

🥇 1st Place TIE (8 Likes): AngelaMack

Angela’s approach involves utilizing Facebook groups for research within her homeschooling niche. By reading through group discussions and paying attention to the questions and pain points raised by members, Angela identifies key topics and incorporates them into her articles. Her method of listening directly to her target audience ensures that her content addresses their specific concerns, making it highly relevant and engaging.

🥇 1st Place TIE (8 Likes): RHarding1

Richard's strategy involves using ChatGPT as a tool to better understand his target audience. He focuses on engaging in a dialogue with AI to uncover insights about audience needs, concerns, and preferences. By leveraging AI as a virtual assistant for audience research, Richard tailors his content to resonate with his readers, demonstrating a modern and innovative approach to audience analysis.

🥈 2nd Place (7 Likes): JDenesovych

Jeremy impressed with a comprehensive, two-pronged strategy. He combines direct conversations with individuals, both online and in person, along with passive observation in niche Facebook groups. This approach allows him to gather valuable, first-hand feedback and identify recurring questions, providing deep insights into what matters most to his audience. By blending real-life interactions with online observations, Jeremy creates content that speaks directly to his audience’s needs.

🥉 3rd Place (6 Likes): MichaelStan1

Michael’s unique approach to his niche of back pain relief involves injecting humor into his content. He believes that a light-hearted approach helps to create an emotional connection with his audience, making serious topics more approachable. By using humor, Michael effectively engages his readers and builds a sense of empathy, making his content relatable and memorable.

Congratulations to all our winners!

Each of you has earned 10,000 AI Credits (a $50 value), which you can use to further enhance your research and content creation on the platform. I have just sent these out. Your innovative strategies have shown us the importance of truly understanding our audiences, and we’re inspired by the techniques you’ve shared.

A huge thank you to everyone who participated, commented, and supported each other in this challenge. The Wealthy Affiliate community thrives because of your engagement and willingness to share your knowledge.

Keep an eye out for our next challenge (coming tomorrow). A fun one is on the way!