Is Your Consumer Mentality Holding You Back?

Last Update: September 27, 2016

Do you often ask yourself why it is taking so long to move forward with your online business. You have studied hard, learned a great deal, developed new skills, built your website with targeted keywords, yet nothing is happening - no buyers, no profits. What is going on?

A website is not a business - until you make it one! In the beginning, it is like a house with rooms. Each room has a different purpose. You have filled it with nice furniture, and your lawn and gardens look beautiful, and people come around to visit for a while; then they leave.

Let's examine your daily activities according to the table below.

If you recognize yourself as doing more of the activities listed in column A, then you are operating with a consumer mindset.

If you recognize yourself as doing more of the activities listed in column B, then you are operating with a business mindset. Congratulations, you are investing your time wisely, performing activities that will add to your bottom line. Because...

Reality Check: Are you a consumer or a producer?

  • People who teach you - make money.
  • People who write and publish what you read - make money.
  • People who record videos that you listen to - make money.
  • People who produce info products that you consume - make money.
  • People who give free gifts that you download - make money.
  • People who are building the list that you subscribe to - make money.
  • People who outsource time consuming admin tasks - make money.
  • People who sell things make money from those who buy things.


The activities in column A - learning, reading, research, planning, preparing, helping - are all necessary.

We do a lot of that at the Wealthy Affiliate online business community. Learning is a lifelong journey and should never end, no matter what our age or circumstances in life.

The hurdle is that many of us bring a job mentality with us when we arrive online seeking income. That is understandable because most of us have been an employee in the workforce for a long time. We are used to getting paid as an employee and spending money on consumer products that sustain our daily lives.

All of us, including business owners, are consumers. But when we operate a business, we must think, act, and talk business. Doing business is not the same as preparing to do business.

The time will come when you will need to allocate 10% of your time on actions similar to those in column A, and 90% of your time on actions in column B. It is the difference between knowledge and profit. Knowledge is not power; real power comes from applying your knowledge effectively to produce results.

Hope this makes sense. If it does, the little green "like" button always loves it when readers give it a bit of love. Thanks!

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Freedomseekr Premium
Hi Jude,
Great post! Very true that you can learn all you want, but if you don't apply what you've learned you still won't get anywhere with it. Thanks for sharing :)
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judebanks Premium
Sherry, exactly! Thanks for taking the time to visit and read my post. ~ Jude
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Josh Perks Premium
Superb stuff. You can learn all you like and be as smart as all hell, but if you do nothing with it, it's a waste and means nothing.
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judebanks Premium
Thanks, Josh. I appreciate your feedback. You've summed it up nicely. ~ Jude
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OldCodger Premium
G'day, Jude! A highly valuable and excellent post! Most illuminating and utterly sensible.

Your Reality Checklist really shines a giant searchlight on who makes money and who spends it - and why! I'm off to visit your last link. :) george
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judebanks Premium
Thank you, George. I'm glad you found it valuable. And thanks in advance for visiting my site. Much appreciated. I hope life is getting back to normal in your neck of the woods. ~ Jude
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OldCodger Premium
Now, I'm consuming the books that I've just downloaded! A great resource, Jude! :) G
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judebanks Premium
It's hard to get out of the consuming habit, isn't it. Glad you found something to download, George. Appreciate your visit. ~ Jude
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Gordi Premium
I love the graphic differences between columns A and B. So very clear! Good job
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judebanks Premium
Thanks, Gordi. I'm glad you liked it. I appreciate your feedback. ~Jude
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bsly Premium
I like this JB well written and well thought out and I see myself in the wrong mind set Getting out of it is the task
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judebanks Premium
Hello Bert. I'm glad you liked it and got something from it. It happens to all of us who have worked in a job for years. It takes a while to realize that we have to make a mindshift and start thinking differently. Thanks for your feedback. ~Jude
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