Facebook FanPage Tip - Increase Reach

Last Update: January 21, 2017

I'm no social media guru by any stretch of the imagination. In fact my efforts with social really need to be worked on. It's not my main source of traffic so I do the bare minimum to get by.

Anyways, I saw this awesome tip for increasing the 'Reach' for your Facebook fanpages and I thought I would test it out, and show my results.


How I WAS Posting To My Fanpages

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I have Fanpages set up for all my websites, but like I said I do the bare minimum. Occasionally interact, share and like other Fanpages in my niches. So I haven't grown my likes very high at all :( (on the to do list for 2017)

But I always share my posts from my websites onto their relevant Fanpages. I write a basic description in the description box where it says "Write Something"... Then I leave the link to my websites latest post. I "like" it and then move on..

Here's The Results From How I have been doing it:

As you can see only a handful of people actually see my post on my FanPage. Some of my Fanpages have 100, 200+ likes etc but only 5-6 people actually see the fanpage post appear in their feed!. So nobody is getting my message. Shame on me!

The NEW Way I Share My Website Posts - The BIG Tip

So the BIG tip is: Instead of leaving the link to your website in the FB post, leave it out altogether. From what I learned, Facebook doesn't like to show my Fanpage posts in others feeds as it has a link on them to LEAVE Facebook. When you think about it, it makes sense. Facebook want their people to stay on their site!.

What I Do NOW!

Instead, write a brief description of your post and in the description say something like "Learn more by visiting the link in the first comment below". Publish your Fanpage post and then add a comment to that FB post leaving the link back to your website. Of course 'Like' your post as well.

The Immediate Results

As you can see form the first 3 FB Fanpage posts the amount of people reached has grown by more than x8. From getting just 5-6 people reached to 43, 49 and 126 people reached all from leaving the url of my website out of the fanpage description.

The last post was a test (I forgot haha) to see if I was just going crazy or not. I posted my website post's url on FB like I had been doing it - By putting the URL in the description my post only reached 3 people which is pretty dismal.

These results are all from the same Fanpage and I am getting similar results on all my fanpages across all sorts of niches. So why not give it a go yourself and see if you can get MORE eyeballs on your FB post!

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lmwhite Premium
Great tip -- thank you for sharing!
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MLove1972 Premium
Another great tip! Thanks for letting us know.
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suzieq Premium
This is awesome. Does it still work with all the changes FB made recently?
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Josh From Oz Premium
Hi Suzanne, I've been on holidays for a couple weeks and haven't done any posts recently. Nor am I aware of the FB changes. Much to catch up on. But will check it out when I get around to writing another post.
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AnthonyMLM Premium
Great tip Josh thanks for sharing
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Freisia Premium
Great tip Josh, I will have to give it a go. thanks for sharing.
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sherlock77 Premium
This definitely works, Josh. I tried it on one of my FB pages where I usually only get a post reach of 3 or 4, but this post so far is at 63, so huge improvement.

I'd been thinking this might be the case before with outbound links, because even when I post stuff on my own timeline that has a link to somewhere, it's like it's invisible, yet I have 3400 FB friends. But when I post something with no link, suddenly I'm getting likes and comments.
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Josh From Oz Premium
Good to see you are getting results with this :)
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Zarina Premium
Wow, interesting tip! Thank you Josh!!
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CLoney Premium
Life Saver!

I have one with almost 700 likes and only reach a few people with each post unless i share other Facebook links to my page.. such as funny videos.
I recently created a new FB page for another Website so i will be sure to avoid this from now on.

_Crystal
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Josh From Oz Premium
You should be getting some greater reach now when you post your link in the comments instead of the post :)
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EHZeringue Premium
That is an awesome tip... I've always been frustrated by the lack of reach on my FB posts. I'll definitely give this a try. Thanks for sharing!
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Josh From Oz Premium
It certainly works :)
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DaveSw Premium
Good tip...I had noticed others doing this and was wondering why...Now I see it (light goes on in Dave's head hehe)! Cheers! Dave : )
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tonlip1 Premium
This is an excellent tip Josh. I'll definitely try this out
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IAnum Premium
Many thks for the tip, Josh
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billybons Premium
Does the same strategy allies for posting in groups?
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Josh From Oz Premium
Try it out and see how it goes!. I don't manage any Groups and don't really partake in many groups.
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rjkennedy Premium
Thanks.Good FB tip
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MPollock Premium
This is the best FB tip in a while, thanks, buddy
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Josh From Oz Premium
Thanks Micheal, hope it works out for you :)
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drjec Premium
Interesting post. Thanks so much.
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TanjaRita Premium
Do you have any idea why this is the case? I like putting the link in the description so my pictures show up as well.
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Josh From Oz Premium
I've heard it's because FB don't like people leaving their site. So when your latest post shows up in peoples feeds with a link in the image/description it encourages people to leave FB. So FB minimize how many people see your fanpage post if it has a external link in it. The results show this is a likely case.
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TanjaRita Premium
Thanks Josh. I didn't know this. But I am still not sure how I feel about putting the link in the comments. Something to think about. Maybe I will try it for a few articles, but not all.
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Josh From Oz Premium
Fair enough :) I forgot to add that after I write the FB post I manually upload the image to the post as well.
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marcand Premium
This is really interesting! Thanks for testing and reporting the results to us. I'm going to have to give this a test run myself.
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johnwnewman Premium
Thanks for the tip!
Certainly worth testing this out! Cheers :-)
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Josh From Oz Premium
It definitely won't hurt!. I only have a small following, so would be great to see the results of someone with a larger following.
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johnwnewman Premium
I have about 2500 on my page.
I will compare my reach when I complete my next blog post compared to the last couple :-)
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Sorayacge Premium
This is a great help! Thanks for sharing!
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KiwiGeorge Premium
Well done Josh, just goes to show " if at first it does not work....find another way!"
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jacob23 Premium
Great tip...the exact reason I am only getting few reaches..and I was trying to figure out why..now I know...thanks for a great tip!!
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Josh From Oz Premium
Hope it gives you some more eyes on your posts :)
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WilliamBH Premium
Great Tip Josh .. I like it. Cheers, William
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MrsKiersten Premium
Great idea!
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lomulomu11 Premium
Thanks for the tip Josh, I shall being doing this from now on.
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Josh From Oz Premium
Would be great to see if you get similar increase in 'Reach'.
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lomulomu11 Premium
Will get back to you on that one
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LH-CLUB Premium
I am going to try this looks good thanks Josh
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DreamAngel Premium
Great post Joshua! Thanks for sharing!

Barbara
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Josh From Oz Premium
Thanks Barbara
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