Facebook Hits Marketers Where it Hurts Yet Again!
Have you heard the news? Facebook are at it again!
As of January 2020 it appears that using Facebook Messenger as a free lead generation tool will cease. Currently you can build a list of subscribers inside Messenger which is easier than with an opt in page because the visitor doesn't need to enter their details, just click a button.
You can then send messages as broadcasts (much the same as with an autoresponder) to keep them interested and give them a mix of good info, educational stuff mixed with promotional messages, pointing them to your products or affiliate offers.
Yesterday Facebook announced a new 24 rule. This means (from my understanding) that you will only be able to contact a messenger subscriber within the first 24 hours and then not at all afterwards.
So, bang goes the ability to build a list!
What the heck companies like Manychat will do as this is their bread and butter? This could damage them irreparably.
It seems that Facebook are really going after online marketers and making it almost imposible to use their platform for business purposes unless you pay for the privilege.
This is a dangerous game to play as businesses could just stop using Facebook altogether. Must admit, I am having that conversation with myself already!
I am a member of a Messenger marketing group and also use Manychat so am interested to see what they come out with in response to this announcement.
Watch this space!
So, do you use Messenger for your marketing?
What do you think of this new announcement?
What do you think of Facebooks recent changes that affect online marketers?
Let us know in the comments.