Facebook Hits Marketers Where it Hurts Yet Again!

Last Update: August 31, 2019

Have you heard the news? Facebook are at it again!

As of January 2020 it appears that using Facebook Messenger as a free lead generation tool will cease. Currently you can build a list of subscribers inside Messenger which is easier than with an opt in page because the visitor doesn't need to enter their details, just click a button.

You can then send messages as broadcasts (much the same as with an autoresponder) to keep them interested and give them a mix of good info, educational stuff mixed with promotional messages, pointing them to your products or affiliate offers.

Yesterday Facebook announced a new 24 rule. This means (from my understanding) that you will only be able to contact a messenger subscriber within the first 24 hours and then not at all afterwards.

So, bang goes the ability to build a list!

What the heck companies like Manychat will do as this is their bread and butter? This could damage them irreparably.

It seems that Facebook are really going after online marketers and making it almost imposible to use their platform for business purposes unless you pay for the privilege.

This is a dangerous game to play as businesses could just stop using Facebook altogether. Must admit, I am having that conversation with myself already!

I am a member of a Messenger marketing group and also use Manychat so am interested to see what they come out with in response to this announcement.

Watch this space!

So, do you use Messenger for your marketing?

What do you think of this new announcement?

What do you think of Facebooks recent changes that affect online marketers?

Let us know in the comments.

Join the Discussion
Write something…
Recent messages
ChrisP3 Premium
Not spotted this. It really is pants if this what they intend. It certainly will make my life difficult. Need to give some thought how I might get round it. Chris
Reply
JonLake Premium
Keep your ear to the ground Chris. No doubt the chatbot companies are deciding how to get around this situation rather than go out of business!!
I am sure over the coming days they will make their own announcements
Reply
EHR Premium
Eventually they will come to their senses. Or lose any reputation they had.
Reply
JonLake Premium
Yes Gene, I hope they do too, but alas I fear they will not. I think they will start to lose users as a result of all the privacy issues and recent changes.
Mind you, online platforms do seem to have a shelf life, so nothing lasts forever.
Reply
Wdcope Premium
With the changes that are occurring with Facebook, many are good in ways of taking out the junk programs infiltrating. If the new rules don't work out, new platforms will appear.

Change is inevitable in almost everything, and how we manage the changes makes us better.
Take care,
Bill
Reply
JonLake Premium
I agree Bill, how we deal with it is what makes us different from the rest of the world.
Reply
Wdcope Premium
We have so many who have great experience in so many different platforms, more will lead the way and make suggestions.
Reply
Richard153 Premium
I just started three weeks ago but I think it is unfair of them
Reply
Kyle Premium
I can only imagine the level of spam Facebook deals with. People saying "DM me for details" should be banned, there is a certain level of onus that Facebook has when people get ripped off as a result of these FB messenger scams.

Is everything a scam? No. Are lots of things that are being done through messenger, absolutely. Facebook has the duty to their users to protect them from this sort of thing and I think this is a good move that will clean up the platform lots.
Reply
Wayne66 Premium
All good and well but in the meantime???
Reply
Kyle Premium
In the meantime. Par for the course. Use the messaging feature as it is intended to be used, communicate with friends (not spam people). ;)
Reply
JonLake Premium
Thanks for commenting Kyle. I agree there is a lot of spam through Messenger, especially in the IM space.

However, as a relationship builder for local businesses I do think it is a great tool. No doubt there will be workarounds that will come out over the coming weeks!

As for communicating with friends, SMS and WhatsApp do fine for that.
Reply
Top