Empathy in Business

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When I check my Google Analytics and Feedjit for my sites, I see people reading my site virtually from almost all over the world. There are countries that are familiar, and there are countries or places that are not familiar to me. I realize, after checking out, that some of these countries are third world countries, and from really poor countries. I would imagine someone who reads my allobooksblog.com to be someone whose child needs help with his reading or writing skills, or someone who needs to be updated on anything new about education and books.

I sometimes try to put myself in their positions. These people may actually need information on educating their children. Information that they don't get from their communities, or even from their children's schools. This is why, I try my best to update my site, by making sure that it is valuable, it is reaching out to people who need advise and information.

Looking at empathy on a larger scale, it is actually applied in marketing and in business as a whole. I read about Hyundai's marketing strategy. If someone who buys a Hyundai, and cannot keep up with his payments, can actually give the car back, without questions. This car company has spent time in trying to understand the minds of the customers. Hyundai's Assurance Program/ buy-back scheme has been very successful, that their sales have significantly increased since then. (This is in the U.S. btw).

Oftentimes, we try so hard to create a great looking site, and write contents that we think are good enough for people to see and read, and hopefully buy our products. What we're actually doing is, we are trying to put ourselves in our own shoes, not in someone's shoes- we are just trying to please ourselves, not our readers.

Hard as it is to do, but we have to see other people's views. One thing I do is I always check out other member's website. I do this, not to make a comparison, but to put myself as a genuine visitor. More often than not, I see impressive sites. Sites that I think are worth coming back to, and ultimately buy.

Make it a point to read others' sites, not just to give feedbacks, but to really read their sites, as visitors. Let's learn from each other and eventually earn.

Cheers,

Jen

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Recent Comments

22

you are so genuine. I always enjoy your post

Thanks roland, for the comment. Sorry it's long overdue. Oversight. Thanks again, will see you soon.

That is some great advice Jen, Thank you for sharing:)

Thanks jazmin, nice to see you stop by.

Your very welcome Jen:)

As usual, Jen...great post with thoughtful comments that are so productive. Thanks for taking the time.
Harold

Thanks, nice to see you again, Harold.

great post and certainly gives food for thought must admit when I am writing for my site it is with the hope of helping in practical ways, I will try and think more of this when doing my next post

Thanks Katie, how was your holiday, btw?

not so much of a holiday it was for the birth of my twin grand children lol and see all the others fun but tiring

Congrats then, how wonderful!

yes it has been a busy year with the grand children hope you have had a good weekend

Thank you so much for this post Jen. I often wonder if I am meeting a need from my blog posts. I especially wonder that when I look at my Google Analytics and the numbers are not what I would like to see and nobody is buy products that I recommend. Then I get a comment, just one, that says that they were blessed by a post or that the post was just what they needed at that time. Those things inspire me to continue because, yes I would like to earn lots of money from my site, but when I decided on my niche (and I do believe that it was God ordained) it was to help and bless people. Your post today has done it again. Thank you.

Thanks don, people like inspire me to move on. God bless you.

Great post, thanks!

This is real and valuable advice! Thank you. Melody

Very interesting Jen. Thank you!

Thanks clyncar, nice to see you.

You are right Jen. By the way, your site is not loading.
John

Very good point Jen.

Thanks jt,

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