No credit card. Takes under a minute.

Login
INSIGHTS3 MIN READ

Tips For Choosing the Best Colors For Your Website

hildacbg

Published on September 27, 2014

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

Hello everybody.

I have received very valuable feedback from many of you on my website's layout.

Some of you have paid special attention to the background color and/or general color scheme I have in my site. Some have suggested some changes and have explained their reasons for those suggestions. Others have expressed that the colors fit its content and purpose.

Someone just asked me which could be a good background color for her own website and, with that in mind, I decided to research a little bit on this topic ( which is highy subjective at times). I want to share with you something I just found. I hope this helps us make better decisions with regards to our websites appearance. Have a great day. Many blessings!

Here is a list of the major points to take into account in choosing your website colors:

1. Understand the psychological meanings of your choices for website colors

Red is attention-getting

Orange is adventurous and affordable

Yellow is cheerful and fun

Green is balancing and reflects nature

Turquoise is clarity of thought and communication

Blue is honesty and trustworthiness

Indigo in integrity and sincerity

Ready to put this into action?

Start your free journey today — no credit card required.

Purple is individual, creative and inventive

Magenta is compassionate, spiritual yet practical

Pink is loving, compassionate, understanding, youthful and romantic

White is simplicity, cleanliness, order and the new slate to write upon

Black is authority, power and control

Gray is neutral, refined and contemporary

Brown is comfort, dependability and friendliness

Silver will appear as gray on a website so read the information on gray to endure that is the message you wish to send

Gold can appear as a dirty yellow which is not positive for any business. Adjust gold on your website to a golden yellow and read the meaning of the color yellow to see if it imparts the message you want to send

2. Choose the best colors for your text, links and images

If you understand the messages your website colors are sending, you can use color to your advantage to direct your visitor around your web page, to encourage them to make a purchase decision, to create unity and coherence on your website and to create a unique brand for your business.

Red calls for action to be taken and directs visitors around your site

Green assists decision-making

Blue suggests credibility and honesty

Indigo implies sincerity and integrity

Hilda

Today's Haiku is about the role colors when designing our website.

The Role of Colors

Feelings are expressed

Motivation is achieved

Wise choices are made

Share this insight

This conversation is happening inside the community.

Join free to continue it.

The Internet Changed. Now It Is Time to Build Differently.

If this article resonated, the next step is learning how to apply it. Inside Wealthy Affiliate, we break this down into practical steps you can use to build a real online business.

No credit card. Instant access.

2.9M+

Members

190+

Countries Served

20+

Years Online

50K+

Success Stories

The world's most successful affiliate marketing training platform. Join 2.9M+ entrepreneurs building their online business with expert training, tools, and support.

Member Login

© 2005-2026 Wealthy Affiliate
All rights reserved worldwide.

🔒 Trusted by Millions Worldwide

Since 2005, Wealthy Affiliate has been the go-to platform for entrepreneurs looking to build successful online businesses. With industry-leading security, 99.9% uptime, and a proven track record of success, you're in safe hands.