Did someone ever ask you a question on a topic you were very passionate and knowledgeable about and you started rambling on and on with special vocabulary?

After one minute, they’ve already lost interest and you get frustrated.

Damn, didn’t they request your knowledge? Now they don’t want it?

They want to know just enough, and you can’t go throwing at them your technical slang…

Jargon

Imagine a friend goes to your house and asks you how to make money online.

You say: “I’m glad you asked, I’m part of a communitywith free training called Wealthy Affiliate, where they teach us how to create a website and write articles in a niche optimized for SEO and then make money through affiliate marketing. Would you like to join and make money?”

This is what you said, but what did your friend hear?

“I’m glad you asked, I’m part of a group of nerdswith free brainwashing called ‘Sounds-like-scam’, where they teach us how to sounds-like-hard-work and write articles in a blaoptimized for BLA and then make money through blabla bla. Would you like to join and lose a lot of money?”

This is where you lost your friend, but you’re still talking…

Overdelivering

This is my biggest problem, it happens with my wife every day, or it used to…

Especially since I tend to gather ridiculous amounts of information.

Let’s say she asks me the same question about how to make money online, I wouldn’t only talk about WA, but probably try to tell her all about dropshipping, Amazon FBA, affiliate marketing and what are the pros and cons of each…

Of course, I wouldn’t even get past the second sentence because she’d get bored and start interrupting me…

When communicating with a client or prospect, it’s extremely important to know who that person is, what he knows, etc., and not to offer more than the strictly necessary.

The most expert marketers are very aware of this and charge for every bit of information, this allows them to know where the customer is in their journey and offer the right information while increasing their revenue.

The Reader’s Journey

Your reader can be in various stages of his journey, both Kyle and Jay have spoken about this extensively in their trainings, calling it user intent.

Your reader can be just curious and browsing a subject, can be ready to take action, or actually ready to buy.

If you’ve followed the trainings you’ve learned how to find the right KW for each of these readers, but you also need to speak their language to keep them engaged.

If you’re writing to a ‘browser’, you can’t go and say affiliate marketing is the best way to make money online, but if you tell your curious reader that there is a way to get paid a commission to refer other people’s products or services you might get their attention.

Since I don’t want to overdeliver, this will be my post for today… :D

Have an amazing week!