Using ppc ads, bing, etc? You might be paying for fake bot traffic.
We do see so many advertisers saying
" $200 ad spend and No Sales!!
"$350 ad spend and got just 2 sales worth $40!"
Are they getting these kind of results due to this online advertising fraud?
Just read an article that talks about the fraud going on in the advertising world.
It talks about how the ones who are paying per view are the most vulnerable to this kind of fraud and the ones using cpc are only a little bit more safer.
So, what does this mean for us - the small budget advertisers?
I was really thinking of going for paid advertising but this article has got me thinking.
Will paying $100, $200 or even $500 to bing or google ads be a good investment for us or is it just money going down the drain?
Or maybe we are better off just using free traffic and should forget about paid ads?
What are the steps or precautions that we need to take when using paid advertising?
What does Kyle have to say about this?
What advise or strategy does he have for us?
Please shed some light on this folks.
Oh,and I almost forgot - here's the link to the article - https://moz.com/blog/online-advertising-fraud?utm_...
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Hi,
PPC and paid ads in general is a very sophisticated subject and can be successful, provided you get real targeted traffic.
The greatest challenge for an advertiser to setup very specific ad campaigns.
This subject gets discussed on the training by Kyle and Jay Neil(Live Video Classes)
In summary, you are better off investing in writing high quality articles in most cases, the more low hanging fruit articles you have on your site, the better chance you have of a sale.
Once your site has a lot of daily visitors and you run out of time to manage it all, you may consider investing in paid advertising, (after a lot of specific training on the PPC techniques and the correct setting up of the campaign budgets)
A poorly setup campaign can make short change of a few hundred dollars in a couple of hours, you get the clicks and nothing else for the investment.
I speak from experience when I blew about $1500 on Google Adwords a few years back.
Depending on the niche, some clicks can cost you hundreds of dollars each!
After learning most techniques from PPC gurus and such and spending a lot of time training, I had a couple of hundred dollars in sales and the $1500 bill ads spent, it makes you think, does it not?
I would thread very lightly, register all the campaign results if I were you.
By all means, grab all the training you can find here on it.
Just my 2 cents worth!
Take care,
Jonicas
hmm, I get it. We need to be careful. But what the article says about bot traffic makes me think, that sometimes being careful wont help too. Because we dont know if the traffic we are receiving is fake or not.
By and large, prime and reputable advertiser networks like Google, Bing etc should be providing you with the best quality traffic available.
For other networks I would not put much store in it, let's face it, you pay peanuts you get monkeys.
People are greedy, they provide you with the number of hits you agreed to pay for however you have no way of double checking on that and since the Internet is such a huge market, there are a lot of Scammy offers to deliver the number of hits, be it robotic, traffic exchange where people are paid a pittance to visit your site and stay there a pre determined number of seconds for high validation.
People may have your site on one browser window whilst at the same time another 4 or 5.
The big trap in all this is that we are trying to get our traffic with the least amount of effort and that is not always the most effective way in reaching our goals.
Basically, we cannot just throw money at the challenge and hope it fixes it.
Hi Faraz
Great post - think your spot on - do we know if anyone else gets success here at WA using the type of paid advertising you post about?
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I wonder if anything is mentioned about this in BootCamp, or such measures taken during the training that might prevent such rubbish. Maybe there isn't, though the training is there.
I'm quite curious what Kyle would have to say about this. From what I read at the end of the article, the parts in BootCamp dealing with cpc campaigns, etc should be skipped over.
Pretty interesting topic here, and one that makes me less likely to use PPC marketing.
One thing I noted on the article was Google's purchase of Spider.io, which is supposed to detect bots.