5 Points to Look at Before Publishing a New Post

Last Update: July 15, 2017

On WA we talk a lot about SEO, keywords,ranking, etc. and what to look at before publishing a post. For me personally there are 5 points to look at before publishing a new post, in that order.

  1. Publish Relevant Content
    Quality content is the number one driver. There is no substitute for great content. Create it specifically for your intended readers. This will increase site traffic and improve your site’s authority.
    For each page on your site identify a keyword phrase. Think about how your readers would search for this page, if they wanted to revisit it or send the link to their friends. Let’s say you are doing a post on vacation on the Maldives, make sure to use “vacation on the Maldives” in your headline. E.g.: “5 days’ vacation on the Maldives for you and your partner”. Then place “vacation on the Maldives” throughout the page. At least one time in the opening and closing paragraphs and no more than 4 times in the remaining content.
    Don’t overdo it. Remember, you are writing for your readers and not for the search engines.
  2. Update Your Content Regularly
    This is important too, because regularly updated content is viewed by the search engines as one of the best indicators of a site’s relevancy. So make sure to keep your content fresh.
  3. Metadata
    Each page should include Metadata. InWordPress the Metadata can be inserted at the bottom of the page you are editing. The Metadata consist of three parts:
    1. Title
      It is the title of your page which is displayed by the search engines
    2. Description
      It is a short description of what your page is about and which is displayed by the search engines below the title.
    3. Keywords
      They are the search phrases that people type when they want to find something about your niche.
  4. Have relevant links
    Create relevant links. Instead of having“click here” links, write out the name of the destination. “Click here” has no search engine value, whereas “Order your Vacation on the Maldives here” is rich with keywords. This will improve your search engine rankings as well as the ranking of the page you are linking to.
  5. Use alt tags
    Always add alt tags to your pictures and videos. They allow search engines to locate your page. In WordPress this can be done in the Media Library for each picture or video.

I hope this short description of the five points to look at before publishing a new post is of help. Looking for your comments.

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bigrog44 Premium
Thanks for sharing, Eric.
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ericpierre Premium
My pleasure, Roger!
Thanks for passing by!
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JeanBrickley Premium
Great points. Very helpful. Thank you.
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ericpierre Premium
For me, Jean these are the most important points.
Thanks for stopping by!
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jetrbby80316 Premium
Great explanation of the 5 key points, comprehensive and very helpful
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ericpierre Premium
For me, Kaju these are the most important points.
Thanks for dropping by!
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Jacharakis Premium
Great pointers, thank you! So glad I actually understand what you're talking about - the difference a week and a half make, aha!
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ericpierre Premium
You're welcome, Jacquie!
Thanks for stopping by!
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Loes Premium
I have one of 25 points, but it does include these 5:)
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JamesJB Premium
What are they, Loes, please?
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JamesJB Premium
Thanks, Loes...too kind :)
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ericpierre Premium
Thanks Loes. I wanted to ask you about your list, but James was faster.
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ericpierre Premium
Thanks James for asking Loes. I would have done it too, but you were faster!
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JamesJB Premium
Loes is my saviour in very many ways :) I think she deserves medals for her dedication.
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Loes Premium
Thank you both:))
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