5 Points to Look at Before Publishing a New Post

On WA we talk a lot about SEO, keywords,ranking, etc. and what to look at before publishing a post. For me personally there are 5 points to look at before publishing a new post, in that order.

1. Publish Relevant Content
   Quality content is the number one driver. There is no substitute for great content. Create it specifically for your intended readers. This will increase site traffic and improve your site’s authority.
   For each page on your site identify a keyword phrase. Think about how your readers would search for this page, if they wanted to revisit it or send the link to their friends. Let’s say you are doing a post on vacation on the Maldives, make sure to use “vacation on the Maldives” in your headline. E.g.: “5 days’ vacation on the Maldives for you and your partner”. Then place “vacation on the Maldives” throughout the page. At least one time in the opening and closing paragraphs and no more than 4 times in the remaining content.
   Don’t overdo it. Remember, you are writing for your readers and not for the search engines.
2. Update Your Content Regularly
   This is important too, because regularly updated content is viewed by the search engines as one of the best indicators of a site’s relevancy. So make sure to keep your content fresh.
3. Metadata
   Each page should include Metadata. InWordPress the Metadata can be inserted at the bottom of the page you are editing. The Metadata consist of three parts:
   1. Title
      It is the title of your page which is displayed by the search engines
   2. Description
      It is a short description of what your page is about and which is displayed by the search engines below the title.
   3. Keywords
      They are the search phrases that people type when they want to find something about your niche.
4. Have relevant links
   Create relevant links. Instead of having“click here” links, write out the name of the destination. “Click here” has no search engine value, whereas “Order your Vacation on the Maldives here” is rich with keywords. This will improve your search engine rankings as well as the ranking of the page you are linking to.
5. Use alt tags
   Always add alt tags to your pictures and videos. They allow search engines to locate your page. In WordPress this can be done in the Media Library for each picture or video.

I hope this short description of the five points to look at before publishing a new post is of help. Looking for your comments.