Why Use Paid Traffic - Section 1
Last Update: Dec 14, 2015
I was asked to provide some further information on the tools and programs and etc. that I am using in my own online marketing. This would be a VERY long post if I tried to add everything, so I will split into a bunch of smaller segments posted over time...
WHY PAID TRAFFIC
I know that Kyle sort of recommends caution when it comes to paid traffic. I do understand this because unless you really understand what you are paying for, lots of times the money is gone and you have less than expected results...But generally solo ads can be much quicker and easier to gain leads and sales than free traffic methods.
Here is the thing: It can be quite frustrating to wait for traffic as you start this affiliate marketing focusing only on content, It takes time to establish authority and to get the large quatities of traffic that will get you leads and later conversions.
People becoome affiliate marketers because most want to see some money, and that as soon as possible! Paid traffic can do that for you if done properly. Over the last week, I have seen a couple of posts here of members that are doing just that.
There are ways to get the traffic through "renting" somebody else's email subscriber list for a day. This is called an email “solo ad.” I have seen a post this week from an ambassador here who has spent $33 and made $166 so far in a few days. That is pretty good ROI!
Here is how it works: You pay the owner of the leads an agreed fee and then they will blast out your email message (ad) to their subscribers. I know the term solo ads sounds like it might be more complicated, but it isn't! There is no magic or special skills required with this sort of paid traffic...
Another type of paid ad is the banner ad – you likely have seen them all over the place, I know I use them on my own site for products that I sell as an affiliate, as well as to get subscribers (opt-ins) for my site (i.e. I use my monthly free marketing magazine).
To get these ads on others' blogs or pages, you can simply contact the website or blog owners that will take such advertising on their sites, agree to a price, pay the fee asked for, and they then will post your banner ad on one or more of their pages.
The banners are linked to your squeeze or sales page and when their visitors click on the banner, they are sent to wherever you want...Simple also huh? Of course you will need to have a banner and a squeeze page, but that is for another post!
My advice if you are going to do either of the above...start small...test to see what the results will be. Try an "A" version and a "B" version of the ad...See which is more effective, THEN scale up...
Also, a very important thing to remember with all the work you are doing right now to build your blog, with the help of WA, is that you really are building for the future...So do not forget to keep at this....This is like building a house that can be the base of all the other things you do like paid traffic...
How does this relate to paid ads, you ask? Well, let me tell you...
This real estate (your site) that has an ever increasing value over time can eventually be used to allow you to provide the above two strategies to others...As your traffic and leads grow, and you buld the site, over time you get more leads and authority...
You can become a vendor yourself, offering access to your lead list to others in an exchange or for a fee. NOTE: THis is NOT giving away your list, it is sending out offers for others to your list, again, for a fee...
Another way to monetize your site space once you have a sizeable amount of traffic is to offer banner space to others. Again as above with the use of your leads, some clarification is required. I would only open this option for products or services that realte to the niche/site...
You can also offer use your authority position in the niche to work with other authority sites/persons do a guest blog on one another's site, getting more exposure for both sites...This may not involve a money exchange, rather a payment in kind situation...You give and receive, and both sides benefit (so do the readers by the way!)...
What is this you may ask...This is the approach I am taking...Note I am relatively new at all this, but I am starting to see small successes here and there...This stuff works! Let me explain more...
Let's say you do choose to use one or more of the above methods to more quickly build traffic. You work to have a successful website and also use solo ads to build your list of ubscribers and maybe make some sales.
The next step is then do the swaps, mail blast for mail blast, ad for ad and guest post for guest pot...When you do that last step, make sure that you take the opportunity to brand yourself as being an expert on your whatever you topic is....This will get you more blog followers...
This is in reality a cycle, so you can repeat it again and again, and each time you get a little smarter, you get more effective conversions and lead totals, your authority in the niche gets more and more entrenched, and overall you have more and more success at selling/making money!.
:I recommend that you track all of your results as you go along. You can tweak the system so you get the most bang for your buck or blog post, banner, solo ad, etc. Having such metrics really helps raise the efficiency and effectiveness of the hybrid system you have put together.
Use automation as much as possible, it does not have to take a large part of your day if you do...
SOURCES FOR SOLO ADS
Below you will see that I have compiled a partial list of some sources for paid traffic - these have been gathered from various sources across the internet and over time you can find them yourself. But I want to save you time...Remember there are MANY more out there than this, and some will work better than others...Have a look and see if any of these would fit into YOUR hybrid program!
Remember, I have it say this again and caution you so you do not waste money and time...Start with testing small and only when you have an effective producing/working system, go big. No fear however, this stuff does not require an advanced education degree - nor a lower level one! This is definitely NOT rocket science we are talking about!
This is a simple system to send traffic (in this case paid) to a good offer (make sure you are offering something of value) + repeat ( keep going through the cycle again and again)...As you evaluate testing results, use what works from the testing, and keep doing it using the proven producers...Over time you WILL make money online!
I hope that if you ARE considering using solo ads or similar, you do a google search and many options will show up in results...Consider them starting points and do your due diligance and see which, if any, will fit into your program/strategy for your online marketing program
Thanks and please add feedback/discussion below!
Dave : )
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