The Power of Video on Facebook

byCraigUKTV

2.4K followers

6 years ago

I have to be honest with you. I've never been a fan of videos on Facebook.

When they started appearing on my personal newsfeed I found it very annoying and intrusive, especially the videos that auto-played.

But I know I'm a dinosaur and have to respect the popularity of videos on a newsfeed. I also have to embrace it for my business.

Yesterday, I did that.

Thanks to Karen (https://my.wealthyaffiliate.com/kdforsman) for the training on Lumen5, I finally tackled it and added videos to my FB Page. I also ran a small FB Ad campaign using one of the videos and the results are below.

• Reached: 750
  
• Views: 350
  
• Likes: 5
  
• Shares: 1
  
• Sales: 0
• Page likes: 3

You can watch the video I made on YouTube if you're interested.

So, you can see almost half the people reached actually viewed the video. That's quite impressive in my opinion. Viewing it isn't the same as CTR but still - it's a good start I think.

Then I got to thinking.....this could be a good way of adding a video to any post on your website. Let's say you can't find a relevant video to add.

You can make your own from your post (changing it slightly) and upload to YouTube, tagging it appropriately and linking back to your post. Win Win!

If you haven't watched Karen's training yet, give it a go! Link is above for Lumen5.

ATB,

Craig.